Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
It's no secret that creating content is a smart strategy to establish your expertise, attract the customers you want, and grow your business. Across the board, the data makes a pretty compelling case why
Thinking about becoming a freelancer? You’re not alone. Many people around the world are sidestepping their fears, ditching the 9-to-5 lifestyle, and setting out to make money on their own off of their
One very real conundrum for entrepreneurs who are starting a business is that they have to be active on social media to keep up their presence on the internet, but don't always feel they have time to their
Behind every high-growth business, there is a stroke of a genius kind of idea that put the wheels in motion. If you talk to any entrepreneur, they’ll tell you that a great business idea without a tangible
I’m fortunate that I attend many conferences these days as a keynote speaker, but occasionally, it’s nice to not be a speaker and just absorb. Recently, I had the chance to attend the ICON conference Phoenix,
They highlight many of the moments we will never forget. Alas, the time has come. Thursday marks Barack Obama’s last full day as president, a role he has carried out with respect, dignity and pride over
Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true. Opinions expressed by Entrepreneur contributors are their own. When I was