dwalk073

23 Flips | 2 Magazines | 3 Following | 5 Followers | @dwalk073 | Keep up with dwalk073 on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “dwalk073”

The One Hour Placement Report

<i>July 24, 2013</i><p>There is an enormous amount of information in a placement report – some may even say an overwhelming amount of information. I’ve known …

AdWords

Bid Adjustment Reporting in Google Analytics

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.<p>5 Easy …

AdWords

New Mind Blowing Advanced % Change Filters in AdWords

<i>August 9, 2013</i><p>If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that …

AdWords

3 Ways To Grow Your Display Efforts

<i>May 17, 2013</i><p><i>There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your</i> …

AdWords

PPC Landing Pages Should Optimize For Customer Awareness

<i>June 26, 2013</i><p>I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at …

AdWords

Three Free Keyword Research Tools

en_US<p>article<p>One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all …

Search Engines

AdWords Launches New Keyword Bulk Upload Feature

Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The …

Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns

In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, …

AdWords

All Hail Quality Score – King Of The AdWords KPIs!

Understand the importance of optimizing an AdWords account for Quality Score by learning about the HUGE impact of Quality Score on both CPA and CPC.

AdWords

Enhanced Campaigns Migration Spikes CPA

<i>May 22, 2013</i><p>Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that …

AdWords

PPC Ad Testing Plan for the Professional Ad-(wo)man

<i>September 17, 2012</i><p>I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While …

7 Sales Secrets From My Best Sales Day Ever - chrisbrogan.com

Yesterday was our biggest course sales day ever in the history of Human Business Works, but this isn’t a post where I boast (oh, I rhymed!). These …

Microsoft Excel for SEOs

Table of Contents<p>Excel for SEO is a guide we wrote up to help SEO professionals get meaningful information from mountains of data.<p>This guide was …

Analytics

5 Excel Skills Every Marketer Should Know

One question I get asked a lot is this: what Excel skills are most important for marketers to learn?I have whittled that interminable list down to …

Analytics

How to Automate AdWords Ad Creation & Landing Page Checks

Learn how to automate AdWords ad creation from your product catalog and how to automate checking that your ads' landing pages are likely to convert.

AdWords

Ad Copy Clean Up – What to Get Rid of & What to Keep

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.<p>5 Easy …

AdWords

PPC Task Checklist For Account Success

When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid …

AdWords

The Importance of Negative Keywords

<i>January 12, 2012</i><p>I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of …

AdWords

Chase Jarvis LIVE

T-minus two hours and I will be on my friend <b>Chase Jarvis</b>‘ great show, Chase Jarvis LIVE, along with My Goodness, talking about creativity, drive, and …

Tim Ferriss

Make It Count! How To Avoid Common PPC Ad Testing Mistakes

<i>March 22, 2013</i><p>One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our …

AdWords