CMO Daily

By dnongbri | News, trends and topics for the connected marketing leader.

These High-Tech Sensors Track Exactly How Fresh Our Produce Is So We Stop Wasting Food

We throw out over 30% of food because it goes bad before it’s supposed to. A data-driven tracking technology from Zest Fresh is ensuring food stays fresh in transit–to cut down the amount we waste.<p>How often have you gone to a grocery store, picked out what seems to be a fresh pint of blueberries, …

Sustainability

Mexico markets Trump themed tp, proceeds help migrants

Orange Julius-themed toilet paper will hit the shelves this year, and 30% of the profits go towards helping migrants.<p>Via CNN affiliate Expansion:<p>Del …

Customer centricity trumps innovation, says Gartner analysts

Innovation might be the buzzword on everyone’s lips but customer and design centricity is what will win the day with customers according to …

Customer Experience

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?

Let’s cut right to the chase here, kids. The answer to the question posed in the title is “largely yes” according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to …

Predictive Analytics

Twitter Is Celebrating Ramadan With Emoji, Periscope Hearts and a TV Guide Bot

The Muslim holy month of Ramadan begins Friday and runs through Saturday, June 24, and Twitter is helping users celebrate with special emoji, custom …

Social Media

Facebook Advertisers Can Now Create Lookalike Audiences Based on Customer Lifetime Value

Facebook has incorporated customer lifetime value into its custom audiences, thereby enabling advertisers to create lookalike audiences using that …

Advertising Industry

Coca-Cola Made Detachable Bottle Labels That Work as Wristbands for Music Festivals

No one does packaging stunts quite like Coca-Cola, and here’s another clever idea from the soda giant—bottle labels that detach and become working …

Advertising

Seal Gets Eaten by a Shark in Discovery’s New Ad for Shark Week

No seal is safe during Shark Week. Not even Seal himself.<p>That’s abundantly and amusingly clear from Discovery’s new Shark Week promo, from Los …

Shark Week

Ikea Packages Instructions With Its Blue Bag on How to Cut It Into Other Useful Products

Ikea’s top designer spoke in Amsterdam this week about the company’s commitment to sustainability. Well, here’s a fun example. In Dubai, the retailer …

Advertising Industry

AT&T: CEO Stephenson Just Revealed Major Time Warner Merger Upside Catalyst

AT&T CEO Randall Stephenson recently presented at the 45th Annual JPMorgan Technology, Media and Telecom Conference. The CEO basically hit a grand …

Time Warner

BMW and IBM Watson team up to build “cars of the future” | Access AI

news<p>Posted: 16 December 2016 | By Darcie Thompson-Fields<p>IBM Watson is working with BMW to develop what it’s calling “cars of the future” capable of …

IBM Watson

Soulmates.ai launches to help brands find compatible influencers using AI

Influencer marketing is increasing in popularity, but the question of who to engage with raises an interesting quandary.<p>Brands are finding that employing celebrities and mega-connectors comes with a high risk, and it doesn’t necessarily translate into a reasonable return. These placements also tend …

Marketing

How AI can boost user adoption of workplace apps

It’s the tech buzzword for 2017: artificial intelligence. You don’t need to look far to see the hype, whether it’s an AI chatbot that schedules your meetings, an app that parks your car, or even a bot that orders your coffee, machine learning/AI seems to be revolutionizing every industry.<p>At work, …

Machine Learning

Marketing automation is still in high demand, and it's not going to change

Marketing automation. marketing automation. Have you heard that recently?<p>Imagine, for a moment, that you’re the CMO of a major Fortune 500 company.<p>Every day, you’re running campaigns across a variety of channels. This includes both traditional and new media outlets. These campaigns straddle time …

Automation

Why Influencer Marketing Needs to Grow Up

Most Popular<p>Influencer<p>marketing is all the rage among marketers. There's just one tiny problem.<p>It's grossly underutilized.<p>According to a recent …

Digital Marketing

This Desktop Sculpture Encrypts Your Internet At The Flip Of A Switch

Protecting your privacy online can be complicated. Thero simplifies it to a single dial.<p>Privacy is a simple concept, and many believe it should be a universal right, both on and offline. But figuring out the implications of what you’re sharing online and how to control who has access to your …

Telecoms

South Korea has the highest concentration of robots in the world

Robots are rapidly becoming a part of manufacturing, but the results of who's winning the robot game are in: South Korea has the highest concentration of industrial robots in the world.<p>According to the International Federation of Robotics, South Korea towers over the rest of the world with 531 …

Robots

Snapchat expands design studio for custom geofilters

Snapchat introduced the ability to let you create your own Geofilters – effects that are only available in specific physical locations – early last year, and later added an online design studio to make the process much easier. Now it’s expanding the design studio with five new categories.<p>The tool …

Social Media

Instagram direct messages now support web links and different photo orientations

Instagram’s Direct feature just got more generally useful as a messaging option, with support added for external web links, and the ability to send photos and video in their original portrait or landscape aspect ratios without cropping. The first is really far more important than the second, mainly …

Apps

You can now control your entire smart home with a single command

The new IFTTT Maker tier makes it possible to control your entire smart home with a single command.<p>Back in November, IFTTT rolled out one of the biggest redesigns the service has ever experienced.<p>In addition to a new site and a new look, what used to be referred to as recipes are now called …

Automation

Nissan’s Stupidly Satisfying Self-Parking Office Chairs Just Won a Much-Deserved Award

This fun Nissan stunt from last year just won a Pencil at The One Show—by inventing self-parking office chairs.<p>A video from the campaign, created …

Advertising Industry

Amazon China's mission to lure Chinese away from smartphones and onto the Kindle

Amazon China is hoping to encourage consumers to put down the smartphone and pick up a Kindle in a new online campaign.<p>However, that is no easy feat …

Leo Burnett

Marketing Inspirations From The Creative Development Of The Beatles' 'Sgt. Pepper'

I read the news today, oh boy. The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” is celebrating its 50th anniversary. As part of the celebration, all kinds of behind the scenes stories are coming out about the making of this creative masterpiece. As a Beatles nut, I have been soaking them all …

Creativity

Why the Financial Times is going vertical on WhatsApp to drive subscribers

The Financial Times has been broadcasting stories through WhatsApp for the past year as a way of reaching new readers, growing loyalty and driving …

Digital Media

Could Consultancies And Media Companies Upend The Holding Company Model On Madison Avenue?

Madison Avenue is getting ready to head off to the South of France for advertising’s version of Spring break, also known as The Festival of Creativity, or, the award shows beach bacchanal. But once it sobers us up from the gallons of rosé wine and the Riviera tan starts fading, agencies may find …

Advertising

3 Ways To Pick The Right Influencers When Marketing To Gen Z

What does it take to reach Generation Z? It’s pretty simple, actually: Don’t make it look like an advertisement!<p>Generation Z is the generation currently between high school and college, born in the late 1990s through the mid-2010s. It is the first generation to be born into the mature digital age. …

Marketing

Bad Locations: WaWa, Walgreens and Others Try to Clean Bad Map Data

Most Popular<p>About a year ago Amanda Hudson missed her Walgreen's health clinic appointment because Google Maps steered her to the wrong side of Grand …

Advertising

Nasa’s social media team on its mission to create out-of-this-earth content

If any organisation epitomises mankind’s thirst for knowledge it’s Nasa, whose social media division is constantly looking for ways to reach new …

NASA

Winning with Digital Confidence

Illustration by Lars Leetaru<p>Today, if there’s a problem with the heat or hot water in your hotel room, you call the front desk and wait for …

Innovation