Daniel Sollero

119 Flips | 2 Magazines | 5 Likes | 1 Following | 22 Followers | @dsollero | Keep up with Daniel Sollero on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Daniel Sollero”

The Agony of Choice

Marketers can now make video ads ranging from six seconds to six minutes. <b>Duncan Southgate</b>, global brand director, Digital at Millward Brown explains …

Marketing

Huge | Digital agency | Digital business | design, marketing, technology

Huge is a full service digital agency headquartered in Brooklyn with offices worldwide. We transform brands and build businesses.

Same Video, Different Song: How Music Guides Perception

<i>Derick Rhodes is a footage content producer at Shutterstock. This post was originally published on the</i> <i>Shutterstock blog</i> <i>and has been reprinted with permission</i><p>One of the most critical parts of any film or video production is finding the music that helps tell the story most effectively. Whether it’s …

Human Error Series

La série « Human Error » a été pensée par la designer graphique Victoria Siemer (alias Witchoria). Elle crée des polaroids à partir de photos qu’elle …

Grandpa's Photos

RetailNext, making brick-and-mortar a little more like e-commerce, raises $30M

RetailNext, a company that specializes in providing data analysis tools to real-world retailers, has raised a $30 million late-stage round of investment.<p>This is the company’s fourth round of funding, bringing its total capital raised to $59.4 million.<p>Nokia Growth Partners led the new round, which …

Top 10 Reasons Your Social Media Reports Are Useless

<b>At Brandwatch, we work closely with agencies and we have had the opportunity to help our clients improve across the board and we want to share those</b> …

Are Short Films the Future of Commercials? — The Content Strategist

They normally arrive when you least want them, they come and go fairly regularly, and they are hard to avoid. You do everything you can to make them …

Nike Is Dominating The World Cup - Here's Why

Who is the big brand winner at World Cup so far? Probably Nike.<p>If you’ve been following the World Cup as I have then chances are you’ve seen a few videos from Nike’s Risk Everything Campaign. The most striking thing about the campaign is how much thought, creativity and preparation have been poured …

IKEA - Life at home, a World Wakes Up

Reset<p>Zoom<p>Embed this<p>Copy the code in box above, paste the code into your blog or website.<p>Sample size:<p>How to use the data mixing board<p><b>1.</b> Pick an …

Does internet advertising work at all?

Everett Collection/Shutterstock/The Atlantic<p>Nineteenth-century retailer John Wanamaker is responsible for perhaps the most repeated line in marketing: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”<p>Today, marketers are grappling with the Wanamaker Paradox: …

Warby Parker

How Twitter killed the official movie website

When was the last time you saw a web address on a movie poster or trailer and felt compelled to type it into your browser, letter by stupid letter, to see what you'd find? An ad displaying a humble domain name already feels like an archaic marketing method, the equivalent of shouting your URL at …

2014 Internet Trends Report: The World Gets Mobile – BBH

Some edited highlights:<p>Smartphone and tablet growth is on a trajectory where, instead of having 1b global PC’s, we’ll have 10b global mobile internet …

How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s, and Other Top Brands — The Content Strategist

<i>This article first appeared on Visual.ly.</i><p>Based on the traction Instagram is gaining among social media marketers and its ability to engage users …

Social Media Insights | Sprout Social

Featured Article<p>How to Master Facebook Ad Targeting & Zero-In on Your Audience<p>Read More<p>Team Sprout<p>Sprout Social Named One of Glassdoor’s Best Places …

Watch

The Networked Urban Environment

Imagine never having to look for a parking space ever again. Imagine that from here on out, this problem is solved. Fast-forward to 2025. You’re …

Toward a Universal Theory of 'Cool'

The concept of "cool" seems to resist definition. In a paper published this week, two business and psychology professors just defined it.<p>What makes things cool? What penumbral principle explains not only the marketing campaigns of Harley Davidson, Apple, and Dos Equis, but also the appeal of …

A New, Optional Way to Share and Discover Music, TV and Movies

The leaked New York Times innovation report is one of the key documents of this media age

It’s an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world’s greatest newsrooms. Read it.<p>The value of the homepage is decreasing. “Only a third of our readers ever visit it. And those who do visit are spending less time: page views and …

Marketing Can No Longer Rely on the Funnel

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase.<p>But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, …

The solutions to all our problems may be buried in PDFs that nobody reads

By Christopher Ingraham<p>Christopher Ingraham<p>Reporter covering all things data<p>Email Bio Follow<p>What if someone had already figured out the answers to the world's most pressing policy problems, but those solutions were buried deep in a PDF, somewhere nobody will ever read them?<p>According to a recent …

Brazil's TV Viewers Most Likely to Multiscreen with Smartphones

eMarketer expects 41.2 million consumers in Brazil—or 20.3% of the country’s population—to use a smartphone this year, representing annual growth of …

How Brands Are Using Messaging Apps As The New Social Media

Give customers the right experience and they will not only like you, but will seek out the platforms your brand endorses.<p>The era of 1:1 communication …