Dũng Nguyễn

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5 Things You Think Will Improve Your Work Life (But Actually Won't)

“If only …”<p>If only you had a bigger salary, a nicer boss, a more flexible schedule.<p><i>Then</i> you’d love your job! In fact, you’d practically bounce into the office on Monday morning and have to drag yourself away from your desk on Friday night.<p>Or so you might think.<p>But if you’re convinced that a few …

Content Marketing for Small Business: Let Others Do It for You

Content marketing is a complex, sometimes counter-intuitive way to make money. It often takes a lot of giving before you start to see the results. …

7 Content Writing Secrets Every Blogger Should Know

Ever have this happen? <br>You're sitting at your desk, you've just spent the last 3 hours sculpting the perfect post, you finish, hit publish, and think …

12 Killer Social Media & Content Marketing Blog Posts from 2013

Metro statue from a recent trip to Moscow<p>This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday …

On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year

Mobile’s portion of online shopping continues to grow – this Black Friday, for example, smartphones drove a quarter of all online traffic, and 7.2% of all online sales, according to IBM Benchmark data. But the traffic and sales growth among retailers who have optimized their sites for mobile is, …

What Do You Get With A Social Media Audit?

In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current …

Don’t Give Consumers Too Many Visual Choices

Online shoppers love seeing images of products, but when the number of choices is high, visuals become confusing and presentation of the options in text form helps consumers make better decisions, say Claudia Townsend of the University of Miami and Barbara E. Kahn of The Wharton School. A high …

Tim Ferriss's Top 3 Productivity Tips For Small Business Owners

Ferriss started out as a small business owner working 90-hour weeks to grow his online supplement company, BrainQuicken. Dissatisfied with his workaholic lifestyle, he transformed the way he used his time and spent his days. Focusing in on the effective use of his time quickly increased sales and …

People Who Use Nicknames Earn Bigger Paychecks

Experts say that not only can you use a nickname at work, you should, since doing so could boost your career. According to a study conducted earlier this year by job search site TheLadders, people who go by shorter names tend to earn more money.<p>From an analysis of nearly 6 million names, the study …

8 Things To Keep In Mind When You Have A Skype Job Interview

Even prestigious schools, like Harvard Law School, are using Skype to screen applicants during the application process.<p>Career coach Barbara Pachter outlines how to conduct yourself on Skype in her latest book "The Essentials Of Business Etiquette." We pulled out the most important tips to ensure …

Why Successful People Define Their 'Circle Of Competence'

It's a simple concept: Each of us, through experience or study, has built up useful knowledge on certain areas of the world. Some areas are understood by most of us, while some areas require a lot more specialty to evaluate.<p>For example, most of us have a basic understanding of the economics of a …

The 21 Books President Obama Bought On 'Small Business Saturday'

The Obamas have shown support for the initiative over the years by patronizing local bookstores in and around D.C. and encouraging others to do the same.<p>This year the Obamas chose Politics & Prose, a tiny independent bookstore in Northwest DC, for their book-buying spree. The Huffington Post …

Finland Used To Have The Best Education System In The World — What Happened?

Since it was reformed 40 years ago, Finland's education system has frequently been held up as one of the best in the world.<p>Today, that changed. Tbe OECD released its PISA global rankings that showed how students in various countries were doing in reading, science, and math. Finland ranked 12th, …

12 Successful Entrepreneurs Share The Best Advice They Ever Got

The difference, for many, between giving up and persisting through the toughest times can be getting advice from people who have done it before — and being smart enough to listen.<p>From investor Mark Cuban's dad telling him that there are no shortcuts to Lululemon founder Chip Wilson's realization …

Amazon by the Numbers: $3.3B in Shipping Losses

The Startup Hustle: Why a Clever Business Plan Does Not a Business Make

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting up always requires hustle, but some founders say "hustling" would be more apropos.<p>Most of the entrepreneurship books will tell you that first comes the idea, then comes the carefully crafted business plan with copious market …

Designing A Website For 2014

It’s been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile. While we made sure our website was mobile compatible all those years ago, it wasn’t (and still isn’t) optimized for smaller screens. Needless to say, we’re …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

How to Start Thinking Like a Data Scientist

Slowly but steadily, data are forcing their way into every nook and cranny of every industry, company, and job. Managers who aren’t data savvy, who can’t conduct basic analyses, interpret more complex ones, and interact with data scientists are already at a disadvantage. Companies without a large …

Reduce Your Stress in Two Minutes a Day

Bill Rielly had it all: a degree from West Point, an executive position at Microsoft, strong faith, a great family life, and plenty of money. He even got along well with his in-laws! So why did he have so much stress and anxiety that he could barely sleep at night? I have worked with Bill for …

Can You See the Opportunities Staring You in the Face?

We all suffer from inattention blindness. We focus so intently on a particular task that we don’t notice the weird thing that’s right there in plain view. The person walking by in a gorilla suit, for example.<p>Companies suffer from inattention blindness too. And in a business context, the weird thing …

Sometimes We Crave Attractive Leaders, Because They Look Healthy

In U.S. Congressional districts where life expectancy was 1 standard deviation below the mean, 2010 vote totals for physically attractive candidates were <b>3 percentage points higher</b> than for unattractive candidates, on average, whereas in districts with high life expectancy, attractive candidates had</b> …

Managing People on a Sinking Ship

When your business is facing declining sales, a potential buy-out, or even certain closure, how do you manage people who are likely panicking about their future? Can you keep your team’s motivation and productivity up? The short answer is yes: Even when it’s clear that a company’s in trouble, there …

Welcome to the “Designed By Me” Era

Since at least the early ’90s, we’ve been hearing that Mass Customization is going to change the consumer landscape, but by and large, we still buy manufactured goods the way we have since the middle of last century. With the exception of custom-crafted luxury goods like bespoke tailored suits and …

Why China Loves the Internet

The size of the Chinese Internet is staggering. There are almost 600 million Internet users in China now, more than in any country in the world — next highest is the U.S, with 254 million. That’s just 44% of the Chinese population compared to 81% in the U.S., so this gap will continue to grow. For …

The Human Brain Is Too Weak for Gossip

William Shakespeare, speaking through one of his characters in <i>The Comedy of Errors</i>, articulated a very important psychological insight: “Ill deeds are doubled with an evil word.” Words act as multipliers — they’re powerful. And if the Bard had wanted to give management advice, he’d certainly have …

Despite Massive Ad Spend, Consumers Still See Samsung As No. 2 [THE BRIEF]

<b>Samsung</b> spent more than four times as much money on advertising than Apple last year, but a new study from Boston Consulting Group says the $4 billion outlay hasn't given Samsung a better reputation with consumers. According to BCG's Brand Advocacy Index, which measures the public perception of …

Advertising

7 Powerful Facebook Statistics You Should Know About

Sure, knowing when to post on Facebook is important, but it’s not the be-all and end-all of running a Facebook page with maximum impact and engagement.<p>One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more …

How to Make Customers More Comfortable Making Big Purchases Online | Inc.com

Trust in e-commerce has been getting stronger, but companies still a long way to go before customers are willing to make a $100,000 purchase online.<p>Going on eBay, Etsy, Zappos, or Amazon and spending $10 to $100 is no big deal. Catching a $20 ride with Uber, or renting a room on Airbnb is …

eCommerce