Dylan Amundson

6 Flips | 2 Magazines | 3 Followers | @dylanamundson | Keep up with Dylan Amundson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dylan Amundson”

The Most Important Rule of Branding

Maybe you think a having a strong brand is enough – but it’s not. Not only do you have to understand what your brand really is (not just what you want it to be), you have to figure out what your brand, and only your brand, delivers to the marketplace. Without that secure base? Your brand is the …

Brands Need to Know Their Purpose and What They Aspire to Be

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, …

Advertising Industry

Your Brand Isn't What You Think It Is

Most people don’t understand branding, let alone personal branding.<p>Social media and other communication technology make it a lot more difficult to “manage” your brand. We see big corporations and celebrities botch it all the time. I think most people would agree (although there are still some …

6 Ways to Make People Love Your Brand

"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons."<p>Which means: In order to gain …

11 Steps to a Perfect Logo

This is a very good and simple 11 step guide to creating a perfect logo design. This guide was done by the Spanish designer Borja Acosta de Vizcaíno. …

Graphic Design