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Building Your Cross-Functional Customer Experience Team

This post examines several considerations as you develop your cross-functional customer experience team.

Hospitality News

A new report by SiteMinder has found that Google, TripAdvisor and hotel websites are considered by hoteliers to be the three most equally-effective …

Customer Experience 101 – The Five Must Haves for Successful Transformation

The phone rings. The call comes from the CEO. He has been reading again - this time it is the Time magazine article “Could 2013 be the year that …

Marketing Automation | IBM

Finding the Best CRM in 4 Simple Steps

We all want to look after our customers and give them everything that they need, because we know that it is a lot easier to lose a customer than to …