Zoom Nghiem

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Social Media vs. Traditional Marketing: Which Method Works Best for Your Business?

Social media use has peaked in Australia and around the globe in recent years, and it doesn’t exclude the business world.<p>According to a study last …

Public Relations
Small Business

5 Tips For More Effective Email Marketing Campaigns

Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of …

Amazon’s Twitch is gaining ground as an ad platform

Gamers aren’t the only people interested in Twitch these days. The live video-streaming platform is starting to attract the attention of agency and …

Advertising

Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?

When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online …

Pinterest’s Simple Secret For Getting Creative With Brands

Kevin Knight, Pinterest’s top brand strategy exec, explains why companies should put away the dazzle when it comes to social media.<p>“Social media engagement” is a modern marketing phrase that means both everything and nothing–brands today can’t live without it, but it can create a lot of meaningless …

Bank of America

Millennials Adept at Filtering Out Ads

Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional “push” marketing …

Marketing Strategy
Facebook Ads

How to Make the Mobile Ads Steve Jobs Wanted

Back in 2010, business outlets reeled when Steve Jobs observed that mobile ads suck. He was correct. Data showed that 88% of users ignore ads in …

Steve Jobs

A Look At How Car Brands Are Effectively Using Social Media

While everyone knows social media is a valuable medium for customer engagement and lead generation, most industries still don’t know how to effectively use networking sites like Facebook, Twitter, and Instagram to unlock these benefits. However, if you look closely enough, you can find some …

Public Relations

This Entrepreneur Raised $70 Million by Ignoring Some Popular Startup Advice | Inc.com

In 2007, Allen Lau stepped into a coffee shop in his hometown of Toronto to meet with his business partner, Ivan Yuen. The topic of discussion that day: Decide what to do with Wattpad, their struggling business. When Lau sat down, he pushed his coffee to the center of the table and said to Yuen, "I …

Startups

Uber Is Testing A Breathalyzer Station That Hails Drunk Drivers Free Rides

"You drink, we drive."

Web Design

10 things all female entrepreneurs need to know

According to the popular song “it’s a man’s world” and in the enterprise space that saying, sadly, often rings true.<p>Yet the growing number of female …

World Book Day: 15 Books Every Woman Should Read

What was the last book you read that you couldn't stop talking about? Did it have a woman (or indeed, women) at the heart of it?<p>There is a certain …

Books