CMO Daily
By dnongbri | News, trends and topics for the connected marketing leader.
Nendo Reinvents The Zipper
Zippers are one of those ubiquitous fasteners that come in lots of different colors, materials, and sizes, but they’re more or less the same: a straight line of interlocking teeth and a pull. Not so to Nendo. The Japanese design studio recently designed five new zippers for the manufacturer YKK …
FurnitureLaCroix’s CEO went on a rant in a bizarre, ALL-CAPS press release
The maker LaCroix Sparkling Water— a US millennial cult-favorite—has seen its shares fall by 23% since their peak on Sept. 11, according to Bloomberg.<p>So is the seltzer bubble about to pop? Nick Caporella, National Beverage Corp.’s 81-year-old CEO, sure doesn’t think so, and let the world know it in …
StocksCindy Gallop Asks for 'Harvey Weinsteins of Our Industry' to be Exposed -- and People Are Answering
Diversity advocate Cindy Gallop, who issued a call to action on Facebook earlier this week for advertising professionals to speak up about sexual …
AdvertisingMasterCard has finally realized that signatures are obsolete and stupid
For years, credit card companies have relied on an illegible squiggly line as the frontline of defense against credit card fraud. Customers are forced to use a pen (how retro!) to scrawl their signature on bills at restaurants and sign digitally at cash registers–as if somehow in the age of chips, …
BankingKFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice
If you check KFC’s Twitter account you’ll see that the chain follows six men named Herb and the five women who made up the Spice Girls. Normally, who …
Advertising IndustryHow Retailers Use Personalized Prices to Test What You’re Willing to Pay
Have you ever looked up flights or hotels on an app on your phone, only to open your laptop and see different prices?<p>That’s exactly what happened to me recently. I was using Orbitz’s iPhone app to research a vacation package to New York City. Settling on a hotel, I accessed Orbitz’s website on my …
Harvard Business ReviewWhy Brands Will Love Facebook’s Paid Influencer Marketing Features
Among Facebook’s more prolific platform updates of late is the ability to amplify influencer posts.<p>Following March’s update requiring influencers to …
Digital MarketingHow individuals can use online ad buying to spy on you
We’re used to corporate ads following us around – from a brief visit to the online flip-flop emporium to Facebook to Slashdot to “will you <i>please</i> get …
AdvertisingMLB Network Is Pumping Up Its #WeKnowPostseason Social Campaign With Archived Footage
MLB Network is running its #WeKnowPostseason social media campaign for the third consecutive year to promote the Major League Baseball playoffs, but …
Advertising IndustryFast-food companies like Wendy's are watching when you're hungry and using a new tactic to get your money
• <b>Marketers are looking to create GIFs that people will use to express themselves within social media communications.</b>• <b><br>The GIF company Tenor says it has data that brands like Wendy's and Dunkin Donuts can use to create ads tied to specific emotions.</b>• <b><br>Advertisers only pay Tenor when people share these</b> …
AdvertisingWhy LinkedIn is a hot spot for communicators
LinkedIn has been the social network geared to professionals for years—but it’s growing in popularity due to its people-centric approach.<p>A growing …
Public RelationsSomeone Has Discovered KFC Only Follows 11 "Herbs And Spices" On Twitter And Lmao
Give the KFC social media person a pay rise.
HerbsInside #Fuel, Twitter’s Stealth Ad Agency That Builds Ad Campaigns In Days
While Twitter tries to rebuild itself as an advertising leader, it has a small group of strategists teaching brands.<p>Earlier this year at Digital NewFronts, Twitter unveiled a series of content deals with some video heavy hitters, including the NBA, MLB, <i>BuzzFeed</i>, and others. It was all part of the …
AdvertisingThe Impact Of The VR Era On Connecting With Millennials And Gen Z
Virtual reality: What started as a means of entertainment has blossomed into a revolutionary tool for brands to connect with modern consumers on a significantly deeper level, and no one is connecting more quickly than millennials and Gen Z.<p>Smart brands are driving major sales growth by creating …
Virtual RealityCoke and Adobe crowdsource design ideas for the 2020 Special Olympics
<i>Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December.</i> …
Advertising IndustryTencent Comes Up With a Novel Way to Applaud China's President
You can always count on Tencent to entertain the masses, especially if it means stroking the ego of China’s president.<p>A day after the 19th Party …
ChinaThe Superweirdo Behind ‘Thor: Ragnarok’
It was 394 days before the scheduled release of “Thor: Ragnarok,” and at 4:30 in the morning, the movie’s director, Taika Waititi, was already dressed for another long day: knit cap, dapper wool shirt buttoned up to the neck, cup of coffee in hand. He was three months into the shoot for this $180 …
ThorAlibaba says 140,000 brands will take part in its 11.11 shopping festival this year
Alibaba has launched its 11.11 Global Shopping Festival for 2017, signing up over 140,000 brands to take part in the annual sales event.<p>The occasion, …
TrendsMGM Under Fire For #VegasStrong Ad
MGM International is being criticized on social media for releasing a TV spot that features shots of its multiple Las Vegas hotels.<p>The spot debuted …
Las VegasAd of the Day: Herbal Essences shows women embracing big life changes through changing their hair
Some people change their hairstyles on a weekly basis, but for others, their hair is part of their identity, and changing it can be a milestone in …
HairDespite backlash over political ads, Facebook's role in elections will only grow
Negative headlines. Congressional inquiries. Corporate apologies. The heightening scrutiny surrounding Facebook after it allowed Russian trolls and inflammatory political ads to spread on its network is the kind of thing companies would do anything to avoid.<p>But don’t expect it to harm the tech …
Political AdvertisingForget Spectacles, Snap is selling a dancing hotdog costume
So this is weird, but the company actually is selling a dancing hotdog costume on Amazon. <b>The dancing hotdog in question was the star of a popular Snapchat augmented reality filter earlier this year. Its popularity gave it a kind of cult status–and well, here were are.</b> Snap describes the costume as …
Hot DogsHarvey Weinstein's Alleged Media Protectors and Henchmen Are Under Increasing Fire
A couple things to note about Variety's just-released Harvey Weinstein cover story:<p>First, the cover itself—a illustration (by Peter Strain) of …
Harvey WeinsteinBud Light Ads Play Off the Return of 'Walking Dead,' Super Bowl Rematch
Here's more evidence that big TV events still matter to big brands: Bud Light is seizing on the season premiere of "The Walking Dead" on AMC and …
TVCan We Redesign The Way We Talk About Gun Control In America?
Thoughts and prayers are not working; focusing on common emotional ground might, says Fred Dust, partner at the design company Ideo.<p>After a gunman shot and killed 58 people and injured hundreds more at a music festival in Las Vegas the night of October 1, America awoke reeling with a fresh pain …
Gun ControlThis Country Is Training High School Students To Be 'Fake News Hunters' Ahead of Its Next Election
The Ten Commandments are getting a digital makeover in Italy.<p>A new government-sponsored program, to begin on October 31, will seek to teach students …
PropagandaHow Reuters is helping one-time newspapers transform themselves into broadcasters
The once disparate news media will come close to morphing into a single competitor set next week when newspaper publishers gain access to an …
JournalismGoogle AdWords can now double marketers' average daily budgets, here's what you need to know
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going …
Google AdWordsAdvertisers start placing paid media behind influencer content for lower CPMs
Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have …
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