Ad Tech Innovation

Most recent stories in Ad Tech Innovation

• David Wigder

  

  Triopoly time? Amazon preps new attribution tool and courts ad buyers

  Digiday  - By Shareen Pathak

  Amazon’s focus on advertising is picking up steam. One sign: In the last few months, agency media buyers say they now hear from the company at least …

• David Wigder

  

  The REME-coin lets online shoppers monetize on their data

  TNW - Jonathan Keane

  “Data is the new oil” is a well-worn adage these days. The data we generate every day through clicks, likes, and posts keeps the engines of online businesses rolling but there is an ever-increasing lack of control for the regular user over how this data is used. We get access to free services and …

• http://www.thedrum.com/news/2018/01/22/majority-advertising-and-media-professionals-find-digital-advertising-research

  David Wigder

  

  The Drum

  Jan 22, 2018
• David Wigder

  

  Amazon Has a Plan to Become Profitable. It’s Called Advertising

  Bloomberg - By Spencer Soper and Mark Bergen

  For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon.com Inc. was best served pouring …

• David Wigder

  

  How retailers can use geospatial data to predict consumer behavior

  Digiday  - Sponsored by Digiday

  By Jay Wardle – president, Dstillery It’s 5 p.m. on a Saturday. A shopper enters a Nike store in Philadelphia. At 5:35 p.m., she leaves carrying a new …

• David Wigder

  The agency model that can prevail in 2018

  thedrum.com - Peter Reid

  2017 was an annus horribilis for the holding companies. WPP has seen its largest share price fall in decades and revenues at the big six fell on …