dnongbri

11,487 Flips | 2 Magazines | 202 Likes | 25 Following | 2,208 Followers | @dnongbri | CMO, Marketing VP and dad. Not in that order.

San Diego Comic-Con 2018: The final frontier for entertainment brands

Contrary to what you may have heard on the bridge of the starship Enterprise — space is no longer the final frontier. In the marketing sphere for …

San Diego

What Big Tech's New Alliance Means for the Health of AI

Some of the biggest tech giants yesterday agreed to build health care products that use a common set of standards in order to make it easier to share …

Health Care

DeepMind's AI spots early signs of eye disease

Initial results of DeepMind's partnership with Moorfield's Eye Hospital in London suggest that a scanning method that uses artificial intelligence …

Artificial Intelligence

Scientists hail DNA breakthrough that can detect if people are likely to have heart attacks

Over five million Britons are three times more likely than their peers to have a heart attack, a ground-breaking study has found - as scientists said their discovery could lead to nationwide screening to save their lives.<p>American scientists identified genetic variants in the DNA of patients that …

Medicine

Greenpeace: the bravest brand without a brand manager?

Greenpeace’s executive director prizes environmental cause above brand identity, a tactic that’s led to a smorgasbord of creative campaigns that are …

Greenpeace

Twitter finally draws a line on extremism

But not where you’d think<p>On Friday I wrote about Twitter’s seeming paralysis when it came to enforcing its platform rules. What, exactly, was going on over there? Late Friday evening, we got an answer of sorts. The company invited Cecilia Kang and Kate Conger of <i>The New York Times</i> to sit in on a …

Internet

As the talent war heats up, more agencies offer sabbaticals

As a search marketing expert at 360i, Mike Dobbs spends a fair amount of time surfing the web. But last summer, he spent weeks riding actual ocean …

Sabbaticals

Why did all the cool kids in NYC buy all the copies of the New York Post yesterday?

And why are others now paying 30 times more for it?<p>Yesterday saw copies of the New York Post sell out across the city – with copies now being resold …

Branded Content

Focus: Japan's Don Quijote rides high on rule-breaking reputation

TOKYO (Reuters) - Japanese discount retailer Don Quijote Holdings Co Ltd was once the industry's enfant terrible, overturning standard retail practices with its cluttered and chaotic stores that sell everything from faux leopard-skin rugs to designer watches.<p>These days, however, Donki - as it …

eCommerce

Coca-Cola's Investment in BodyArmor Challenges Pepsi's Stranglehold on the Sports Drink Market

Coca-Cola is about to become the second-biggest investor in BodyArmor, the sports drink marketed as a healthier alternative to Gatorade and …

Advertising

Hum by Verizon takes the drama out of driving by dramatically reading online reviews

Online reviews, while often helpful to consumers, can sometimes be a bit dull to read. Hum by Verizon, a connected car device that gives drivers …

Free the Bid adds colorist category to global database to widen its representation

Diversity initiative Free the Bid is expanding its footprint to include a colorist category to its representation of women directors, directors of …

Making the most of marketing technology to drive growth

Winning in the martech revolution requires tech, of course, but leaders often forget that it needs a couple of key additions too.<p>As marketing …

Marketing

Oreo looks out for dexterity diversity in packaging run to support left handers

For International Left-Handers Day (August 13), Oreo has released a limited run of “left-handed” packs of Oreo cookies.<p>To accommodate those who do …

Trojan Man returns as open-robed guru to offer sex-positive advice while promoting safe sex

Over 20 years ago, Trojan Man gave confidence to safe sex practitioners everywhere with the catchy, and manly, ‘Trojan Man’ mnemonic on radio, then …

Condoms

Google Stores Location Data Even With 'Location History' Turned Off—Here's How to Stop That

When a user chooses to pause Google’s collection of location data with the “Location History” option, the search giant continues to collect and store …

AdWords

While Fox's Future Remains Uncertain, Surprising Details Emerge About The Studio's Big Screen Animated Plans

There's a lot about the Fox/Disney merger that we don't know but a new report reveals some of the projects Fox is working on which may or may not …

Ice Age

Pet pampering surges as millennials practice parenting

Brett Gursky flies first-class. And so does his dog Buddy, a Maltese-Chihuahua mix that he rescued two years ago. When Gursky, a …

Pets

Fukushima residents complain over statue of child in radiation suit

Residents of Fukushima have demanded the removal of a statue of a child in a protective suit from outside the city’s railway station, saying it gives the impression that the area is unfit for human habitation as a result of the 2011 nuclear disaster.<p>The statue, by Kenji Yanobe, depicts a child …

Japan

Puma hands Y&R its China creative business as sports brands see healthy growth in Asia

Puma has named Y&R its creative agency of record in China, as it hopes to add firepower to its already fast-growing business in China.<p>Y&R will now …

Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue

More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation, …

AdTech

Japan's Don Quijote interested in buying Walmart's Seiyu

TOKYO (Reuters) - Japanese discount retailer Don Quijote Holdings Co Ltd said it would be interested in buying Seiyu if Walmart Inc puts the Japanese supermarket chain up for sale, as it expands its presence in the domestic market.<p>This comes after business daily Nikkei reported last month that the …

Real Estate

How This Former Model Has Built A Fashion Incubator For Celebrities To Create Their Own Brands

Although Jaynee Silvers-Singer went to school for the performing arts to pursue modeling, acting and singing, she found a white space for building athleisure wear brands around celebrities and personalities.<p>Shortly after her success in the entertainment industry, Jaynee had a creative vision to …

Entrepreneurship

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

Cyber Communications Inc. (CCI) and SpotX have inked a deal which will see the adtech platform bring its programmatic solutions to television …

AdTech

Cross Country joins forces with PHD and McCann to attract over 50s

Train operators CrossCountry is aiming to connect with travellers over 50 in its latest campaign, launched by PHD Manchester and McCann …

Train Travel

General Magic—how tech superfriends assembled, dreamt up smartphones, and failed

New film chronicles an overlooked tech company with a landmark idea and lessons to share.<p>The story of General Magic, which is chronicled in a new …

Silicon Valley

How Amazon’s internal healthcare clinics could save money and make its employees healthier

Amazon has disrupted everything from bookstores to internet infrastructure — and made a lot of money along the way. But now the company is taking aim …

Digital Health

A random person has the chance to win a McDonald's Gold Card and a lifetime of free fast food. Here's the real story behind the mythic card in Bill Gates' and Warren Buffett's wallets.

McDonald's is allowing a random person to join a club that counts Mitt Romney, Warren Buffett, and Bill Gates as its members: those who have access to free McDonald's for life.<p>Every day you order from McDonald's between August 10 and August 24, you are automatically entered in the sweepstakes to …

McDonald's

Hackers Found a (Not-So-Easy) Way to Make the Amazon Echo a Spy Bug

Since smart speakers like the Amazon Echo first began to appear in homes across the world, the security community has come to see them as a prime …

Amazon Echo

CBS Sunday Morning Goes Prime Time

As part of CBS Sunday Morning’s 40th anniversary celebration, the venerable CBS News program will produce a one-hour prime time special that will …

New York City