dptoner

35 Added | 6 Magazines | 1 Like | 9 Following | 1 Follower | @dptoner | Keep up with dptoner on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “dptoner”

Forget engagement: This holiday season, social media is all about getting people to buy

This holiday season, brace yourself for a new paradigm in social marketing — one that values sales over status updates and commerce over engagement.<p>Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same …

What I’m Reading: Dezeen’s Marcus Fairs

<i>Voted Architecture Journalist of the Year in 2004, Dezeen Magazine’s founder Marcus Fairs has an intellectual and instinctive love for objects. After</i> …

A Printer That Develops Your iPhone Pics Into Lasting Polaroids

Previously on Kickstarter and finally available for order, the Impossible Lab is an analog gadget that lets you print Polaroids from your iPhone. It’s brilliant. Here’s why.<p>There are plenty of ways to turn an iPhone picture into a Polaroid-like print, from online services like Moo to portable Wi-Fi …

The Irresistible Power of Storytelling as a Strategic Business Tool

It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial.<p>In “Puppy Love,” a perfectly …

Komli Media Launches Remarketing Platform To Take On Google, Facebook

It’s been a roller-coaster ride for Komli Media so far, the Indian digital ad network that has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partners.<p>Within few weeks of raising its biggest funding of $30 million in October last year, Komli’s CEO, …

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

Why Apple Is Losing Ground To The Samsung Brand

Samsung is gaining fast on Apple in terms of brand affection – but we seem reluctant to admit it.<p>In Interbrand’s 2013 brand index, a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. The signs are though that Samsung, which has been investing heavily in …

Facebook Isn't Actually A Good Way To Judge Potential Employees, Say Researchers

Back in 2012, we learned that Facebook stalking would tell you if a person was worth hiring. Researchers at Northern Illinois University found that they could predict job performance based on just 5-10 minute reviews of college students’ Facebook pages, based on interviews with their employers six …

eBay Hires Apple E-Commerce Exec RJ Pittman for New Chief Product Officer Role

EBay said on Thursday that it had snagged Apple e-commerce exec RJ Pittman to become the chief product officer of its core eBay Marketplaces …

Angela Ahrendts

Here's Why Apple's Passbook App Has Already Become A Major Platform For Mobile Commerce

What is Passbook? The short answer is that it's a place for large retailers and brands to connect with consumers.<p>The list of the brands with a Passbook presence is impressive enough to suggest that Apple's wallet app isn't too far from being what it set out to become: an iPhone repository for …

Mobile Commerce

Twitter and social commerce: Facebook generates 10X shares, 20X traffic, 30X customers

Twitter Hires First Commerce Chief to Start Shopping Via Tweets

<b>SAN FRANCISCO, United States —</b> Twitter Inc. hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push …

Here's Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales

• <b>Pinterest also offers an extremely attractive demographic</b>: Women are 84% of Pinterest users in the United States, and most of them are on tablets. Women control the holiday purse strings.• <b><br>Pinterest users already love sharing images of products</b>, and unlike Facebook — where photo-sharing revolves …

Pinterest

4 Startups Revolutionizing Social Commerce

Michoel is Director of Platform and Product Strategy at Big Fuel, a social media agency. He is also an adviser at Social iQ Networks and VideoGenie …

5 reasons why Facebook, Twitter, and 2,000 others haven’t cracked social commerce yet

<i>Tom Leung is a former Google executive and the current CEO of Yabbly</i><p>There are over 2,000 startups on AngelList that are categorized as “social commerce.” That’s equivalent to every Stanford MBA over the last 5 years starting a brand new social commerce company.<p>It’s an alluring cocktail, isn’t it? …

Duane Reade and Papa John’s Sales Data Show Promise for Twitter Commerce

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce. Given the up and downs that merchants …

Advertising Industry

Mobile travel is growing up fast - hotels MUST now take m-commerce seriously

We queued up for the Black Friday bargains, jumped online for the Cyber Monday mania and dug deep for Giving Tuesday.<p>As the holiday season kicks off …

Hospitality

Flipboard Moves Into Commerce With New Shopping Channel

After establishing itself as an editorial content discovery engine, Flipboard is hoping to do the same for commerce with a new shopping channel that …

Advertising

comScore: Mobile Commerce May Top $25 Billion This Year

The mobile shopping boom is here.<p>Mobile commerce sales in the United States topped $10 billion in the first half of 2013 and could pass $25 billion …

Social Commerce Is About Inspiring Shoppers, Not About Getting Customers To Immediately Click And Buy

To that end, Pinterest is creating a model for how social media is really going to drive retail. A <b>recent report</b> from <b>BI Intelligence</b> finds that the new social commerce model will be about inspiration and discovery.<p>For the report, we analyzed the most recent data on social commerce and spoke to …

eCommerce

Facebook Working on New Features for Huge Social Commerce Push

Facebook is gearing up for a huge social commerce push.<p>The developer who recently discovered that the social network is testing a "Want" button, …

Twitter Hires Commerce Chief to Add Shopping

Twitter Inc. hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short …

Facebook Commerce May Be Better Run by Twentysomethings

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging …

Advertising Industry

The 7 Species of Social Commerce

Social commerce, sometimes abbreviated as "s-ecommerce," is a term often used to describe new online retail models or marketing strategies that …

25% of E-Commerce Now Coming from Mobile Devices, Report Shows

Yahoo’s Geek Goddess

As one of Google’s highest-ranking women, Marissa Mayer became a Silicon Valley superstar, but inside the search giant her dazzle sometimes wore thin, with colleagues rebelling against her imperious style. In the wake of Mayer’s jump to run the struggling Yahoo, Bethany McLean asks whether she will …

Jay Z Has the Room

Everyone knows Shawn “Jay Z” Carter is smart, talented, and wildly successful, his Roc Nation empire continually expanding: the new sports agency, a fragrance launch this month, a luxury-goods partnership with Barneys. What’s fascinating is the way a drug dealer turned rapper turned mogul and …

Rap & Hip-Hop