Dipak Shetty

26 Flips | 3 Magazines | 1 Following | @dshetty1 | Keep up with Dipak Shetty on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dipak Shetty”

InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile

InMobi is making its biggest push so far in capturing a larger share of the $11.9 billion mobile advertising market, as it launches its new video ad platform today.<p>The new mobile video platform also underscores InMobi’s growing ambitions beyond being a pure ad network, and seriously challenge …

Location-Focused Ad Startup PlaceIQ Raises $15M More

PlaceIQ, a startup that uses location data for mobile advertising, is announcing that it has raised $15 million in Series C funding.<p>The company was founded in 2010, back when most of the interest in location-based ads was focused on geofencing — i.e., if you’re close to a store, you get an ad for …

Larry Page's Second Big Mistake As CEO: Opening Your Gmail Box to Google+ Followers

Google just ignited a firestorm of protest with yet another attempt to jumpstart its Google+ don’t-call-it-a-social network.<p>The search giant today announced a way for Gmail users with a Google+ account to send you an email to your Gmail account via Google+, and to allow you to do the same with …

Airlock, Facebook’s New A/B Testing Framework, Will Help Improve User Experience On Its Mobile Apps

Facebook has developed a new mobile A/B testing framework, it announced today. In a post on the company’s engineering blog, engineers Ari Grant and Kang Zhang explained that when Facebook switched to native development stacks two years ago, it gave them finer control over many aspects of mobile …

Google+ Local Must Be Simplified Before it Can Beat Foursquare

I’m yet to find a service that can match Foursquare. I’ve never cared for the badges, but the idea of sharing my location with friends and then receiving recommendations based on my preferences is awfully appealing.<p>Google+ Local is a similar proposition, but I’ve never been compelled to switch, or …

Equil JOT nabs Evernote integration for easy scribble cataloging

Equil's JOT smartpen made its debut back in the fall, but here at CES the $150 accessory is expanding its tool set. The company has just announced that its writing utensil now plays nice with Evernote. Thanks to the productivity software outfit's API and the Equil Note iOS app, users can now beam …

Grocery stores push coupons to iPhones with iBeacons

Late last year, Apple outfitted 254 of its US stores with small, low-power Bluetooth transmitters. Called iBeacons, the transmitters work in tandem with iPhones running iOS 7 and the Apple Store's dedicated app to provide users with very precise location information and guides to getting the most …

Goji Smart Lock gives you remote access to your front door starting in March (updated with video)

We haven't seen the smart lock since June, and in that time Goji's been getting busy. It's added three new features to the "electronic deadbolt": a proximity sensor, accelerometer and Zigbee, which allows you to manage your front- or back-door access while you're away from home. As a refresher, …

Yuneec's E-Go Cruiser electric skateboard is a 'light' 13.9-pounds

Sure, we've seen a number of electric skateboards out there, but we certainly won't be turning down the chance to check out one more anytime soon. According to its creators, the E-Go Cruiser is the "lightest" electric longboard out there, and while 13.9 pounds is hardly featherweight, compared to …

Fandango Will Offer Embedded Trailers And Ticketing On Samsung Smart TVs

Fandango is announcing the first partnership that will see its movie ticketing capabilities embedded on Internet-connected TVs.<p>Mark Young, the vice president of mobile strategy and business development at NBCUniversal (which owns Fandango), said that the service has been available on smart TVs …

Chinese Internet Giants Alibaba and Sina Weibo Partner Up To Launch Weibo Payment

Sina Weibo, the microblogging platform often called “China’s Twitter,” has partnered up with Alipay to launch a new payment platform called Weibo Payment. Users of Sina Weibo’s iOS app can now access Weibo Payment, which is an important part of the strategic partnership between Sina and Alibaba, …

Search

FORTUNE — It’s 2014. Google (GOOG), Facebook (FB) and Twitter are kings of the world. Print media and television are dying. You’d think we’d have this marketing-with-digital media thing figured out by now.<p>We don’t.<p>As a preview to our Brainstorm Tech conference in July, <i>Fortune</i> gathered three of the …

The best wearables of CES 2014

Contributors:<p>Share Tweet<p><b>Share</b> The best wearables of CES 2014<p>share tweet Linkedin Reddit Pocket Flipboard Email<p>Wearable technology is in the midst of a transitional period, moving from fanciful, off-the-wall ideas to more refined products for the real world. CES 2014 provides a snapshot on how far …

Wi-Fi Alliance survey says consumers will embrace the 'internet of everything'

By connecting ordinary devices to the internet, the tech world is creating the “internet of everything.” And the Wi-Fi Alliance, a collection of companies that make wireless networking devices, believes that Wi-Fi will be the way to make it all happen.<p>Wi-Fi will connect the internet of everything, …

WillCall’s New Bluetooth “BarTab” Feature Lets You Buy Drinks At Concerts By Saying Your Name

WillCall‘s plot to reimagine nightlife goes way beyond its concert ticketing app. So it’s tackling the annoyance of buying drinks, from long bar lines to fumbling for cash to forgetting your credit card. Today it launches BarTab, a feature within its app that lets you buy drinks at participating …

947 companies in 43 categories: the increasingly crowded marketing technology landscape

Ion Interactive CTO and marketing technologist Scott Brinker has released version 3.0 of his “marketing technology landscape supergraphic.”<p>It’s certainly super.<p>The icon-strewn graphic contains a staggering 947 companies that offer mostly web-based software as a service for marketers — yet another …

Yahoo Brings Native Ads to Tumblr And Launches New Audience Ads

Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find “friendlier”.<p>Currently, there’s a hypothesis that …

Hey Uber, Lyft Is Growing Faster Than You

Uber’s revenue numbers, which were leaked to Gawker just a few weeks ago, look bold at roughly $20 million per week.<p>But there isn’t necessarily a definitive market winner yet in the peer-to-peer space, as the entire field is on a rising tide. Lyft, which started peer-to-peer ride-sharing after …

Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page document details Facebook’s plan to beat television with reach and …

Foursquare Opens Ad Platform To 1.5 Million Merchants

After years of struggle and months of testing, Foursquare is finally opening up its advertising platform to its 1.5 million merchants.<p>Last year, Foursquare was said to be on the verge of bankruptcy, unable to turn its social media star into a sustainable business. Since then, however, the startup …

PayPal Expands “Real World” Presence Via Integration With iPad Point-of-Sale Maker Revel Systems

PayPal has today scored another deal to bring its technology to more point-of-sale platforms via an integration with iPad POS solution provider, Revel Systems, a company whose business has grown by 400% year-over year and now includes big-name clients like Dairy Queen, Goodwill, Popeye’s, and …

It’s Over For Paid Apps, With A Few Exceptions

Is it over for paid mobile apps? That’s the general thinking these days, as the App Stores fill up with “good enough” alternatives to paid apps, while major publishers game the charts with free offerings that make millions which can then be used for their ongoing user acquisition efforts. That’s …

Top 50 Startups in New York City you need to know about

<i>Courtney Boyd Myers and Erica Berger are the founders of 3460 Miles, a bi-weekly newsletter that connects the New York and London tech, design, and social good communities. Sign up for their newsletter and find them on Twitter and Facebook.</i><p>New York City is chock full of startups shaking up …