CMO Daily

Most recent stories in CMO Daily

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  dnongbri

  

  14 hours ago

  Snap, H&M Team Up on AR Try On-Powered Digital Collection

  Adweek - David Cohen

  The lenses were co-designed by the retailer and the Institute of Digital Fashion. Snap Inc teamed up with fashion retailer H&M on a digital collection …

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  dnongbri

  

  20 hours ago

  What the viral ‘Cocaine Bear’ trailer teaches marketers about the power of absurdity

  thedrum.com - Kendra Clark

  PR pros and marketing experts weigh in on the cultural cachet of a coked-up bear on a killing spree. The trailer for the forthcoming comedy-thriller …

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  dnongbri

  

  1 day ago

  5 basic principles for getting better results from AR marketing

  thedrum.com - David Mather

  Before investing in augmented reality (AR), brands must consider some basic principles – and no, QR codes are no longer enough. Zappar's Dave Mather …

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  dnongbri

  

  22 hours ago

  Why we need to regulate digital identity in the metaverse

  World Economic Forum - Marcus Bonner

  Experts believe that the metaverse will come to represent the next major computing platform, transforming consumer experience and business models …

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  dnongbri

  

  1 day ago

  While big retailers levy return fees, smaller brands fear alienating customers

  modernretail.co - Julia Waldow

  Making a return at a major retailer this holiday season may result in a hefty fee. But for smaller players, the strategy is more complicated. For …

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  dnongbri

  

  2 days ago

  Reed Hastings Just Dropped a Big Hint About Netflix's Ad Biz

  The Motley Fool - Jeremy Bowman

  After years of resisting the idea of advertising, Netflix (NFLX 1.09%) has done an about-face on the strategy. Its ad-based tier, priced at …