CMO Daily

By dnongbri | News, trends and topics for the connected marketing leader.

South Korea Is Getting Seriously Worried About Low Olympics Ticket Sales

Free transportation, accommodations and 2018 Winter Olympics tickets just for posting a patriotic ‘gram — it seems improbable, but that’s what one Seoul-based organization is offering for foreign residents of South Korea. “It’s great marketing for Korea if there are lots of foreigners there,” said …

South Korea

Lil Wayne's Sports Agency Acquires Competing Football Group

Roughly four years have passed since rapper Lil Wayne announced that he was entering the world of athlete representation, using the Young Money brand to entice athletes to choose his agency. Yet, there was little to discuss about Wayne or Young Money Sports after plenty of rumors in the industry …

Lil Wayne

Business Insider Inc. Drops 'Business' From Its Name

Business Insider Inc. is dropping “business” from its name, part of a strategy to expand the 10-year-old company beyond corporate and financial news and into more niche categories that draw audiences and revenue beyond its own website.<p>In January, the company will begin doing business as Insider …

Henry Blodget

Microsoft Wants to Take on Google by Making its Search Engine Smarter

Google may be the household name when it comes to search, but Microsoft is hoping it can make its Bing search engine the smartest. The Redmond, …

SEO

The Secret To Great Logos, From The Gurus Of Corporate Branding

“Symbols don’t make clear what you do; it makes it clear who you are.”<p>This year the inimitable branding firm Chermayeff Geismar & Haviv celebrates its 60th anniversary. Over the past six decades, these godfathers of corporate graphic design created logos for PBS, MoMA, PanAm, NBC, Chase, and more. …

Graphic Design

Diageo’s success with smaller batch ideas and e-commerce keeps Johnnie Walker relevant to craft-loving millennials

Johnnie Walker, as it’s long standing brand platform ‘Keep Walking’ suggests, is maintaining its sales figures (it is the number one scotch whisky in …

Whiskey

Ad of the Day: Nike, BBH Singapore and Google follow up Cannes-winning Manila ad with digital content-powered basketball court

Nike has created a basketball court in Manila, Philippines, that allows players to download training content and advice about basketball stars such …

Kyrie Irving

Aldi beats John Lewis and Marks Spencer on Christmas ad social media engagement

Kevin the Carrot has beaten Mozzy the Monster and Paddington Bear seen in the annual race to create the best Christmas ad, with Aldi’s bargain bin …

Advertising

What fashion brands can learn from Nike’s first six months as an Amazon partner

When Nike caved in and became an official first-party seller on Amazon this summer, it felt like a retail omen. If Nike — the world’s largest …

Amazon

Why CMOs Must Retake Media Planning

Insidious<p>change over two decades reached an inflection point in the past two years. Major marketers now conduct media agency reviews with regularity. …

Advertising

Toy makers turn to YouTube influencers to advertise ahead of holidays

Like many kids, Ryan spends his time playing with toys. But, unlike most of his peers, millions of people watch the six-year-old boy open and test toys – a performance that has earned him millions of dollars.<p>Ryan ToysReview is one of several YouTube channels devoted to unboxing and reviewing toys …

Marketing

The North Korean soldier who defected is getting a lifetime supply of Choco Pie

When the North Korean soldier who defected regained consciousness in South Korea, the first thing he asked for was Choco Pie.<p>Upon learning this, the South Korean confectionery company Orion sent 100 boxes of the sugary treat (link in Korean) to his hospital and has promised him a lifetime supply of …

Korean Peninsula

9 Big Design Trends That Will Shape 2018

Inclusiveness. Value. And super-powered AI.<p>Everyone thought 2016 was bad. That was before 2017. Over the past year, we learned Russia used social media ads to meddle in our election. Our data was stolen from Equifax, Yahoo, and Uber. It felt like virtually every man in a position of power was …

Mark Rolston

Marketers risk losing business from millennials when their ads end up next to hate videos

• <b>Brand safety has been a huge issue in the ad business in 2017.</b>• <b><br>A slew of marketers have had to grapple with their ads ending up next to inflammatory content, like hate videos, thanks in part the opaque nature of software-driven digital ad buying.</b>• <b><br>New research suggests these incidents aren't just</b> …

Advertising

How Slack is reshaping the client-agency relationship

Slack has become vital at many ad agencies, even reshaping the traditional client-agency relationship — for good and bad.<p>Ad agencies and their …

Advertising Industry

Dick’s Sporting Goods Funds a Youth Immigrant Soccer Team in This Emotional Holiday Spot

In an emotional holiday ad, Dick’s Sporting Goods demonstrates the power of giving—something made particularly pertinent this holiday season as …

Advertising Industry

How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi

There’s been a lot of Star Wars recently.<p>When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the …

Star Wars

Pinterest Shared Its Predictions for 2018’s Top Trends

Pinterest unveiled the 2018 version of its The 100 list of 100 trend predictions for the upcoming year.<p>The complete board is available here, and …

Pinterest

Google augments AdWords with new consumer targeting functionality

Google has revisited its AdWords platform to incorporate a new suite of consumer-targeting capabilities to enable marketers to use phone numbers and …

Google

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

San Francisco is home to some of the world’s biggest tech names—Twitter, Salesforce and Uber to name a few—but it’s also headquarters for Sephora, a …

Advertising Industry

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics

Twitter has enlisted a British comedian for a pair of new commercials, running digitally, that get back to basics by explaining the most fundamental …

Advertising Industry

The Washington Post is focused on selling branded content internationally

The Washington Post has taken more of a slow and steady approach to international expansion compared to some pure-play digital publishers, whose …

Digital Media

EA, Lego, Nissan Top Brands Associated With Star Wars

EA, Lego and Nissan are the brands with the most engaging content related to the new Star Wars movie, according to Amobee.<p>The marketing technology …

Star Wars

Pro skier Julian Carr crowdfunding Super Bowl ad to raise global warming awareness

Pro skier and entrepreneur Julian Carr has launched a crowdfunding campaign on Kickstarter in hopes of raising the $5.5m needed to buy 30 seconds of …

Crowd Funding

How the BBC is using voice assistants like Amazon Echo and Google Home

Next year, the BBC will pair editorial staffers with its software engineers to figure out what content experience people want from voice-enabled …

Automation

How Garmin Responded To A Hate Crime With Humanity

On February 22, 2017, a man walked into a restaurant in Olathe, KS, carrying a gun. According to witnesses, he approached two men, shouted “Get out of my country!” and fired.<p>One of the men, Srinivas Kuchibhotla, was killed by the gunshots. The other, Alok Madasani, was wounded by gunfire. A third …

Prejudice

Alphabet's DeepMind Is Using Games to Discover If Artificial Intelligence Can Break Free and Kill Us All

DeepMind, the artificial intelligence (AI) unit of Google owner Alphabet, is trying to find out whether AIs can learn how to cheat.<p>The research is …

Artificial Intelligence

Hurricane Maria has made Puerto Rico a testbed for new technology

Javier Malavé was in Toa Alta, Puerto Rico when Hurricane Maria hit. He and his wife had left their San Juan apartment with their 2-year-old son to hunker down with his sister-in-law in her home. He knew it would be dangerous to ride out the storm, yet never once did it occur to him to leave the …

Project Loon

Alibaba Has Ambitious, Amazon-Like Offline Plans

When news broke in late November that Alibaba (baba) was investing nearly $3 billion for a 36% stake in China “hypermart” operator Sun Art Retail, it …

Trends