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J.P. Morgan’s Anmuth: Facebook’s Mobile Ad Revenue Only Going Up From Here

What a difference a few quarters makes.<p>After a banner second quarter, Facebook is gaining the Street’s confidence again. Why? Because the company is …

New AOL Networks CEO Bob Lord Talks About Where the Online Ad Market Is Headed

Lauren Goode/ATD AOL Networks CEO Bob Lord<p>Earlier this week, Bob Lord, the new CEO of its AOL Networks, sat down at <b>AllThingsD</b> global HQ for a chat …

Six Things You Didn't Know About Mullen's Stephen Goldblatt

Yesterday, Mullen San Francisco took Vine to a whole new level and launched the first-ever movie created through the six-second filmmaking app, for …

How Native Ads Are Challenging The Obsession With Scale In Mobile Advertising

Mobile native advertisements are at the core of mobile business models, for apps ranging from Facebook to IPO-bound Twitter and even Yahoo's suite of mobile services. Mobile-native advertisements are ad units that are somehow native to a mobile experience, like promoted tweets in user streams, or …

Digital Advertising

What the Modern Internet Means for Advertisers

The internet is undergoing a dramatic visual and structural shift. Examples of the modern internet are all around us. Stalwart media properties like …

Hearst Is Throwing a Party and Calling It a Magazine Upfront

Hearst Magazines has invited hundreds of media buyers and ad agency staff to an "upfront" event next month, according to the company, making it the …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Marketing

Epsilon's CEO of Agency Services, Zain Raj, To Depart Company

Zain Raj, head of Epsilon Agency Services, is exiting the company at the end of September.<p>Mr. Raj arrived at the data and direct-marketing behemoth …

AAF Sounds Alarm About Advertising's Tax Deductibility

The tax man comes in April for most people but some worry he may be returning this fall for the advertising industry.<p>Clark Rector, exec VP for the …

Unconscious Branding by Douglas Van Praet

Book Review: <i>Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing</i> by Douglas Van Praet.<p>“The fact of the matter is anyone can do …

14 fascinating insights from Econsultancy's 2012 reports

<b>Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.</b><p>Due to the vast amount of content …

Why online marketing is as simple as five-a-side football

<b>Smart marketers understand that organisations need to adapt for the changing nature of online marketing.</b><p>But how can they best articulate this …

Stop Listening to Your Customers

<i>What will persuade you?</i><p>Every business is interested in what influences and persuades their customers and consumers, and one of the more common strategies to eliciting this information is to simply ask them. There are various ways that this can be done: You can ask customers directly during a face …

Responsive Marketing

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty …

Facebook and Shutterstock Team Up to Make Your Ads Prettier | Inc.com

Facebook announced today that it will partner with image service Shutterstock to provide free images to businesses looking to jazz up their Facebook ads.<p>According to a Facebook announcement, in "coming weeks" users will have access to the Shuttershock library directly through the social media …

Facebook Ads

The Secret to Making People Accept Change | Inc.com

<b>Step 1: Map the political landscape.</b> Change leaders need to "map the political landscape -; the key external and internal, formal and informal stakeholders who will be affected" Auster and Ruebottom write.<p><b>Step 2: Identify the key influencers within each stakeholder group. "</b>Influencers are the key …

Participation

3 Uncomfortable Truths That Will Push Your Company Forward | Inc.com

One thing I learned early in my career as a serial entrepreneur is that "the status quo doesn't grow." If everything about your business stays the same, you aren't treading water-- you're going backwards.<p>Now that I help other people grow their businesses, I see this principle at work even more …

Leadership