Chris Doerfler

44 Flips | 4 Magazines | 1 Like | 11 Following | @doerfler | Startup junkie

Keep Your Promises and Other Must-Read Business Tips

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>A roundup of the best tips of the week from Entrepreneur.com.</i><p>Entrepreneurs are known for making grand statements and inspiring other people with their visions of what is possible. But it's one thing to be a visionary and another to be …

Employment

20 Team Building Mistakes to Avoid With Your Team

Team building lets you, the small business owner, sleep at night. And, as with anything in life, there are right and wrong ways to go about it. The …

How to Share Content in LinkedIn Groups Successfully

Most LinkedIn experts will say that participating in LinkedIn groups is the best way to get new business, develop joint partnerships and create and …

Crisis Leadership: Are You Always Putting Out Fires?

When I was in city management, I worked with the fire chief. A good fire chief knows how to put out fires. When the fire truck arrives at the scene …

Closing the Chasm Between Strategy and Execution

Setting strategy is elegant. It’s a clean and sophisticated process of collecting and analyzing data, generating insights, and identifying smart paths forward. Done at arm’s length in an academic fashion, tight logic is the only glue needed to hold ideas together. The output is a smooth narrative …

5 Signs It's Time to Fire Your Mentor

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I remember the evening my wife broke the bad news to me. The conversation had been spinning out of control -- I just hadn't seen it. I desperately wanted things to be different. I wanted to believe that what I was experiencing wasn't …

Mentoring

Change Is Good. Now, How to Get Employees to Buy In

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Change is key in business for remaining relevant and ahead of the curve. But, while managers love change, employees often fear it or fight it. You always can fire an employee if she doesn't get with the program, but that's not good …

Employment

As Facebook Hashtags Roll Out, What They Mean for Marketers

This story originally appeared on PR Daily<p>What do Facebook hashtags mean for marketers? The short answer: Nothing, yet. That's because they aren't rolling out to all users for a while.<p>Once they do, there will be substantial implications for marketers and brands.<p>For now, it's mostly a matter of user …

Social Media

9 New Tips for Location-Based Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using</b> …

Marketing

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If your marketing strategy doesn't have a serious social media component you should probably consider adding one. While most people in the U.S. still use traditional search engines such as Google to find what they're looking for online, …

Social Media

4 Ways to Make Your Commute Productive

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For many time-crunched entrepreneurs, the commute can be the most stressful part of the workday. Whether driving or taking public transit, commuting can often feel like lost time, but business productivity consultant, Julie Morgenstern, …

Commuting

Getting Things Done When You Have Too Much To Do - Small Business Trends

Productivity consultant David Allen – of “Getting Things Done” fame – says to be more productive and creative, you need to clear out your head.<p>Allen, …

How To See What Others Don't (In Order To Increase Your Chances of Success)

Seeing What Others Don’t is not only the title of new book by Gary Klein, it is also a mantra that can make you successful.<p>Let’s deal with the book first and then my assertion.<p>Although I have never met him, I have been a fan of Klein for years. He is a very smart guy who is a senior scientist at …

6 Ways Effective Listening Can Make You A Better Leader

When employees say they want their voices to be heard, they are really saying they want leaders who will not just hear them, but really listen to them. As employees seek more attention, feedback and support, leaders must become more mindful of individual needs in order to more effectively inspire …

The Importance Of Understanding The Demographic Profiles Of Your Target Market

You have laid all the groundwork for your product, implemented penetrative marketing strategies and even reduced your price points to rope in more …

Customers

5 Ways to Keep Your Eye On the Goal

The most successful entrepreneurs do more than set goals. They keep those goals front and center--all the time.<p>I'm goal oriented. Professionally I am happiest when I have a number to hit, a timeline to make, or a task to complete. Personally, I am at my best when I have a big trip or event in the …

The Psychology of Color and Branding (Infographic)

This story originally appeared on PR Daily<p>It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.<p>But which colors spur which emotions?<p>Perhaps most notably, it is said that red stimulates the appetite. That's why the color …

Pizza Hut

U.S. Entrepreneurship Climbs to Highest Level in More Than a Decade (Infographic)

The U.S. was founded on principles that anyone with a good idea and a willingness to work hard has a shot at success. That optimism about the potential of entrepreneurship is very much alive.<p>The percentage of U.S. adults in the nascent stages of entrepreneurship, either in the process of starting a …

Entrepreneurship

6 Ways to Track Your Competition's Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the fifth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Marketing

John Doerr still sees a future in cleantech

In 2007, Kleiner Perkins Caufield & Byers investor John Doerr gave an emotional TED Talk about the state of the planet and the need to invest in …

Overcoming the impossibility of amazing | Seth's Blog

If you set your bar at "amazing," it's awfully difficult to start.<p>Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. …

5 Of The Best Branded Viral Videos

The sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along.<p>As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach …

Social Media Marketing Tools - Updated!

Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to …

9 Leadership Traits of Successful Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Very few people know their own leadership style -- or strengths and weaknesses, for that matter. But that's a mistake.<p>From leading a company to hiring workers, you necessarily must know what you're good at and what, if anything, you need …

Leadership

Feeling Appreciated? Why It Can Make All The Difference

Sam Walton, founder of Wal-Mart, once said “Appreciate everything your associates do. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune.” Likewise, Donald Peterson, former chairman of Ford Motor Company, said …

How to Make Sure There's a Market for Your Business Idea

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've got a killer new product or a service that will have the world beating a path to your door. But is it really something people want? Or is it just something you think they want?<p>Having solid information about what your customers want …

Small Business

Why Raising Capital Is a 4-Step Process

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs care most about turning their vision into a real business, but often lack sufficient capital. Yet going hat-in-hand to investors asking for money could lead a startup CEO to lose control of their company. Sell a big stake in …

Venture Capital

3 Reasons Most Presentations Fail

Make your sales presentations more compelling and interesting.<p>When sales presentations and pitches fail, it's almost always because the presenter made one of these three basic (and fortunately correctable) mistakes, according to Dean Schantz, CEO of DNA Field Branding:<p><b>1. Presenting Too Much</b> …

Being Healthier Is Way Easier Than You Think

Some entrepreneurs need to overhaul their lifestyle, but everyone can benefit from small tweaks to their routine.<p>When we posted a new trick for shoehorning healthy habits into your schedule, LinkedIn lit up with several comments from business owners going to heroic lengths to stay fit.<p>Scheduling …

Athletic Apparel