CMO Daily

By dnongbri | News, trends and topics for the connected marketing leader.

Amazon, Alibaba And Nike All Point To The Next Innovation In Retail: Personalized Physical Spaces

Last week I wrote a piece entitled, “Amazon Go Means Goodbye Status Quo.” <i></i>The piece not only heaped praise on Amazon but also highlighted how Amazon Go, over the long-run, is about far more than the mere buzzwords of “checkout-free shopping.” The thesis is that if one studies Amazon Go closely, he …

eCommerce

How Marketing Your Brand Boils Down to These 2 Straightforward Strategies

Let’s talk about “satisficing.” Though it at first appears to be a misspelling, it’s actually an incredibly important idea about how people make …

Marketing

Trump Finds a New Weapon for His War on Journalism — Leak Indictments Aimed at Smearing Reporters

The indictment had a TMZ vibe. It noted that Watkins and Wolfe “frequently met in person at a variety of locations.” Where? In stairwells at a Senate …

Surveillance

The impact of Artificial Intelligence on digital marketing

Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination. But in 2018, …

Artificial Intelligence

A look at Chrome’s new tab design

Chrome's big UI revamp gets another version on nightly builds.<p>Chrome is getting a major redesign soon, and this week new changes have started to land …

Software

Ads We Like: BBC embroiders a crest of 23 Lions as England bow out of World Cup

The BBC has continued the tapestry aesthetic of its World Cup coverage into the poster medium, revealing a print giving thanks to all 23 players in …

immortalised

Customer Experience Is The New Brand

The race to own customer experience is on! Companies are recognizing the importance of delivering an experience that makes them stand out from their competition. Some are learning the hard way. Last year United Airlines had a brand crisis, in which $1.4 billion in value was wiped out overnight when …

Customer Experience

This Agency Created a Tantalizing Ice Cream Flavor to Celebrate Its Rebrand

Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in …

Ice Cream

Nordstrom and retail’s growing urgency to rethink performance metrics

Earlier this month Cowen and Co. retail analyst Oliver Chen downgraded Nordstrom shares, and the stock promptly tumbled. Among the concerns he cited …

retailmarketing

Senators call on FTC to investigate smart TVs tracking viewers' data

A pair of US senators are concerned that your smart TV might be spying on you.<p>Democratic Sens. Edward Markey and Richard Blumenthal asked the Federal Trade Commission to investigate whether internet-connected smart TVs are invading consumer privacy. The request was made in a letter sent to FTC …

Spying

Hilarious new ‘Got Milk’ ads show kids with grown-up problems

The struggle is real at any age.<p>Many school-age children are taking on more schoolwork and extracurricular activities than ever as college admissions …

Middle School

Agency brief: One for your nostalgia

You may have noticed a little thing going around on Twitter this week in which reporters were sharing "Jobs I had before journalism."<p>I try not to …

Advertising

Instagram’s ‘Ask Me Anything’ Feature Is Shameless and I Love It

The new feature is annoying to some, but it reveals social media for what it is.<p>As social media evolves, increasingly soiled by the worst and loudest impulses of humanity, any poster with an iota of self-awareness has to wonder: What the fuck am I still doing on here? Instagram's newest feature, a …

Social Media

Papa John’s Scraps Founder John Schnatter From Branding

The move aims to distance the pizza chain from its founder after it was reported that he used inappropriate language<p>Papa John’s will stop using John Schnatter’s image in its marketing and branding efforts, a move meant to distance the pizza chain from its founder after it was reported that he used …

John Schnatter

How Messaging Transforms Customer Service And Support: A Visit With Bozeman Startup Quiq

Things have been looking bright for customers of Office Depot since last year, when the business messaging startup, Quiq, helped the company to add text messaging to their communication mix. According to Mike Myer, Quiq‘s founder and CEO, Office Depot customers no longer have to call or fill out an …

Chatbots

How the Order in Which You Make Decisions Affects What You Buy

When you’re deciding on a new pair of sneakers, what do you choose first: the style, the color or the material? New evidence shows that it’s not just …

Profit

How social media monitoring guides McDonald’s communications

<i>Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case</i> …

Social Media

Much of the excitement and cool factor around Magic Leap is now gone

Another less than revealing demo. A major tie-up with AT&T. A Google investment fading into the past. Will this company really deliver?<p>I had grown accustomed to those periodic, breathless tweets about the wonder and promise of Magic Leap’s mixed reality glasses. These tweets, which started showing …

Augmented Reality

How To Build A Bummer: Build-A-Bear And The Perils Of Underestimating Shoppers' Desires

H.L. Mencken’s famous observation (actually a paraphrase of what he wrote in 1926) “You can never go broke underestimating the taste of the American public” was perhaps a bit harsh. But we can’t dispute the American public’s taste for a bargain.<p>As a result, the marketing graveyard is littered with …

underestimating

The Last Blockbuster: How on Earth Does it Still Exist?

With the death of two Alaskan Blockbusters, one remains. How?<p>On Thursday, Blockbuster Alaska left a heartfelt note on their Facebook page. “We regret …

Blockbusters

Google Starts To Give Marketers More Access To Data

After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run …

Advertising Industry

Did Toys “R” Us deserve its fate?

If you strip away the nostalgia associated with a company like Toys “R” Us, its demise becomes inevitable in hindsight. Behind the overwhelming charm …

eCommerce

4 Steps for Influencing Merchandising Events’ Success

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active …

Marketing

University of Louisville removes Papa John's name from football stadium

The University of Louisville announced Friday that it will change the name of its football stadium from Papa John's Cardinal Stadium to just Cardinal …

Atlanta Falcons

Young athletes train to the fun extremes in Nike and Dick’s ad

A batch of young athletes take their training to extreme lengths in the latest spot from Nike and Dick’s Sporting Goods by Wieden+Kennedy.<p>The spot, …

Helmets

The Story Behind Why Soccer Players Sit In Race Car Seats

While watching the FIFA World Cup a few weeks ago, my boss noticed players sitting in race car seats, and ordered me to figure out why. So I reached …

Soccer

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If a brand releases an ad and no one sees it, is it still called "advertising"?<p>People have more tools than ever before to skip out on ads entirely. …

Marketing

Top 10 PR blunders of the year—so far

Where would PR pros be without reputation-damaging blunders—without clients who step in it, shoot themselves in the foot, or face-plant in the public …

Public Relations

4 Reasons Why Animation Studios Are Flourishing While Live Action Video Struggles

These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It’s no secret that work is slow as brands …

Animation