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Google has publicly disclosed its search engine’s guidelines. Here’s what you need to know.

If you work in the tech scene, and have not been living under a rock for the past week, you cannot have escaped the news last week that Google took …

Tictail’s In-App Messaging To Bring Real Customer Service To Online Shopping

The “Tumblr for online shops,” Tictail, lets customers talk directly to shop owners in a Slack-like interface.<p>Online shopping has revolutionized how we think about buying things, but shopping in meatspace still has one distinct advantage: customer service. It’s far easier to walk over to a sales …

Magento 2.0 makes gains on clean e-commerce design

Ask many e-commerce site owners, webmasters and businesses, and they’ll likely tell you that Magento is one of their favorite e-commerce platforms …

eCommerce

Infographic Covering the latest Magento 2.0 Updates

A Magento Solution Partner named Forix just recently published an incredible infographic on the changes of Magento 2.0.This infographic is visually …

Web Design

6 Ways To Use Google Analytics for Ecommerce

<i>June 16, 2015</i><p>Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these …

Why To Choose Magento For Developing Your E-commerce Websites

Even with tough competition from Shopify, 3DCart, Big Commerce and other e-commerce development platforms, Magento confers the top-most position for …

100 Quick And Snackable eCommerce Statistics

I face this problem a lot. I never find relevant stats for a research at a flash bolt speed. It takes a search phrase and some patient and calm …

eCommerce

Infographic: Constructing a Higher Converting Add-to-Cart Button

<i>You can’t make a sale until a shopper adds a product into their shopping cart, which can’t be done without your add-to-cart button. For best</i> …

We Analyzed the Top 50 Ecommerce Sites – Here’s What We Learned

Millions of customers and millions in sales: that’s the dream many ecommerce store owners have when they launch their store. As a designer here at …

eCommerce

PPC Advertising Strategy, Tips & News

Ad Customizers, Search<p>Explore how ad customizers were utilized to decrease a client's CPL by 34%.Read More »<p>Bing, Bing Ads<p>AOL's partnership with Bing …

Google launches Eddystone, its platform-agnostic iBeacon competitor

Google today announced Eddystone, its open source Bluetooth Low Energy (BLE) beacon format. The standard is designed to help developers work with beacons and provide location-based content straight to users’ smartphones.<p>If you’re not familiar, beacons are low-energy battery-friendly hardware that …

Internet of Things

Sophisticated email segmentation boosts open rates, engagement: report

Mobile strategies can give brands an edgeWhile 88 percent of marketers say they personalize their email communications, a new L2 report finds that …

What Online Shops Should Be Thinking About Now -- Before The Holiday Crush

The month between late November and Christmas is a chaotic maelstrom in the shopping world, with people running from store to store online and in the streets looking for good prices on stuff to buy for all of the important people in their lives. As more shoppers look to ecommerce to get their …

How to Measure and Evaluate Your Omnichannel Customer Experience

As a retailer, you’ve probably heard the term “omnichannel” more times than you can count. But it’s not just another buzzword. How your customers interact with your brand spans far beyond any single channel.<p>The omnichannel experience involves every customer touchpoint, which requires coordinating …

Lessons Learned From Starbucks on Experimenting With Mobile Marketing at Retail

Up to 60 percent of consumer's time spent online is spent on mobile devices, presenting a vast opportunity to engage your customers on mobile as they interface with your retail locations.<p>This type of marketing is still developing, but learning first how to effectively experiment with different uses …

Customer Experience

Digital Channels Will Influence $2.2 Trillion In Brick-And-Mortar Sales By End Of 2015

As an example of the widespread effect digital technologies have on the retail industry, digital interactions are expected to influence 64 cents of …

Amazon Turns Its Boxes Into Ads With First-Of-Its-Kind Marketing Deal For “Minions” Movie

Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon. The …

eCommerce

Pinterest Reveals Mock-Up For Its First “Buy Button”

See a yummy recipe, instantly order all the ingredients. Find a cool product, instantly add it to your Amazon Wish List. That’s the plan for “Action buttons” on Pinterest’s new developer platform. Today at MIT’s Emtech Digital conference, Pinterest’s head of partnerships, Tim Kendall, showed …

Will Amazon's Free Same-Day Delivery Disrupt The Industry?

Amazon last week began offering free same-day shipping on “over a million” items to Prime subscribers in 14 major metropolitan areas.<p>To qualify, order size for Prime Free Same-Day Delivery has to be over $35. Delivery on orders under $35 costs $5.99 for Prime members, and starts at $9.98 for …

The Ultimate Guide to Selling Clothes & Other Apparel Online

As far as worldwide obsessions go, fashion is probably the top. Yes, we need clothes for practical reasons, but fashion goes beyond that. It’s a way …

Social Media

Omni-communication: The future of Omni-channel communication in retail

The much-discussed ‘death’ of the High Street has perhaps been overstated, but while many consumers still head there on a regular basis, it is no …

eCommerce

A Case Study: Speed Up Magento Pages by Over 50% with Automatic Image Processing

Why Images Play an Important Role in Page Load Speed?<p>First of all, images take about ⅔ of your average web page. While the proportions stayed …

WSJ: Google will add buy buttons to search results on mobile

Google's getting ready to face Amazon and eBay, according to <i>The Wall Street Journal</i>, and will be adding buy buttons directly to its search results. You'll see those buttons accompanying sponsored results under a "Shop on Google" heading -- they won't be used for non-sponsored links returned by the …

Common mistakes online retailers make in website user experience

Many retailers know their websites inside out and can become blind to potential issues that the site may be causing visitors. One opinion isn’t …

Here's what mobile shoppers really want

Just under 30% of people surveyed said they made a purchase with their phones this holiday season. Caiaimage/Tom Merton Given the seemingly infinite number of choices the web offers consumers, it's crucial for retailers to create the perfect mobile shopping experience.<p>If they don't, shoppers will …

eCommerce