CMO Daily

By dnongbri | News, trends and topics for the connected marketing leader.

In First-Ever TV Ad, Patagonia Targets Trump Administration

With just days to go before the federal government decides the fate of 21 national monuments, Patagonia is running its first-ever TV ad, spending …

Ryan Zinke

Will blockchain upend digital advertising as we know it?

Even as digital advertising reaches parity with TV in terms of media spend, the space is having a decidedly rough go of it in 2017. Some of the most …

The State Of Trust Between Marketers And Consumers

Advertisers have faced many challenges in getting their ads across to millennial audiences who are a great deal less trusting than previous generations. Their trust levels are very low in regard to brands and organizations. Recently, Kent Grayson, a professor at Northwestern University performed a …

Baidu’s ambitious plan for ‘everyone on this planet’ to use its conversational AI DuerOS

Last month was huge for Baidu. On the same day it opened its conversational AI platform DuerOS to businesses and third parties at its first-ever artificial intelligence developer conference, the Chinese search giant announced it had acquired Kitt.ai, a creator of bots for chat apps like Facebook …

Artificial Intelligence

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …

Advertising

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising

This year’s upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based …

Advertising

Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

Charlize Theron stomps around Berlin in stylish garb and giant sunglasses, fights anyone with anything she can—a heel, a fridge door—shoots guns, …

Atomic Blonde

Startups Are the New Canary in the Coal Mine for Big Brands and Marketers

In the late 1800s, John Scott Haldane dedicated himself to improving the safety of coal miners by studying the effect of gases on human physiology. …

Advertising Industry

How Data And Analytics Are Changing The Face Of Modern Marketing

Recently, I posted an interview conducted with Wes Nichols, the former CEO of MarketShare, on the ways in which data and analytics are impacting organizations (see here for the article and video). Below, I share Nichols’ interesting perspective on how these changes will impact the future of …

How Gatorade Invented New Products by Revisiting Old Ones

When it comes to innovation, businesses have a strong bias for the new. The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong …

Harvard Business Review

Big Data, Data Mining and Machine Learning: Deriving Value for Business

<i>“Hiding within those mounds of data is knowledge that could change… the world.” – Atul Butte</i>We are currently living in a post-modern world, an age …

Big Data

Hackers just sent us practically all of HBO's social media passwords

The leaks just keep coming.<p>The hackers responsible for the massive breach of HBO haven't let up, and reached out to <i>Mashable</i> to share their latest exploits. And while the latest data dump doesn't include any <i>Game of Thrones</i> spoilers, it definitely contains some information that the network wouldn't …

Game of Thrones

Atari Claims Nestlé Ripped Off Classic Video Game For Kit Kat Commercial

A 2016 ad for Nestlé’s Kit Kat bars includes a video game that looks an awful lot like <i>Breakout</i>, the classic Atari video game co-created by Apple’s …

KitKat

It's A Total Eclipse of the Brands

Brands will not be eclipsed.<p>The rarity of the total solar eclipse sweeping across the central United States means total marketing saturation on …

Total Eclipse

Why work that sells stuff – not just worthy creative – should be called ‘good’ advertising

Why is there so much ‘good’ advertising around? By that I mean, ads that want us to donate money, organs, help of some sort.<p>Ads that want us to …

Advertising

The United Nations Is Using Facebook Live Filters to Spread a Powerful Humanitarian Message

Face-swapping filters and lenses have long been popular as silly, fun graphics used on social media, but the humanitarian arm of the United Nations …

Advertising

Millions of people are watching Steven Lim, star of the BuzzFeed show 'Worth It,' eat his way across the globe

Steven Lim acknowledges two major worries in his job: Trying to avoid putting on an extra 20 pounds or so, and trying not to become a total restaurant snob.<p>"This is going to ruin me," he said.<p>This, in this case, is "Worth It," a BuzzFeed original series Lim helped create and stars in. "Worth It," …

Buzzfeed

Applebee’s rebrand has failed to attract younger, richer customers

American food chain Applebee’s is closing about 130 restaurants out of about 2,000 in the US by next year.

Millennials

The Entire History of Fire Erupts Into Your Backyard in This Bizarre and Epic Ode to Grilling

Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German …

Advertising Industry

Google rolls out video previews for quick searches

Google has rolled out six second video previews on Google search which will see videos brought up in search results auto-play in silent.<p>In a blog …

Google

Facebook set to expand inventory with augmented reality glasses

Facebook is expected to expand its inventory by designing an augmented reality (AR) glasses that could display digital objects in the physical world, …

Augmented Reality

How Corporate Distrust Is Reshaping Advertising

A stranger approaches you and tries to sell you a new watch. How much do you trust this person?<p>For millions of Americans, advertisers and …

Marketing

Sprout Social Just Brought Its Bot Builder Tool to Facebook Messenger

Sprout Social introduced Bot Builder for Twitter in June, enabling developers to easily create, preview and deploy chat bots. Starting on Aug. 22, …

Facebook Messenger

Tackling location data roadblocks

Location data provides marketers with ample opportunities to target consumers more effectively. But according to Forrester’s latest findings, 34% of …

Analytics

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017

Marketers are not preparing for a world where mobile, voice and local search, as well as the reliance on intelligent agents like chatbots, change …

Internet of Things

7-Up gets Experiential with their Newest Brand Activation

August 4, 2017<p>0<p>7UP vs the Heat: Experiential, Social Campaign Tackles LATAM Scorching Summer By using custom algorithms designed by social and …

Marketing

Google, Like Facebook, Unfurls Subscription Tool for Publishers

Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an …

Digital Media

Why Harley-Davidson doesn't 'buy into the concept of millennials' - Digiday

For years, brands have obsessed over reaching millennials, a cohort that makes up around 80 million Americans, according to U.S. census data. Brands …

Millennials

Here Come The Holograms

In virtual reality, the more realistic the digital world, the greater the demand for fidelity. The greater demand for fidelity, the greater the demand for bandwidth. Nothing is more demanding than cinematic realism. We expect photo real worlds to have absolutely perfect fidelity. This is why …