Drew Lewis

3,329 Added | 5 Magazines | 31 Likes | 18 Following | 109 Followers | @drewlewis | Content Strategy Director - leading the charge in emerging media, creative and, of course, wizardry. Twitter/IG: @drewlewis

Zulu Alpha Kilo – Spec | #saynotospec

Modern Architecture

Welcome To (New Economy) Optimism.

<i>The Interactive Advertising Bureau’s latest study,</i> <i>“The Rise of the 21st Century Brand Economy”</i><i>, was released yesterday at their Annual Leadership</i> …

IAB

DEISEL - GO WITH THE FAKE

God of War – War On The Floor Event | PS4

Golden State Warriors

Cover Letter

Welcome to the Post-Text Future

The internet was born in text. Now, video and audio are ascendant, writing is being left behind, and everything will be different.

Internet

It’s the End of Agencies As We Know It. Here’s Where We Go Next

“I don’t know what agency or consultancy to go to anymore.”<p>A client of ours bemoaned this to me not too long ago. As a director of a major …

Advertising Industry

Three Minutes

YouTube

NOTHING BEATS A LONDONER

YouTube

Smile and Say Skis Extended - GEICO

YouTube

Digital Campaigns, Online Marketing, Social & More.

For me, this was perhaps the best TVC of 2017. Samsung’s Ostrich. An icon of their #DoWhatYouCan’t campaign, plus the fact it won multiple Cannes …

ABSOLUT - The Vodka With Nothing To Hide

Vodka

“WHY CAN’T WE GET ALONG” (2018) - a rag & bone films production

YouTube

Instravel - A Photogenic Mass Tourism Experience

What a $5.2 million Super Bowl ad can buy in digital media

The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range …

Advertising

Tackling the Internet’s Central Villain: The Advertising Business

Pretend you are the lead detective on a hit new show, “CSI: Terrible Stuff on the Internet.” In the first episode, you set up one of those crazy walls plastered with headlines and headshots, looking for hidden connections between everything awful that’s been happening online recently.<p>There’s a lot …

Randall Rothenberg

Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

NFL

DORITOS BLAZE vs. MTN DEW ICE | 2018 Super Bowl Commercial with Peter Dinklage and Morgan Freeman

Peter Dinklage

Watch The First Trailer For Steven Soderbergh’s iPhone-Shot Film “Unsane”

<b>What:</b> The first trailer for <i>Unsane</i><p><b>Who:</b> Director Steven Soderbergh<p><b>Why we care:</b> Steven Soderbergh is a busy man. The dust had barely settled on his heist comedy <i>Logan Lucky</i> before his branching narrative app/HBO mini-series <i>Mosaic</i> premiered–and now we finally get a look at his latest film <i>Unsane</i>, a …

Steven Soderbergh

Burger King | Whopper Neutrality

Burger King

See 130 Years of National Geographic Covers in Under 2 Minutes | National Geographic

Nature

Pringles | WOW 2018 Commercial

YouTube

Febreze | The Only Man Whose Bleep Don't Stink | Super Bowl 52 2018 Ad

YouTube

VHS Distributor Logos

I promise that this isn't turning into a blog about VHS tapes. Not completely, at least. I’ve posted about VHS tapes a few times already here, here, …

Los Angeles

THE BIG TASTE BIG SPRITE COMMERCIAL

YouTube

Artwork Personalization at Netflix

By Ashok Chandrashekar, Fernando Amat, Justin Basilico and Tony Jebara<p>For many years, the main goal of the Netflix personalized recommendation system …

The Case for Chaos

Martin Luther

The chat app you can only use when you have less than 5% battery.

First Look at Nintendo Labo

Nintendo Switch

GOING FISHING. A Stop motion Animation by Guldies

Animation