David

29 Flips | 2 Magazines | 3 Likes | 3 Following | 20 Followers | @dposada | Keep up with David on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David”

Ad Age's Top 15 Campaigns Of The 21st Century: Has The Advertising Industry Become Divergent?

Advertising Age, the canon of the $500 billion advertising industry, has announced the Top Campaigns of the 21st Century. Some might think it curious that they are making this announcement when we are but 15% into the new century, but there are reasons for it.<p>First, so much change has happened in …

10 Digital Marketing Trends for 2015

It’s the season of tinsel and top 10 lists, plum pudding and predictions — the time when marketers look ahead and resolve to evolve in the year to …

Do Paid App Install Ads Pay Off?

As pretty much any smartphone user has noticed by now, mobile ads with calls to action involving app installs have gained significant traction among …

Spending on native advertising is soaring as marketers and digital media publishers realize the benefits

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile …

Digital Advertising

What is Native Advertising?

<i>This is Part 1 of a 3-part series on native advertising:</i><p><b>Part 1 – [You Are Here]</b> – What is Native Advertising?• <b><br>Part 2</b> – How to Get Started with Native …

Digital Advertising

14 fascinating stats from around the digital world

<b>Stats the way I like it.</b><p>There’s been a shift in command here at stats HQ, which has left this guy (lifts hand from keyboard briefly to point at self) …

Digital Marketing

Apple Is Planning To Turn Around iAd By Venturing Into Programmatic For The First Time

A press release published by Rubicon Project on Tuesday, which has been removed (but still accessible via a cache on Google), says the partnership means advertising across Apple's vast array of mobile apps will now be accessible to brands via Rubicon's direct order automation platform, forming a …

Digital Advertising

Programmatic Ad Spending Is Exploding, Driven By Major Investments In Video And Mobile

A <b>new report</b> from <b>BI Intelligence</b> finds that mobile and video will see the biggest growth in spending. By 2017, more money will be spent buying mobile and video ads via real-time bidding than will be spent on desktop display real-time bidding ad inventory.<p>In the report, BI Intelligence looks at all …

Advertising

7 Digital Marketing Solutions for Every Startup’s Needs

<i>Daniel Reed is the Digital Marketing Manager for Sinch. This post originally appeared on the Mention blog.</i><p>It’s tough being a startup — budgets, growth, and hustling everyday to make that change that you dream about.<p>As the Digital Marketing Manager, it’s my job to get Sinch — a cloud based …

Facebook to unveil new ad platform to track users across multiple devices

The new Atlas platform will reportedly help marketers more easily reach target audiences.<p>Facebook is on the brink of unveiling a new advertising …

'We Believe Strongly That The Agency Is The Right Place For Programmatic Technology'

<b>Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly</b> …

Packaging Programmatic Inventory With AppNexus Deal ID

AppNexus Deal ID: What is it?<p>AppNexus is a digital advertising exchange for advertisers and publishers that is being talked about in the media lately …

How To Build A Programmatic Sales Team

“<i>The Sell Sider</i><i>” is a column written by the sell side of the digital media community.</i><p><i>Today’s column is written by Brian Mikalis, senior vice</i> …

Report: Amazon Preparing to Tackle Google AdWords

Not content with simply leading the realm of ecommerce, Amazon is reportedly set to significantly expand its own online advertising business, …

IAB Europe White Paper: Introduction to Programmatic Trading

11 July 2014<p>Share<p>The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the digital …

A quick guide to following World Cup 2014 on Google, Facebook and Twitter

Like a trio of vuvuzelas, the three big internet platforms became a significant part of the World Cup's background noise in 2010. They have even more to offer this time around: Not just a multitude of ways to follow scores and other stats, but also places to go if you want to trumpet your opinions …

Social and Native Ads Are More Effective Than Email, Study Says

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.<p>…

Tendencias digitales 2014 por dposada

En esta presentación se revisan las principales tendencias de marketing digital que tendrán efecto durante el 2014

Video: Will this go faster than light?

Light speed is the ultimate speed in our universe. Why we haven’t been able to build – or even conceive of – a contraption that goes faster than …

'Flappy Bird' Creator Promises to Remove Game From App Store Tomorrow

Dong Nguyen, the developer of <i>Flappy Bird</i>, the viral hit that remains at the top of the App Store rankings, has promised on Twitter to remove the app from the App Store because the sheer amount of attention the app has drawn is something he isn't interested in dealing with.<p>Nguyen has repeatedly said …

Mobile Marketing and the Magic of Push Notifications (Infographic)

If <i>Mad Men</i> took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.<p>Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox. Now, they want those alerts in real time, …

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