Dennis Shiao

195 Flips | 4 Magazines | 10 Likes | 2 Following | 13 Followers | @dshiao | Independent marketing consultant and organizer of the Bay Area Content Marketing Meetup. I❤️content.

How a News Junkie Stays Plugged In: Newsletters and Her Kids

<i>How do New York Times journalists use technology in their jobs and in their personal lives?</i> <i>Rebecca Blumenstein</i><i>, a deputy managing editor for The Times, discussed the tech she’s using.</i><p><b>What are your favorite tech tools for spotting breaking news and trend stories?</b><p>I’ve always been a news junkie, and …

Social Media

How to Reverse Atomize Your Content Marketing

When we work with our clients on content marketing strategy here at Convince & Convert, two of our most consistently used maxims are “bricks and …

Marketing

Rethinking ASAP: The Magic in Going Slow at Just the Right Moments

<i>Photo cred = Ehimetalor Unuabona on Unsplash</i><i>As slow As Possible (AsAP) is the counterintuitive way to thrive in a fast-paced world.</i> <i><br>The key is</i> <i>slowing</i> …

Productivity

Top 10 Design Mistakes in the Unsubscribe Experience

<b>Summary:</b> Canceling email subscriptions should be a one-click process, with no additional hurdles for users.<br>People are struggling to maintain control …

Marketing

5 Easy Ways to Whip Up Quick Variations On Your Tweets

Twitter caused a real stir when they announced that as of late March 2018, it would be <i>very</i> against the rules to recycle your Tweets and use the same …

Infographics

How to Use Twitter Threads to Gain Attention and Engagement

Recently, Twitter made updates to its Terms of Service, primarily focused around restrictions on automation. The restrictions included this:<p>“You may …

Social Media

How Our News Philosophy Supports the Truth

We don’t know what someone’s thinking, we just know what they’ve said. We’d rather be right than first. Lead with the most important facts. What did …

Journalism

Flipboard's Answer to Fake News: More Human Curation

Fake news is hardly new news, but over the past couple years it's found a new home across social media and other news aggregators. And, perhaps, not …

Mike McCue

Citizen Zuck: The making of Facebook's Mark Zuckerberg

<i>"All children are artists. The problem is how to remain an artist once you grow up." <br>-Pablo Picasso</i><br>(Listed on Mark Zuckerberg's Facebook profile under "Favorite Quotes")<p><b>There's a story</b> about Mark Zuckerberg visiting his hometown of Dobbs Ferry, New York: A few years ago<b>,</b> he and his wife, Priscilla …

Silicon Valley

Why I Write

“I think it's far more important to write well than most people realize,” writes Paul Graham. He's a tech guy who founded a company called Viaweb, …

Writing

What Twitter’s New Rules Mean for Social Media Scheduling

If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons.<p>Reasons like spamming hashtags, …

4 Curation Tips for Brands and Teams

How do curators sift through so much stuff in a day and pick the best stuff to share in a Flipboard Magazine or on social media? Museum and digital curators alike have their own methods of research, criteria for what they are picking, where they put it, and when. Think of Flipboard Magazines as …

A five-step planning process for content marketers (with eight useful tools)

<b>If we’ve got the ability to get publishing to a company blog or other content stream, then the temptation is to start publishing, just get the thing</b> …

Content Marketing

How to Use Non-Obvious Thinking to Create Better Content

“We’re in the middle of a believability crisis.”On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH …

Marketing

27 Research-Backed Web Design Tips: How to Design a Website That Works

Total visitors. It’s easy to see. Every marketer knows how much traffic they’re getting because it’s right there in your Analytics. But what happens …

UI Design

How Content Experts Survive When Social Shares Dive

Three reasons why your corporate storytelling just won’t work any more

<i>By Mark Schaefer</i>I realize this post contains a headline and theme that will not go over well with a lot of people, especially the thousands out there …

Marketing

Stories, Filters, and Bots: What You Need to Know Now

<i>Editor’s note:</i> <i>This post was co-written by</i> <i>Clare McDermott</i><i>, Mantis Research co-founder and chief research officer.</i>Keeping up with what’s new and …

Marketing

Say Hello to Your Brand's Net Decliner Score

May 25 represents a sort of D-Day for global brands. That’s the day the European Union’s General Data Protection Regulation (GDPR) goes into effect. …

Marketing

How to Create Original Research that Gets Attention: 7 Ideas for the Budget-Conscious Business

For the past decade, we’ve seen marketing trends come and go. But there is one type of content that has paid off time and time again that flies under …

Marketing

Why Content Marketing Matters and How to Prove It

Call it content marketing, inbound marketing, or just call it the company blog.<p>Whatever the name you give to the act of churning out regular, high …

How to Turn Your Website Navigation Into an Effective Click Magnet (+ Examples)

On a scale from 0 to 10, how important do you think is website navigation?<p>I would say, it’s 11, as in “so important it doesn’t fit this scale”.<p>How …

Negotiating the new relationship between content and platform

<i>By Mars Dorian, {grow} Contributing Columnist</i>Back in the heyday of blogging, the rules were simple:Build your self-hosted website, produce …

Marketing

The 5 Biggest Social Media Lessons HubSpot Learned in 2017

These are the most important lessons our social media team learned in 2017. Learn how to shift your social strategy and make a bigger impact in 2018.

How to Write Funny: Three Lessons in Marketing Humor From the Greatest Email Ever

Not that long ago, the greatest marketing email ever written popped into my inbox from BARK, a New York-based company. Its BarkBox and BarkShop …

10 Ideas driving the future of social media marketing

<i>By Mark Schaefer</i>I recently debuted a new speech at the Social Media Marketing World conference in San Diego. This is a grand global event and I’m …

Marketing

The Business Story Argument: A Working Framework to Pressure Test Your Story

Storytelling.It’s got a bit of a buzz these days doesn’t it?It seems every technology provider, agency, and consultant promises to help you tell a …

Marketing

How Trump Conquered Facebook—Without Russian Ads

It’s not every day that a former work colleague gets retweeted by the president of the United States.<p>Last Friday, Rob Goldman, a vice president …

How Participation Marketing Elevates Your Social Media Strategy

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in …

Public Relations

Content Trends 2018

Based on a sample of 100 million posts published in 2017, social sharing of content has been cut in half since 2015.<p>Social traffic referrals have …