CMO Daily

Most recent stories in CMO Daily

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  dnongbri

  

  20 hours ago

  Industry Vet Rob Wheeler Launches ATM, Spotlighting 'The Business Of Advertising'

  Adweek - Mark Stenberg

  Rob Wheeler, until recently the chief marketing officer of GroupM, launched a new media venture on Tuesday called At The Moment (ATM). The …

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  dnongbri

  

  20 hours ago

  Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

  marketingdive.com - Chris Kelly

  As economic uncertainty persists and undermines consumer confidence, major restaurant brands — including quick service, fast casual and beyond — have …

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  dnongbri

  

  15 hours ago

  This is what Google will look like when AI is everywhere

  Business Insider - By Hugh Langley

  We're finally getting a good glimpse of what Google looks like when it's fully transformed by AI. Last year's I/O brought an onslaught of AI announcements and a sense that the search giant was trying to prove it still had the juice to lead this race, with a lot of disparate products and demos. This …

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  dnongbri

  

  21 hours ago

  IAB Updates Terms for Digital Advertising Agreements: See the Changes

  Adweek - Saleah Blancaflor

  The Interactive Advertising Bureau (IAB) has officially released its updated General Terms for Digital Advertising Agreements—and the organization is …

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  dnongbri

  

  17 hours ago

  Meta quietly provides new transparency on retail media costs

  Ad Age - Jack Neff

  Meta provides new transparency on retail media costs Some marketers have been discovering how much retailers mark up Meta inventory, and stricter …

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  dnongbri

  

  15 hours ago

  Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools

  Adweek - Kendra Barnett

  Google is expanding access to its AI Mode feature on Search, and introducing more sophisticated AI capabilities into the platform. Google says that …