draft three

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A Startling Case Study of Manual Penalties and Negative SEO

This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The …

The Rags-To-Riches Tale Of How Jan Koum Built WhatsApp Into Facebook's New $19 Billion Baby

<i>Click here for our magazine cover story on the Facebook-WhatsApp Megadeal: The Courtship, The Secret Meetings, The $19 Billion Poker Game</i><p>Jan Koum picked a meaningful spot to sign the $19 billion deal to sell his company WhatsApp to Facebook earlier today. Koum, cofounder Brian Acton and venture …

Life’s Swell

The Maui surfer girls love each other's hair. It is awesome hair, long and bleached by the sun, and it falls over their shoulders straight, like water, or in squiggles, like seaweed, or in waves. They are forever playing with it—yanking it up into ponytails, or twisting handfuls and securing them …

Aquatic Sports

Inside The Mind (And Studio) Of Hollywood's Music Maestro

From The Holiday to Inception, Man of Steel to 12 Years a Slave, how Hans Zimmer's gorgeous studio has helped him make memorable music for some of Hollywood's most popular films.<p>These are the first words Hans Zimmer says to me when I step inside his Santa Monica, Calif., office. He's perched on a …

Man of Steel

Top 5 Longreads of the Week

The Top 5 Longreads of the Week August 30, 2013 <i>View this in your browser</i><p>Longreads Member, you'll get full text and ebook versions of our latest …

David Foster Wallace and the Nature of Fact

<i>Josh Roiland | Literary Journalism Studies | Fall 2013 | 23 minutes (5,690 words)</i><p><i>Josh Roiland is an Assistant Professor in the Department of</i> …

Literature

Overcoming a rebrand: SEO (Search Engine Opportunities)

<i>This is not a technical overview on SEO for domain changes but a way to optimise opportunities that this change can bring.</i><p>Last summer, our digital …

The Believer

My job title is Medical Actor, which means I play sick. I get paid by the hour. Medical students guess my maladies. I’m called a Standardized …

The best longform stories on the web

The New Era of SEO: Content Strategy

Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead, especially following Google's infamous Penguin update. It's a bit like going back to square one. Remember when websites were designed to deliver …

Marketing

Doesn’t Anyone Read the News?

The State of the Union address is one of the few times each year when a large percentage of Americans reliably pay attention to politics. Once upon a time, as legend has it, things were different: most Americans tuned into Walter Cronkite in the evening or picked up the morning newspaper, which …

Peyton’s Place

Poor Peyton. He’s universally recognized as the greatest regular-season quarterback to the play the game; in 2013, he broke every passing record known to man; he’s about to win his unprecedented fifth M.V.P. award; he’s playing in his third Super Bowl; he has more endorsements than God; he can host …

The Best and Worst Super Bowl Ads

The most noticeable trend in Super Bowl ads in 2014, like the past few years, was the meta-ad—the kind of spot in which someone reminds the audience that they are watching a very expensive Super Bowl ad, meant partly to draw attention to the oddness of the whole spectacle. To that end, before the …

3 Ways to Track Your Food and Feel Healthy

The things you eat affect how you feel. Tracking your diet using technology can help you know what to avoid.<p>Dr. Frank Lipman is a functional medicine …

UN’s Brahimi: Round One of Syria Peace Talks Failed

As the first round of talks between the Assad regime and opposition closed, the U.N. envoy in charge of mediating the dialogue said the negotiations …

Meet Graham Smith, SnapChat’s 16-Year-Old Nemesis

Graham Smith is searching through his texts to find the conversation he had earlier this month with Snapchat co-founder Bobby Murphy.<p>He finds it.<p>“Hi …

The Marie Antoinette Diet

A new diet created based on the former French queen’s eating habits claims you can have your cake and eat it too – but only if you also like hearty …

Philip Seymour Hoffman: An Actor First

Much hyperbole is written about actors when they die, but Philip Seymour Hoffman was a rare thing: a major Hollywood name galvanized by honing his …

Want a Super Bowl Boost for the Economy? Root for Seattle.

Why you should be cheering for the Seahawks to win—by a lot—on Sunday. How an economist views the game and the evidence from XLVII years on the …

Olivia Palermo Gets Engaged on New Year’s Eve in St. Barth’s, Just As the Gods of Reality TV Foretold

<b>Helena Christensen</b> took a whirlwind tour of Peru, her mother’s homeland, snapping photographs all over the country, and the resulting exhibition, “Visual Journal, Peru,” opened on Thursday at the Bleecker Street Arts Club in Greenwich Village. She completed the photography project as a newly named …

TSA knocks ex-screener claims

The TSA pushed back at a story published in POLITICO Magazine authored by a former TSA screener, saying the problems described are either inaccurate or no longer true.<p>In the article, the former screener said TSA workers routinely made fun of peoples’ bodies as the images from whole body imaging …

Not Using CSS Preprocessors? You Should Be.

CSS was both a wonderful innovation and a missed opportunity. Being able to separate the form and the content of a webpage massively improves the …

Apple Dictates the World’s Visual Design

Every time Apple redesigns their software, specifically iOS, the entire design industry landscape changes. Basically, everyone follows them.<p>This …

Best Web Designs of 2013

To close our “best of 2013” series we gathered the web designs our readers most talked about, and we did this huge list to show you what we and our …

Web Design Trends for 2014

The start of a new year is always an exciting time for businesses to look ahead and wonder what the coming year will bring. There are a lot of …