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Tips Any Small Business Owner Can Employ To Boost E-Newsletter Subscribers

For small business, building a good email list of engaged customers and fans is vital, but just having a little sign up box on your website is not going to cut it. If you want to grow your list you need to be proactive, and employ some of the now standard industry practices. If you are unsure of …

Marketing

Boost Your Rankings With the Ultimate Local SEO Cheat Sheet (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Here’s a question for you...where does your business appear in search engine results?<p>First page? Second page? Even further back?<p>The fact of the matter is, where your business lands in search engine results matters, quite a bit in fact. …

Customers

6 Tips to Using Social Media for Content Marketing

When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions.Content marketing is the fastest …

Marketing

The Need for Small Businesses to Build a Conversion-Friendly Website

by Kevin JohnsonWhen it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in …

Web Design

How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance) - Copyblogger

It’s as if they live in different countries: Searchlandia and Socialstan.<p>Search optimizers and social media marketers don’t get together a whole lot, …

How to Verify a Facebook Page for a Local Business

Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to …

Customers

13 New Social Media Tools for 2017

Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017. There are tools to generate and curate …

Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment.<p>Back in the 1990s, it was …

Marketing

33 Actionable Tips to Build a Memorable Online Brand

“If you’re not on the internet. You don’t exist.”<p>Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had a point. …

6 Benefits of Social Media For Your Website

Social media is not just for people to stay connected with their friends, family and communities, but also used by business owners to promote their …

9 AdWords Tips To Get a Perfect ROI Smile

AdWords is one of the most widely used and established ad platforms on the planet, but the difference between a successful account and a total flop …

AdWords

The 1 Thing Nobody Understands About Social Media Marketing (and It's Seriously Mind-Boggling)

You're doing it wrong.<p>Let's get down in the weeds for a second about social-media marketing.<p>I cannot tell you how many times a day I hear the words, "We need to be on Facebook. We should be posting more on Twitter. We should show people our culture on Instagram."<p>Nobody cares.<p>That's the cold, …

Marketing

7 Ways To Perfect Your Email Newsletter

In an era dominated by cutting-edge platforms like Instagram and SnapChat, email may seem like an archaic digital medium (an oxymoron, to many of us). Yet, thousands of marketers continue to claim that email marketing isn’t just effective—but that it’s the highest-ROI strategy they use. In a recent …

Marketing

12 Unusually Simple and Helpful SEO Tips and Tricks

About 12 billion web searches are conducted each month in the U.S. alone, according to hubspot.com. SEO helps you drive quality traffic, get …

Chamber of Commerce

Video: What Parts of the Local Pack Will be Monetized?

Join Mary Bowling, Ed Reese and myself as we discuss: What Parts of the Local Pack Will be Monetized? I think that as a local SEO, one of the things …

Bowling

How to Create Ridiculously Compelling Content in 5 Easy Steps

Have you ever wondered what makes for a great blog? What’s the secret? What makes you visit them over and over again?<p>Let me guess: <i>It’s in the content!</i><p>…

Infographics

Don't Know Which Social Media To Use For Your Marketing? Here's What To Do

How do you keep up with spreading your message across new social media channels that keep popping up? You don't.<p>I just read an article about how this entrepreneur grew their business literally from zero to a million dollars on Instagram. And then I read another where this entrepreneur built their …

Marketing

8 Free and Cheap Tools Every Web Startup Should Use

It's not easy to launch a brand new company, especially when you have little to no funding. For so many startups it's important to have access to top quality software and resources, but a lot of that software can have heavy costs associated with them. A huge struggle for many startups is …

Infographics

4 ways to turn customers into your biggest fans online

Social media for business has a primary objective: creating brand advocates.<p>Knowing that, why do so many brand managers make the mistake of spending …

Public Relations

Video is the Future of Content Marketing

You are probably catching on, and yeah - Video is the next big thing. You see it on your social media feed and you can see it on your metrics. And for us, changemakers, purpose driven <i>entrepreneurs</i>, this is also a game changer.<p>How many <i>kickstarters</i> campaigns have you engaged with because they had a …

Marketing

Attraction Content: The Foundation of a Smart Content Marketing Strategy - Copyblogger

<i>This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at</i> …

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.<p>“That’s just a remarkable adoption curve,” said Sean Miller, lead …

Small Business

5 Commonly-Missed SEO Opportunities that Will Give You an Edge on Your Competitors

Don't miss these SEO opportunities; your competitors probably will.<p>Some marketing and PR strategies are purely proactive; they exist outside of any inciting event, and serve as the first link in a chain of reactions, such as a new ad campaign with a novel concept. Others are purely reactive; they …

InterAct

How to Build a Massive Email List With These 5 Tools

Email marketing is the bread and butter of all of your marketing campaigns. Why? Email is the most direct and personal form of communication that you …

Five Content Writing Tips That Will Automatically Make You a Better Blogger

In today's digital world, blogging is an important piece of the marketing pie. By minimizing its importance, you're throwing away an opportunity to …

Marketing

Content Marketing Defined in 60 Seconds [Animated Video] - Copyblogger

Imagine you and an old friend from high school are lying on a trampoline in your backyard. Cucumbers cover your eyes as you soak up rays from the …

Marketing
Marketing

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In</i> Ultimate Guide to Local Business Marketing<i>, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the</i> …

Google AdWords

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

A sophisticated blog and RSS feed reader, Feedly will pull content from all over and place it in a nice neat file for you, based on your keywords. …