Jessica

10 Added | 3 Magazines | 7 Following | @dolphin62598 | Keep up with Jessica on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jessica”

How to Photograph Fireworks

Do you want to know how to photograph fireworks? With New Year’s Eve just days away I thought I’d refresh this article in which I give 10 Fireworks …

Ultra-Wide Angle Lenses: 5 Reasons to Use Them

Getting a new lens is always exciting for a photographer. Whichever one you get, it’s likely going to open up new areas of creative possibility. For …

7 Tips for Making Your Blog a Content Marketing Magnet

Shares 5K<p>Do you have a business blog?<p>Are you happy with the marketing role your blog plays?<p>Many businesses consider blogs “a cost of doing business,” …

5 Ways to Bond with Your Blog's Audience - Copyblogger

You’re smart.<p>You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials.<p>But …

The Writer's Guide to Blog Design Bliss

Most writers know they need to build an audience online if they want to attract attention and establish a platform. The only problem is writers are …

3 Content Marketing Lessons From Big Brands

This story appears in the March 2013 issue of <i>Entrepreneur</i>. Subscribe »<p>Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story relentlessly and …

Marketing

Make Your Brand Story Meaningful

It’s not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that <i>are</i> able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and …

The Art of Storytelling in Business

“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof …

Seven Lessons Learned from Three Years of Content Creation - Copyblogger

Life and business are full of lessons if you look for them.<p>Some you learn the easy way, and some you learn the hard way.<p>A few years ago, I started …