Doug Phillips

83 Flips | 1 Magazine | 3 Likes | @dougphi | Keep up with Doug Phillips on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Doug Phillips”

How to Become a T-Shape Digital Marketer

What is digital marketing? This is a pretty simple question compared to questions like: How are a PR coordinator and a Link outreach coordinator …

Graphic design for print vs the web: 15 vital differences you need to know about – Learn

<i>Print and web: two sides of the same design coin.</i><p>Though print and web designers have a lot in common, there are some important variations that people …

Graphic Design

The Secrets about Email Marketing No One Tells You

Great email marketing has the best ROI in the business, most marketers know. The return on investment can be nearly <b>$40 for every $1 spent</b>, according …

Marketing

How to Use Email Segmentation to Increase Your Conversion Rate

Email segmentation is an effective marketing strategy that can increase your email open rates by 203%. According to Emarketer, “39% of email …

Don't Fear Analytics (I'll Make It Simple For You)

<b>The following is a guest post by Grigoriy Kogan.</b>Recently, I analyzed the Top 100 ecommerce sites using BuiltWith.com and found that they use, on …

How to Properly Use Visual Storytelling in Content Marketing

The rise in popularity of social media platforms such as Facebook, Pinterest, Instagram, Tumblr, YouTube, Twitter, and Vine paved way to visual …

8 Key Social Media Trends for 2015

Social Media Examiner's Social Media Marketing World shares 8 key trends for 2015. Plus: their big announcement that marketers will love.<p>The 3rd …

7 Marketing Skills You Really Need In 2015 And Beyond

Marketing Skills for Marketers of Today and the Future<p>If you’ve been a marketer for less than a decade, you probably find it downright staggering to …

25 Nonprofit Website Musts

Attractive, modern, fully functional websites are mandatory for nonprofits that want to be successful online. Each stakeholder — including donors …

10 Skills A Digital Marketing Manager Needs To Succeed

A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.It means understanding the nuances of the …

6 Social Media Monitoring Tools to Track Your Brand

Shares 12K<p>Do you monitor online conversations?<p>Are you looking for new tools to track your mentions?<p>Whether you want to observe quietly, learn about …

The mega guide to ideal image sizes for Facebook, LinkedIn and all your social media posts

<i>This post originally appeared on Buffer’s blog.</i><p>You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!<p>One last thing: How exactly should …

Why SlideShare should be part of your content marketing plan

If you’re in any way involved in content marketing, SlideShare had better be part of your strategy.<p>The presentation (and PDF) sharing platform is an …

5 Lessons Learned Switching from DSLR to Mirrorless for Travel Photography

Two months ago, after shooting for 10 years with Canon, I completely switched to Sony. It surprised some readers of my blog, as well as some fellow …

How to Get On the Front Page of Google Search Results (4 Tips)

Often in marketing, it seems that our priorities are sometimes skewed. When clients say things like “I want to be number one on Google,” we often …

10 Things Learnt From The Two Roommates Who Saved More Than $55,000 A Year

10 Reasons Your Belly Fat Isn't Going Away

A little bit of belly fat is actually good for you: it protects your stomach, intestines, and other delicate organs. But too much fat is anything but …

Tracking Your Social ROI: How to Prove the Power of Social Media

From a website to a new product, proving the value of anything relies on how you track, measure, and report on its performance. There’s no difference …

How to Build a Profitable Email List with Social Media Advertising - Copyblogger

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but …

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing -- and that isn't going to change anytime soon.<p>Are your email campaigns performing as well as they could …

Develop Relationships w Social Media Influencers | My CMS

Mar<p>How to Develop Relationships with Social Media Influencers<p><b>6 Steps to Finding, Contacting, and Building Relationships with Social Media Influencers.</b><p>…

4 ways to entice the millennial shoppers

Millennial shoppers’ wield powerful spending powers and their influence over brands opens a plethora of business opportunities.<p>With advancement of …

How To Brand Yourself As An Expert In Your Field In 10 Steps

Have you ever heard of a little business term called “pre-framing”? Basically, this is how people perceive you before really knowing you.<p>If you know …

Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow …

Basic Graphic Design Tips You Should Know

Are you thinking about building a web page? Graphic design is a great skill to learn, but when you’re just starting out it can be a little bit …