Matt Dodds

19 Flips | 2 Magazines | 1 Like | 2 Followers | @dodgerdude | Before forming Brandthropology, Inc. Matthew served as a global advertising executive in New York and throughout Asia. His thoughts on global brand management were developed while serving in postings in New York, Korea, Japan, China and Singapore, where he worked for global advertising firms FCB, D'Arcy Masius Benton & Bowles, BBDO, and McCann Erickson. Along the way, he helped define and implement marketing strategies for many of the world's most sophisticated multinational marketers, including P&G, Unilever, Gatorade, Exxon, Mars, General Motors, United Distillers, Visa, MasterCard, Goodyear, Philips, McDonald's and Amazon.com. Among his accomplishments are two Golden Effie Awards, the advertising industry's highest award for effectiveness in advertising. He earned these for his efforts in introducing the Visa Gold Card and Crest for Kids brands. Matt also earned the highest award given by P&G's multinational agency rating system for work he created on behalf of the Always (Whisper) brand in Korea: P&G's "World Class Copy" award. While posted in Japan, he became the youngest member of the Board of Directors at McCann Erickson Tokyo, the second largest agency office in the McCann network. His major clients included General Motors, Goodyear and Exxon. Matt has conducted primary multi-national research on the subject of consumer behavior, including a 26 market study "From Fish-pail to Retail to e-tail". His insights and experiences have made him a sought-after commentator on branding's impact on consumers in developing countries. You can review his commentary in media outlets such as The Wall Street Journal, CNBC & The South China Morning Post.

Jak Without The C.

This Is the Williamsburg of Your City: A Map of Hip America

What is your city's Williamsburg? What's its hippest—or formerly hippest—or sometimes just youngest—neighborhood, the one with the art galleries and …

A Brilliant, Fast-Paced Ad Celebrates Cultural Icons From The Past 500 Years

<b>To advertise</b> for <i>The Sunday Times</i>, the filmmakers from US and agency Grey London have come up with a spot that celebrates the icons that have shaped …

Brandthropology

Brandthropology, Burlington, VT. 558 likes. We create highly evolved marketing systems for clients who are interested in embracing change. We are …

Brandthropology Partners with City Market to Launch New Website

November 22, 2013<p>We love City Market. It's one of the iconic brands that make Burlington the place we know and love. A while back, they retained us …

Monopoly "Walking Dead" Edition

Joining a long list of thematic editions of the iconic board game Monopoly, Hasbro presents the<p>Joining a long list of thematic editions of the iconic board game Monopoly, Hasbro presents the Monopoly “Walking Dead” edition. Based around the popular TV show on AMC and comic by Robet Kirkman, each …

certifies in Adwords

October 11, 2013<p>Brandthropology is now a Google Adwords certified partner. Google Partnerships recognize companies that excel with Google’s products …

Russian Subways Now Accept Squats for Payment

If you live in Moscow, your morning commute can now include a brief fitness session.<p>To promote the upcoming 2014 Sochi Winter Olympics, subway …

Seven Days | Vermont's Independent Voice

FairPoint expands coverage in Royalton

News Release — Fairpoint Communications<br>Nov. 12, 2013<p>Media Contact:<br>Sabina Haskell<br>802.658.7351 <br>[email protected]<p>SOUTH BURLINGTON, Vt. (Nov. 12, 2013) – …

Cooperative effort brings Sovernet fiber to Vermont libraries

News Release — Sovernet<br>Nov. 12, 2013<p>Contact:<br>Peter Stolley<br>VP Sales and Marketing<br>v 802.460.9104<br>f 802.460.8104<br>e [email protected]<br>w sovernet.com<p>BELLOWS …

Code for BTV Hacks the Stacks at Fletcher Free Library

It’s been a busy month for “hacking” stuff in the Burlington area. First there was HackVT, then StoryhackVT and, most recently, the first Hack the …

Vermont Tech Jam 2017

The winners of the 6th annual Tech Jam awards were announced during a Friday afternoon awards reception at this year’s Jam. Each year, the Vermont …

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