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14 fascinating insights from Econsultancy's 2012 reports

<b>Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.</b><p>Due to the vast amount of content …

Why online marketing is as simple as five-a-side football

<b>Smart marketers understand that organisations need to adapt for the changing nature of online marketing.</b><p>But how can they best articulate this …

15 Unapproved Ads That Got Top Brands In Trouble

Ford isn't the only major company that has had to answer for a controversial ad it never wanted to go public.<p>A series of Pepsi ads in Dusseldorf showed graphic images of a personified calorie committing suicide in various violent ways. The World Wildlife Foundation had to apologize when DDB Brazil …

5 Tools to Measure Your Social Media Success - Jeffbullas's Blog

We are surrounded by tools to measure almost everything we do in life. We have clocks to measure time, thermometers to record temperature and …

The 8 Keys To Success For Facebook Marketing - Jeffbullas's Blog

Facebook has now passed 500 million users and it is a social media platform that cannot be ignored. Many companies are struggling with their efforts …

23 Hints for Creating Content that Search Engines Love - Infographic

Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on …

10 Huge Brands That Committed Suicide

General Motors and Sharper Image are among the companies that failed to save some of their own huge brands.<p>Here are 10 examples of corporate missteps that could have been avoided.

sunfoundation:

A new study from the <b>Global Strategy Group</b>shows that corporations who appear to stay out of divisive political issues have better brand favorability. The study finds that Americans have clear reservations about corporations straying too far into political issues — especially cultural war issues.<p>In the survey, 56 percent of Americans thought it was inappropriate for companies to take a stance on political issues that do not pertain to business while less than one-third of those surveyed believe …