Susan Drysdale

296 Added | 1 Magazine | 45 Likes | 2 Followers | @drysdaleandco | WordPress Specialist • Digital Designer • Photographer susandrysdale.com

4 Types Of Content Real Estate Marketers Need To Be Using

The real estate world has changed drastically over the last few decades. While the industry has evolved more slowly than many other sectors, this makes it the perfect industry for innovative thinkers. With the growth of digital media and technology, real estate agents and investors have a plethora …

Marketing

Dead, Dying, Done? The Fate Of Content Marketing

For more than a decade, content has reigned king. Even before the internet, content marketing existed as a means of building a brand and earning a loyal following; in the digital age, it seems indispensable as a means of ranking high in search results, gaining visibility and converting consumers. …

Marketing

7 SEO Secrets Every Marketer Should Know

Search engine optimization has come a long way from being dominated solely by black hat marketers to become more focused on the ultimate user …

SEO

Marketers' Top SEO Priorities for 2018

Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according …

Marketing

The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook's upcoming algorithm shift should serve as a wake-up call to marketers, according to Pam Moore.

Marketing

SEO Marketing Strategy: Tips for Success in 2018

Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies …

Marketing

10 Laws Of UX, Illustrated

A handy guide for remembering Fitts’s Law, Jakob’s Law, and more.<p>Good design tends to follow general principles that give designers overarching guidelines to work within. But for user experience and interface designers, there are also laws that govern the nitty-gritty. For instance, it’s helpful to …

UX Design

5 Things You Can Learn from Highly Committed UK Content Marketers

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can …

Digital Marketing

7 Personal Brand Trends And The Needed Investment In Yourself In 2018

Years ago, you could get away without a personal brand. There were fewer conference speakers, industry authors, reputable online publications, and brand blogs — and less competition among the ones that existed.<p>Well, the world has completely changed, and even my mom is thinking about a personal blog …

Public Relations

8 quick ways to write microcopy that turns visitors into customers

Every purchase process shares one common objective: Make it as easy and smooth as possible for users to complete it.<p>Almost every potential friction …

17 Free SEO Tools You Should Be Using

Do you know any successful SEOs? I bet they’re always running SEO experiments. And tracking them too.<p>You can’t optimize a page for a keyword today …

Trends

27 Reasons Why Your Content Sucks

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.<p>After all, why would someone intentionally create …

Dogs

21 Experts Share Their Single Best Piece of SEO Advice by @beanstalkim

Some of the most brilliant and inspiring people in search share their single best piece of SEO advice with you.The post 21 Experts Share Their Single …

SEO

The One Thing Killing Your Most Creative Content Ideas

Creativity. We all want it. Unfortunately, we tend to give up on it over time.<p>When we’re just starting our careers, we’re excited. We’re going to …

Content Marketing Isn't Dead. You're Just Doing It Wrong.

Consistency, and solving your customer's problems must drive your marketing in 2018. Just ask Amazon.<p>Content marketing has been established as the main strategy for building a community of customers for many years now. And, like many great strategies, as time passes it starts to be questioned. …

Infographic: 10 Web Design Trends To Keep An Eye Out For In 2018

What’s the direction for web design this year? Branex, the Toronto-based digital marketing and custom web design agency, has compiled 10 web design …

Graphic Design

The Four Most Compelling Design Trends for 2018

In anticipation of the new year, we at 99designs sit down every December as a team to predict design trends for the upcoming year. Of course, we …

Why Search – and SEO – Is Important

<i>Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the</i> …

Why Design Is Bad For Designers (And How To Fix That)

If you’re like most talented designers, you have an eye for aesthetics. You understand beauty, design, and symmetry at an almost fundamental level. …

UX Design

How Humans Use 'Strategic Ignorance' When Facts Get In The Way

Social science research explores how our minds push away information that gets in the way of our feelings and desires.

‘Unacceptable’: Loblaw, George Weston face backlash over response to bread price-fixing scheme

Loblaw Companies Ltd.’s attempt to mitigate potential damage from an investigation into an alleged industry-wide bread price-fixing scheme through …

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It

Here’s the situation. You run a startup. You have a website. And your website has basically no traffic.<p>Except your mom. (Thanks, mom.)<p>Like any savvy …

Blogging and SEO: A Relationship It Pays to Nurture

A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, …

Marketing

How To Iterate Your Way To A Winning Content-Driven Website

If all of this is sounding suspiciously familiar, do not lose heart. In recent years I have been trying a different approach, and for the most part, …

How to perform an SEO audit. Part 2

General SEO<p>There are several things that you can check quite easily in your SEO audit, without any effort – if you use the right tools. Keep in mind …

How to do an SEO audit: part 1 - Content SEO & UX

Steps in the SEO audit<p>In this SEO audit, we’ll use our holistic SEO approach. That means we will address some content SEO issues, technical SEO …

Your 2018 Technical SEO Checklist

Keeping up with Google's algorithms is a full-time job. In the past year it's cracked down on ad-heavy content (Fred), shaken up local search results …

Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present …

Ways to Set Yourself Up for a WordPress Disaster

There’s a reason why so many people have turned to WordPress over the years. It’s flexible, relatively easy to use and boasts an amazing community of …

10 Common WordPress Mistakes You Really Need to Fix!

When you think of WordPress, you may simply think of it as a good place to write your latest blog. Over recent years, WordPress has evolved into an …