CMO Daily

By dnongbri

News, trends and topics for the connected marketing leader.

Social Media
Chinese university requires students to gain WeChat followers in order to pass
thedrum.com - Charlotte McEleny
A Chinese university has had to defend itself for including a module that requires students to gain followers on social media in order to pass. The …
McDonald's
McDonald’s roasts coffee snobs with satire ad
thedrum.com - John Glenday
McDonald’s has continued its back to basics coffee campaign with another satirical dig at connoisseurs of caffeine, contrasting the over the top …
Long-form Journalism
How the tragic death of Do Not Track ruined the web for everyone
Fast Company - Glenn Fleishman
A decade ago, a simple browser setting promised to make it easy to protect your online privacy from nosy advertisers. Too bad it never came anywhere near to living up to its promise. A decade ago–long
Advertising Industry
Instagram’s Long-Awaited Checkout Feature Is Finally Here
Adweek - By Ann-Marie Alcántara
After rolling out a series of shopping features over the past year, Instagram is finally debuting its ultimate retail tool: checkout. The new tool, …
Sales
How Brands Like Peloton, Bonobos And Camp Have Focused On Value Creation Over Selling Goods
Forbes - Sanford Stein
Since returning from ShopTalk 2019 I’ve been recovering from “acronym head spin,” a common side effect of conference-speak. AI, AR, CCPA, CLV, CDP, ERP, EOM, NPS—is there an app for that? Anyway, aside
Death Stranding
'Death Stranding' PS4 Marketing Push May Be Coming Soon
comicbook.com - Tyler Fischer
It looks like Sony Interactive Entertainment and Kojima Productions are getting ready for a marketing push for the latter's upcoming PlayStation 4 …
Technology
Google Accused By Top U.S. General And Senator Of Supporting Chinese Instead Of U.S. Military
Forbes - Zak Doffman
During a Senate Armed Services Committee meeting this week, General Joseph Dunford, the Chairman of the Joint Chiefs of Staff, was deliberately pointed in his criticism of Google’s engagements in China,
Apple
Inside Garageband, the Little App Ruling the Sound of Modern Music
Rolling Stone - Amy X. Wang
Patrick Stump was livid. On a lurching tour bus rigged with a wobbly Jenga tower of recording equipment, the singer and Fall Out Boy frontman had …
Advertising
Electronic Arts took a huge gamble by paying the world's most popular gamer $1 million to play its new game for a day. Here's
Business Insider - Kevin Webb
The most popular new game of 2019 arrived as a complete surprise; Electronic Arts released "Apex Legends " on the same day it was announced, February 4th, with no advance marketing. That's an incredibly
Facebook
Facebook’s Vulnerabilities Highlighted During a Terrible Week
Bloomberg - Molly Schuetz
Facebook Chief Executive Officer Mark Zuckerberg has had a very bad week, even in the context of a very bad year. The week of bad news actually …
Advertising
Costco has a brilliant strategy that allows it to get great press, save money, and pay workers $15 per hour
Business Insider - Kate Taylor
Costco gets some of the best press in America. "12 Reasons To Love Costco, As If You Needed More," HuffPost reports. "Costco Was Named The Best Company To Work For, Because Duh," reads a Delish headline.
Advertising Industry
Theranos and Elizabeth Holmes: the Marketing of Silicon Valley’s Favorite Villain
Adweek - By Patrick Coffee
From the very beginning, agency leadership knew that Theranos was no normal client and Elizabeth Holmes wasn’t an ordinary executive. This mysterious …
Advertising Industry
The Psychology Behind Brand Storytelling and Its Effect on Consumers
Adweek - By Jennifer Lux Voice Network contributor, an ongoing writer for our guest opinion column.
Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are …
Advertising Industry
Dick’s Sporting Goods is strengthening its private-label assortment to lessen reliance on brands
Digiday - Suman Bhattacharyya
Dick’s Sporting Goods is accelerating its strategy to grow its collection of private-label brands, in an effort to become less reliant on wholesale …
Coors Light
Coors Light introduces smart tap to reward people when Bud Light airs negative ads
thedrum.com - Kyle O'Brien
The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that …
Advertising Industry
How the Humans Behind CGI Influencers Need to Adapt to Consumer Needs
Adweek - By Mukta Chowdhary
Look at the Instagram of CGI influencer Lil Miquela. Now look at Kylie Jenner’s. Is there really a difference? Both have flawless skin, structured …
Advertising Industry
How L’Oreal Is Using Technology and Personalization to Solve the Mysteries of Skin Care
Adweek - By Kristina Monllos
Finding the right products for your skin can be impossible if you don’t know what’s wrong with it. Now, L’Oréal believes it can help you solve that …
Advertising
These haunting photos reveal the retail apocalypse ripping through America
Business Insider - Kate Taylor
The retail apocalypse continues to tear through America. More than 5,300 store closures have been announced so far in 2019, as Victoria's Secret, JCPenney, and Gap shutter dozens of locations. 1,100 closures
News (Hong Kong)
Uniqlo Is Gap for Millennials
The Atlantic - Gillian B. White
Will the rest of America learn to love it too? Uniqlo was founded in 1984 in Hiroshima, Japan, as the Unique Clothing Warehouse—an ironic name for a manufacturer known for clothing that is in no way unique.
eCommerce
Meet The Billionaire Who Defied Amazon And Built Wish, The World’s Most-Downloaded E-Commerce App
Forbes - Parmy Olson
On a sun-filled San Francisco afternoon, Peter Szulczewski is climbing the stairs to the top of a Sansome Street skyscraper, past floors filled with Wish data scientists and engineers, pool tables and
Harvard Business School
Caregiving crisis? Employers slow to catch up to ‘sandwich generation.’
csmonitor.com - Ryan Mercer/The Burlington Free Press/AP/FILE
“American companies are facing a caregiving crisis – they just refuse to acknowledge it.” Those are the blunt opening words of a recently released …
Social Media
Facebook And Instagram Down: Social Media Giant Turns To Twitter To Announce Problems
HuffPost UK - Becky Barnes
"*runs to Twitter*" People are reporting problems with Facebook, Instagram and WhatsApp... via Twitter. Users started reporting outages at around 4pm …
Technology
Google blocked 2.3 billion bad ads for tickets, garage doors, tech support in 2018
CNET - Stephen Shankland
That's 900 million fewer ads than it blocked last year -- but twice as many advertisers and publishers.
Advertising Industry
How Retail’s Identity Crisis Is Reshaping Brick-and-Mortar Stores
Adweek - By Lisa Lacy
As retailers of a certain age scramble to resonate with consumers in 2019, 57-year-old Kohl’s has implemented an interesting tactic: It is downsizing …
Advertising Industry
To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV
Digiday - Tim Peterson
YouTube is breaking out YouTube TV inventory from the rest of its offerings in an effort to capitalize on advertisers’ growing interest in …
The role of creative director in the new age of advertising
thedrum.com - Anish Varghese
Whenever I assemble my team for weekly update meetings, my creative team tell me they are concerned about selling in big ideas. They worry about the …
Advertising Industry
How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers
Adweek - By David Cohen
Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles …
Advertising Industry
The Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits You
Adweek - By David Griner
Skoda’s last big ad—“Ugly in the ’90s”—featured a litany of personal fashion disasters that didn’t make a whole lot of sense until you reached the …
Advertising Industry
Winners and losers of Google’s move to unified first-price auctions
Digiday - Jessica Davies
Digiday+ Member Article Any big change Google makes creates waves for the rest of the market. Its pledge to shift from a second-price to a unified …