dnongbriPlay buttonOsaka Japanese grannies release rap video to welcome G20The Telegraph - By Danielle DemetriouIt’s perhaps not quite the welcome leaders of the world’s most powerful nations are expecting. Just days before the Group of 20 summit opens in the Japanese city of Osaka, a group of so-called “granny
dnongbriAustin, TX Keep Your Brand Weird: How Austin Inspires AdvocatesEntrepreneur - Tiffany DelmoreAustin might be the Steve Urkel of cities. Once assumed to be a bit player, the town’s bigger-than-life personality has turned it into the star of the show -- not to mention Texas. At the core of Austin’s
dnongbriNews Corp News Corp tabloid offers journalists clicks, page views and subscriptions bonusesthedrum.com - John Glenday A News Corp-owned tabloid is looking to incentivise journalists by paying cash bonuses in return for reader clicks, subscriptions and page views in …
dnongbriMoon The wild, improbable history of the phrase ‘If we can put a man on the Moon . . .’Fast Company - Charles FishmanHow going to the Moon became the all-purpose yardstick not for accomplishment but for failure on Earth. This is the 24th in an exclusive series of 50 articles, one published each day until July 20, exploring
dnongbriBaby Boomers Baby boomers and retail: the need to re-engage the forgotten generationthedrum.com - Harriet Miles Over the last few years, advertisers have rushed to woo millennial consumers, leaving their older counterparts feeling overlooked or alienated. …
dnongbriGender Gender pronouns in the workplace are not a passing trendQuartz - Lila MacLellanAt the end of May, TIAA, the financial services and investing giant, rolled out new gender-identity awareness guidelines for its client-facing consultants. The guidance included: “Never assume someone’s
dnongbriSnapchat Snapchat wants to transform its brand by changing the way we consume artAxios - Sara Fischer For the second year in a row, Snapchat has chosen to showcase its innovation at the Cannes Lions International Festival of Creativity through an art …
dnongbriTechnology Google’s new curriculum teaches kids how to detect disinformationEngadget - Nicole LeeWhen Google launched its "Be Internet Awesome" curriculum for educators a couple of years ago, it focused its efforts on teaching children about online safety. This year, however, the company is adding
dnongbriAlexander Nix Carole Cadwalladr: the ad industry is ignoring Cambridge Analytica falloutthedrum.com - Rebecca Stewart Prominent UK journalist Carole Cadwalladr, who led the reporting on Facebook’s Cambridge Analytica data scandal in 2018, has cautioned the …
dnongbriMarketing 7 Brands Killing It With Humor on TwitterEntrepreneur - Deep PatelIt's remarkable how brands connect with people when they stop taking themselves so seriously. Everyone loves it when brands mix it up on Twitter. For some brands, Twitter is the perfect place to let your
dnongbriCannes Lions The brand purpose hypocrisy at Cannes Lionsthedrum.com - Samuel Scott Some things you can see from only 1,700 miles away – like how the ad executives gathered at Cannes Lions last week talked a lot about brand purpose …
dnongbriChicago Cubs The Chicago Cubs and Snapchat Teamed Up on Some AR Stranger ThingsAdweek - By David Cohen Wrigley Field in Chicago is home to Major League Baseball’s Chicago Cubs, but on Monday, it will also be home to some, well, Stranger Things. The …
dnongbriAmazon Web Services What Happens After Amazon’s Domination Is Complete? Its Bookstore Offers CluesThe New York Times - By DAVID STREITFELDSPERRYVILLE, Va. — “The Sanford Guide to Antimicrobial Therapy” is a medical handbook that recommends the right amount of the right drug for treating ailments from bacterial pneumonia to infected wounds.
dnongbriBranding Tik Tok’s daily active users in China top 250 millionthedrum.com - Danielle Long Tik Tok’s daily active users have exceeded 250 million as short video viewing continues to explode in China. Figures from China Internet Watch …
dnongbriWalmart Walmart uses AI camera tech to track checkout theft at 1,000 storesEngadget - Jon FingasIt might help cut losses, but it raises privacy questions. Walmart's early use of AI at its stores isn't just for the sake of convenience. The retailer has confirmed to Business Insider that it's using
dnongbriAdvertising Industry Millennials listen to more audio than any other generation, new study findsAd Age - Ethan Jakob Craft. Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than …
dnongbriAndrew Wakefield Solving health misinformation with publishers and platformsthedrum.com - Chris Sutcliffe The rise of new technology has meant that the pace of change is often quicker than the public’s ability to accept those changes. Perhaps the most …
dnongbriBranding Energizer gives mascot a makeover in first rebrand since 2008thedrum.com - Shawn Lim Battery brand Energizer has launched its first rebranding exercise since 2008 to ensure its products are top-of-mind for consumers. At the rebranding …
dnongbriAdvertising Industry Sprite shelves ‘Obey Your Thirst' after 25 years as it updates its hip-hop marketingAd Age - E.J. Schultz. Sprite—which has been putting rappers in its ads since Kurtis Blow starred in the 1980s—is making the most significant change to its hip-hop …
dnongbriAdvertising Industry At Cannes Lions, Verizon CMO Discusses Efforts to Foster InclusivityAdweek - By Minda Smiley It’s fair to say that much of the recent focus on diversity and inclusion has largely focused on the former. While companies like Diageo and HP have …
dnongbriAdvertising Industry YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencersAd Age - Garett Sloane. YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new …
dnongbriShopify Inside Shopify’s efforts to become the operational Amazon of DTC | Modern Retailmodernretail.co - By Hilary Milnes Shopify is taking a page out of Amazon’s playbook as it looks to become the all-encompassing platform engineering the growth of direct-to-consumer …
dnongbriCannes Lions U.S. Agencies Nowhere to Be Found in Top Creative Data and Strategy Winners at CannesAdweek - By Doug Zanger CANNES, France—The Cannes Lions showed their global bona fides in two specific categories. In Creative Strategy and Creative Data, the Grand Prix …
dnongbriKellogg Inside Kellogg’s social-driven strategy to launch new productsDigiday - Seb Joseph Product launches are high-risk for any CPG business, but particularly on social media where months of research and development can be wasted by the …
dnongbriDenny's Dad and his babbling son land Denny's ad and it's just as hilarious as first viral videoUSA TODAY - Sonja HallerWe couldn't get enough of the Tennessee dad and his gibberish-talking baby whose conversation while watching TV went viral this month. Denny's knew that, and cast the funny duo in a commercial. Comedian
dnongbriAdvertising Industry ‘My personal favorite was when Flo Rida played for AOL’: Inside Advertising’s Favorite Live PerformersDigiday - Ilana Kaplan In the ad world, some of the biggest entertainers bring a sheen of cool to the many tedious conferences that happen year-round. “My personal favorite …
dnongbriAdvertising Industry Why podcasts grew into a top source of intellectual property for Universal Content ProductionsDigiday - Max Willens Podcasting’s biggest booster in film and TV wants to get even cozier with the medium. Universal Content Productions, the NBCUniversal-owned production …
dnongbriYouTube Kids YouTube is considering moving all videos for children to its separate YouTube Kids appAd Age YouTube is considering more changes to how content for kids shows up on the world’s largest video site as criticism mounts that it’s unsafe for …
dnongbriUnilever Unilever CEO Alan Jope laments the 'woke-washing' ads 'polluting' brand purposethedrum.com - Imogen Watson Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose …
