Devin Sawyer

15 Flips | 2 Magazines | 1 Like | 8 Following | 1 Follower | @dsaw | Keep up with Devin Sawyer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Devin Sawyer”

The Sectors Where the Internet of Things Really Matters

The Internet of Things is emerging as the third wave in the development of the internet. While the fixed internet that grew up in the 1990s connected 1 billion users via PCs, and the mobile internet of the 2000s connected 2 billion users via smartphones (on its way to 6 billion), the IoT is …

Microcopy: Tiny Words With A Huge Impact On Conversions

<b>POP QUIZ!</b><p>When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?<p>Like Ott had …

UX Design

5 Characteristics Of High Converting Headlines

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, …

Marketing

10 Optimization Experts Share Their Favorite Google Analytics Reports

Landing Page Optimization: The Better Than Ultimate Guide

<b>What follows is a list of resources that can be applied specifically to landing page optimization.</b><p>We’ve organized everything to best simulate a …

Finding High Converting Ppc Keywords That Are Right Under Your Nose

<b>Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right</b> …

AdWords

Universal Analytics: Understanding The Value Of User-ID

You may have heard that Google recently announced that Universal Analytics was officially out of beta.<p>But what does that mean & more importantly, how …

Landing Page Best Practices: Remove Distractions, Be Bold & Tell a Story

Last Friday, Oli from Unbounce & Peep teamed up for the second episode of Page Fights where they tore apart contestants landing pages & give them …

Increase Website Traffic By Taking A Data Driven Approach

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. That narrow brand of thinking severely limits the …

Marketing

5 Popular eCommerce Trends That Might Be Costing You Conversions

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry.<p>But, have you ever stopped to question the …

How To Identify & Improve Your Crappy Ux Issues

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really …

How to Use Cialdini's 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” Since then, it’s been widely hailed as a seminal …

Has Hummingbird changed SEO forever?

<b>When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could</b> …

SEO

Welcome To The Era Of Robot Bloggers, Journalists And Writers

<b>Would you like this (or any) content less if a robot had written it?</b><p>The media is filled with news items abut how robots and algorithms are taking the …

Journalism