Dave Wakeman

94 Flips | 3 Magazines | 17 Likes | 93 Following | 12 Followers | @dwakeman | The Revenue Architect

Pricing and Taylor Swift's Latest Bit of Bad Press - Wakeman Consulting Group

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour.<p>I wrote a week or so ago about all the …

Apple Store

If I Put Major League Baseball Through One Of My Strategy Workshops... - Wakeman Consulting Group

I read an interesting article about baseball’s continued attendance challenges. The article got me thinking because while I am often thinking about …

Marketing

Taylor Swift's Ticket Sale Slump Highlights A Number Of Industry Challenges - Wakeman Consulting Group

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering …

Budweiser's New Sponsorship Model Will Definitely Force Change On Sports Business... - Wakeman Consulting Group

In a few places over the last few weeks, we have seen articles come up that discuss the way that Budweiser’s change of the structure of their …

Did we really learn anything new from the Ticketmaster article in The NY Times? - Wakeman Consulting Group

In the world of tickets, a lot of stuff has been floating around the last few days. Everyone has a take one way or the other, but the question I …

3 Ideas To Drive Modern Sellers - Wakeman Consulting Group

My lady has been reading a book, <i>The Subtle Art of Not Giving A Fuck</i>.<p>Which to me sounds like a poorly rewritten, <i>The Effective Executive</i>.<p>Having not …

10 Big Challenges Facing Performing Arts As An Industry... - Wakeman Consulting Group

One of the areas I’ve found myself returning to over and over again over the years is the performing arts. I got my start in the performing arts with …

Big Ideas In The Empathy Economy #2: Service Reigns! - Wakeman Consulting Group

A friend of mine, Peter Shankman, wrote a book a few years back called, <i>Nice Companies Finish First.</i><p>The premise of Peter’s book is that in today’s …

Is Your Marketing Doing The Right Thing? - Wakeman Consulting Group

The thing about growing your business or reaching more of your preferred clients is that you have to spend a lot more time focusing on and reaching …

Let's Take a Quick Whack At Your B2B Selling - Wakeman Consulting Group

After spending a lot of time around the trade shows over the last few weeks, I’ve come to the conclusion that a lot of organizations are doing B2B …

Selling

The ABCs of Modern Ticket Sales - Wakeman Consulting Group

After going to INTIX last week, I came away with the belief that sales and marketing are still big issues that people are working to …

Box Office

Man or Machine? - Wakeman Consulting Group

Both marketing and selling are about the same thing, a transfer of emotion.<p>For a lot of entrepreneurs and executives, it can become pretty easy to …

Selling

How does your sales process look? - Wakeman Consulting Group

One thing I get a little confusion on from time to time is how different B2B sales are from B2C.<p>In my opinion the prospecting parts of the process …

Using the Strategist's Mind To Sell and Market More Effectively - Wakeman Consulting Group

The goal of most sales and marketing efforts is to deliver more business faster.<p>I’ve been guilty of sometimes focusing too much effort on brand …

What's the Future That Has Already Happened In Your Business? - Wakeman Consulting Group

One of my favorite Peter Drucker ideas is the concept of the “future that has already happened.”<p>In thinking about driving revenue and market share …

3 Ideas That Will Really Push Your Marketing And Selling Forward... - Wakeman Consulting Group

One of the challenges that any salesperson or marketer encounters is the need to constantly evolve and grow. Somewhere along the line, our culture …

The Truth Is That Everyone Is In Sales... - Wakeman Consulting Group

This conversation first came up about 10 years ago when my friend Adam introduced me to another friend that was in sales.<p>He said, “I dream of writing …

Don't Sell A Commodity, Sell Something Unique...You! - Wakeman Consulting Group

Two ideas that have been at the forefront of my thinking over the last week or so are “The Differentiation Gap” and High Impact Modern Selling.<p>Both …

10 Ways To Make More Sales In 2018 - Wakeman Consulting Group

I’m playing with a new backend for my blog to help me reestablish the ability to auto publish my blog to Twitter.<p>As a way to ensure that this thing …

Will You Allow Your Sales Team To Do Important Work This Year? - Wakeman Consulting Group

Lately I’ve spent a lot more time thinking and writing about the sales process.<p>Why?<p>Because as much as I am focused on marketing and strategy, sales …

Some of the Sales Practices You Should Let Go Of In 2018... - Wakeman Consulting Group

One of the ideas that I offer up pretty often as a way to drive results and improve your business is to know when to let go of something.<p>In too many …

Taylor Swift and the Myth of "Slow Ticketing"... - Wakeman Consulting Group

So the Taylor Swift tickets aren’t selling well story seems to be everywhere these days.<p>I’m really not surprised.<p>There’s a lot to unpack in this …

Empty Seats Aren't All About Price! - Wakeman Consulting Group

I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums.<p>The idea behind dynamic …

What's 2018 Hold For The Secondary Market? Let's Ask! Part 1 - Wakeman Consulting Group

As we head into 2018, I reached out to a bunch of brokers and prominent thought leaders on tickets and the secondary market for their opinions on …

Are You Fighting Change? - Wakeman Consulting Group

During times of intense change, there is tremendous opportunities.<p>When I was working with Karl Racine as a candidate for Attorney General, we talked …

Innovation