CMO Daily

By dnongbri | News, trends and topics for the connected marketing leader.

Venmo is testing its own physical debit card

Plastic is so hot right now.<p>Venmo has been testing its own version of a physical debit card that would allow people who use its app to make purchases in brick-and-mortar stores using money stored in their Venmo account, according to multiple sources.<p>The Venmo feeds of some employees seem to confirm …

Banking

YouTube is launching a new format that will let you shoot VR footage in 2-D

You can view it on an ordinary screen or in a VR headset.<p>YouTube is releasing a new video format called VR180 so creators can have an easier time creating video for virtual reality. It’s part of YouTube’s ongoing bid to make itself the leading depository for VR footage.<p>VR footage is typically …

Virtual Reality

Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith

CANNES, France—There aren’t too many brands that would allow a designer to flip its logo upside down, but Adidas Originals believes in giving its …

Fashion

The Economics of Emotion in Marketing

Studies tell us that people tend to rely more on emotions and less on logic when it comes to making purchase decisions.<p><i>“Your intellect may be confused, but your emotions will never lie to you”</i><p><i>-Roger Ebert, American film critic and historian</i><p>According to research carried out by the University of …

Marketing

Cannes’ Titanium Lions Go to 4 Marketing Campaigns That Empower and Embolden

CANNES, France—A new national identity for those with no nation. A bold way to ramp up voter turnout. A young woman who kicks social norms in the …

Advertising

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

<b>Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks</b> …

Get a look at the history of Marvel’s Cinematic Universe with new museum exhibit

It’s pretty extraordinary<p>RODNEY FUENTEBELLA Splash panel with Spider-Man / Keyframe for Captain America: Civil War 2016<br>© 2017 MARVEL<p>RYAN MEINERDING Playing card no.2 / Concept art for Captain America: The First Avenger 2011 <br>© 2017 MARVEL<p>RYAN MEINERDING First chest plate / Concept art for Iron Man …

Comics

Meet Framer, The Prototyping Tool Used By Google, Facebook, And Uber

The tool, built by two Facebook alums, is now used across the industry–and a new version is simple enough for any designer to use.<p>When product designers Koen Bok and Jorn van Dijk were working at Facebook in 2013, they often found themselves pitching new app ideas with traditional presentation …

Digital Design

60% Of CMOs Value Brand Experience For Creating Ongoing Relationships

Results of a recent survey revaled that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your …

Customer Experience

Amazon vs. Costco: Which One Is Cheaper?

The winner might surprise you.<p>What do you do when you run out of household items and you’re in a pinch? Head to Amazon to get your products so fast …

Amazon

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.<p>Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products -- a new innovation or new way replacing the old way, assuming there is an old way. Here is …

Marketing

Why Does Hulu Drive More Cord-Cutting Than Netflix Or Amazon Prime?

When people think of subscription streaming video services, Hulu is usually part of the discussion but is often treated as secondary to Netflix or …

Televisions

How Chatbots Improve Customer Experience In Every Industry: An Infograph

Shutterstock<p>A bot can refer to any kind of robot. In this infographic I’m referring to a chatbot — a machine that can have a conversation with a human via voice or text. In fact many of us are already having conversations with bots via Siri or Alexa. We request one thing, and the virtual assistant …

Customer Service

4 Emerging Trends Defining Social Media Advertising Today

Social advertising has grown exponentially in the past decade. This massive and constant growth causes significant operational inefficiencies, missed …

Advertising Industry

Martin Sorrell: People feel 'ripped off' by the Cannes Lions, the ad conference where a chicken sandwich costs €32

CANNES, France — The Cannes Lions Festival is advertising's glittering moment in the sun, the industry's equivalent of the Oscars. It is often said that the importance of the Lion trophies is that they are the only awards people outside the business have heard of.<p>It's the biggest moment of the year …

Advertising

Google Search Is Doing Irreparable Harm To Muslims

A Dallas imam and his organization are taking on the world’s largest search engine to stop it from spreading hate.<p>Google asks its employees to “Do the right thing.” At least, that’s what its revised 2015 motto states in an upgrade from the original company maxim, “Don’t be evil.”<p>But when a user …

Racism

“Wonder Woman” is on track to beat “Iron Man,” which launched the whole Marvel film universe

In 2008, three years after Marvel reacquired the film rights to genius-billionaire-playboy-turned-superhero Tony Stark, Marvel Studios premiered <i>Iron Man</i>—its first self-financed film. But not even Marvel could have known at the time what it would become.<p><i>Iron Man</i> went on to gross $585 million …

Superheroes

‘Madison Avenue romance’ around creativity holds ad industry back, according to R/GA and Facebook

Sentimentality towards creativity is hindering the advertising industry's progress, according to R/GA’s global chief creative officer Nick …

Advertising

How Nike Made ‘Unlimited Stadium,’ the World’s Coolest Running Track

CANNES, France—Want to see a stunning multiple Cannes Lion-winning piece that took 80,000 total man hours to make? Look no further than BBH …

Advertising Industry

‘Alexa, order me a cocktail’: Diageo and Dentsu Aegis test voice activation in the connected bar

Connected devices, the internet of things and voice activation: all innovations the modern marketer usually confines to the bounds of the home. But …

Automation

Prepare For Gen Z Mom, The Ultra Millennial

Millennial moms, with their natural digital savvy and often progressive views of family, forced a major change in marketing. But you ain’t seen …

Millennials

Like The Best Tech Companies, Publicis Launches A Great Strategic Pivot

People like to discuss “strategic pivots” in tech companies. The term refers to changing a company’d strategy dramatically in reaction to market shifts. Like when Apple pivoted in 2000 from being the Mac company to its focus on mobile – leading to the iPod, iPhone, etc. But <i>everyone</i> needs to know …

Cannes Lions

How To Turn Off Snapchat’s Stalkerish Snap Map Feature

Snapchat has always known exactly where you are. What, you thought everyone saw that “Greetings from the Brooklyn Bridge” filter? Until recently, …

With the advent of AI and voice activated technology, marketers still struggling to create content that performs

With 50% of all consumers expecting to use AI and voice-activated technology in the coming years, B2B and B2C marketers must be preparing to adopt …

Digital Marketing

Stores, Stuck In Shame Spiral, Still Overlook In-Store Digital

While Amazon’s plan to snap up Whole Foods Market is just the latest proof that there’s plenty of power in brick-and-mortar stores, a new study from …

Advertising Industry

Why Everything Brands Say About Gen Z Is Wrong

Marketers need to look closer at the differences between this generation and millennials to find insights with significant meaning.<p>As the millennial marketing craze reaches saturation, a new obsession is making the rounds among brand marketers: Gen Z. Roughly defined as anyone currently 12 to 20 …

Millennials

How Jeff Bezos Is Going To Revolutionize Ecommerce In America

Whenever the tech industry talks about unicorns, they tend to leave out the major players that have made indelible impressions on the industry. Granted, a lot of companies like Apple or Facebook don’t necessarily fit the definition, but that begs the question: What defines unexpected disruption and …

Jeff Bezos

Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa

New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial …

Amazon Alexa

Van Gogh Bnb Takes the Creative Effectiveness Grand Prix at Cannes

CANNES, France–Impact was key in selecting the campaign that would take home the Grand Prix in Creative Effectiveness at Cannes this year. “Van Gogh …

Advertising