Advertising Industry Marriott Is Starting to Look a Lot Like a Media CompanyAdweek - Josh Sternberg A feature-length piece about the history of Venice’s oldest Jewish ghetto (dating back to 1516) with a dollop of suggestions for modern visitors. A …
Toronto Raptors Toronto Raptors Introduce Branded HijabsThe New York Times - Mariel PadillaThe Toronto Raptors have introduced a new line of team-branded hijabs in an effort to be more inclusive to fans of all cultures. The team partnered with Nike to design the hijabs — head coverings worn
Advertising Industry Why Weather Data Is the Hottest New Commodity for Brands and BusinessesAdweek - Patrick Kulp As tropical storm Dorian bore down on Puerto Rico last month, its whirling winds threatening to reach hurricane force, a team of Walmart employees …
Branding San Francisco condemns 'illegal' Twitter stencil ad campaignthedrum.com - John McCarthy Twitter’s latest guerilla advertising has wrought condemnation from San Francisco city hall with one official warning the social media company “our …
American Express American Express Gets Visual on Instagram to Help Eliminate Marine Plastic PollutionAdweek - David Cohen American Express kicked off several initiatives aimed at eliminating marine plastic pollution, including #BackOurOceans, a social media-driven call …
Women's News Corporate feminism: How brands hopped on the fempowerment bandwagonDigiday - Ilana Kaplan Inside the walls of women’s social-networking club The Wing Soho is an Instagram fantasy with luxe beauty products, lush plants and millennial pink …
Advertising Industry Will the Trump Administration Render Access to Free Weather Data a Thing of the Past?Adweek - Patrick Kulp After President Donald Trump insisted on Sept. 1 that, contrary to National Weather Service (NWS) forecasts, Hurricane Dorian would hit Alabama …
Advertising Industry Infographic: Retail Spending Over Time by Vertical and RegionAdweek - Sammy Nickalls As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of …
Logos Consumers aren't finding minimalist logos likable or authenticBusiness Insider - Ivan De LuceIt turns out the on-trend logos are, the research says, getting it wrong. We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But
Maker's Mark Maker's Mark's New Bourbon Is Just the Right Amount of Weirdgearpatrol.com - Will Price The newest addition to the Maker’s Mark bourbon family is for diehards. Offered at cask strength (108 proof), Maker’s Mark RC6 is the brand’s staple …
Marketing Long live the chief marketing officerthedrum.com - Michael Karg The word on the street is that the days of the chief marketing officer (CMO) are numbered. Tenure of CMOs is the shortest in the C-suite and …
Advertising Industry Ilana Glazer Is Not a Fan of Running, and That’s Perfectly OK in New Nike CampaignAdweek - Mitch Reames Nike was founded as a sneaker company by runners, for runners. A young runner-turned-business student named Phil Knight had an idea for a new way to …
Advertising Industry Marketing Tech and Data Science Are Essential Building Blocks of Digital TransformationAdweek - Greg Boone This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical …
Freelancing ‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelanceDigiday - Kristina Monllos For Yulia Larichev, the path to freelancing began with harassment. After an incident in her boss’s office — she asked to attend a commercial shoot; …
Advertising Industry Advertisers Will Spend a Lot More on Amazon in 2020, Forrester PredictsAdweek - Lisa Lacy Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow …
Advertising Industry Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably NotAdweek - Robert Klara Last September, in the wake of news that the now-defunct Cambridge Analytica had harvested the personal data of millions of Facebook members without …
Advertising Industry Giant Spoon debuts first spot for Yeti as it surfs into new lead agency roleAd Age - Lindsay Rittenhouse. Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won …
Branding DTC darling Glossier makes first foray into TV advertisingthedrum.com - Katie Deighton Makeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first …
Advertising Industry #Canceled: How cancel culture is affecting brandsDigiday - Shareen Pathak Outside an Equinox club on West 92nd Street in Manhattan, members heading over to work out on a weekend in August had to step over a bunch of words …
Instagram What Instagram and Facebook’s Algorithm Changes Might Mean for MarketersAdweek - Yesim Saydan Recently, Instagram announced it is hiding like counts in six more countries following its initial test in Canada, which created a panic worldwide. …
Business Underwear Ads Lose the Macho: How Marketing Has Embraced Real MenThe New York Times - Tiffany HsuAre you a man who plays dress-up with your daughter? Do you enjoy bowling, and are you terrible at it? Do you have hopes and dreams and insecurities and flaws and a belly that looks more like baked alaska
Marketing Underwear ads lose the macho as marketing embraces real menabs-cbn.com - Tiffany Hsu, The New York Times Are you a man who plays dress-up with your daughter? Do you enjoy bowling, and are you terrible at it? Do you have hopes and dreams and insecurities …
FlipboardIcon version of the Flipboard logoBlackBerry Meet The Man Behind The Names: Swiffer, Blackberry, Dasanimediapost.com - CNN.com David Placek’s Lexicon Branding has been hired for the past three decades by companies like Intel, Apple, Procter & Gamble and Coca-Cola, to help …
Play buttonBranding Grab encourages riders & drivers to spread positivity in 'Capturing One Million Smile' campaignthedrum.com - Taruka Srivastav Grab has started a campaign 'Capturing One Million Smile' to encourage riders and others to participate by posting their smiling photos on Instagram …
Stereotypes Dear advertisers, it's time to say goodbye to stereotypesthedrum.com - Guido Fambach The media industry is evolving at a rapid pace. New technologies are changing the way that brands, agencies and content owners interact with their …
Eyewear New eyewear campaign features ‘unconventional’ models: ‘We are all imperfect’ABC News - Zoe Moore Designer eyewear brand Etnia Barcelona just launched a campaign that we can all get behind. The campaign, titled “I’MPERFECT,” challenges stereotypes …
FlipboardIcon version of the Flipboard logoDoritos Doritos: Another Level | Creative Works | The Drumthedrum.com Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos …
Advertising Harry's is staffing up for a new internal DTC brandBusiness Insider - Lauren JohnsonHarry's set off the wave of direct-to-consumer brands competing against consumer-packaged-goods giants like Unilever and Procter & Gamble. Now it's staffing up to shake up another industry. The shaving
Pizza 'Easiest, fastest, tastiest': inside Pizza Hut's brand strategy to topple Domino'sthedrum.com - Imogen Watson “Our brand strategy in one line? We want to be the easiest, the fastest and the tastiest pizza brand,” explains Stephan Croix, chief sales and brand …
