David Nguyen

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Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

Top 10 Marketing Books of All Time

Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …

Marketing

Selfies are 'damaging' and leave young people vulnerable to abuse, claims psychologist

• Experts claim selfies are causing confidence problems in teenagers<br>• Young people are using the trend of taking photos of themselves to seek approval …

21 Expressions You're Probably Saying Wrong

Do you consider yourself a grammar snob? Then read on to ensure these 21 commonly misused expressions aren't coming from your keyboard.

Grammar

Aussie supermarkets: now only a bit worse than those in UK or Germany

by Mark Ritson<p>I arrived in Australia as an immigrant almost exactly 10 years ago. I vividly remember those first few weeks walking around my adopted …

Trends

Can’t touch this: Vegemite too strong for the private label clones

by Mercedes Ruehl<p>The<p>Vegemitespinoff Cheesybite of several years ago may have been a flop, but there is no getting around the fact that Vegemite …

Comfort Food

McDonald’s sales drop, too much ‘Loose Change’ probably to blame

by Jane Lindhe<p>News that local sales at the world’s largest fast food chain,<p>McDonald’s, are falling due to high levels of youth unemployment and …

McDonald's

Smart ways to advertise: Lessons from the ‘Dumb Ways to Die’ video

by Mercedes Ruehl<p>Advertising has always been a quick-paced, may-the-best-man-win kind of game but even this is a sector that is fundamentally …

Five mobile app marketing tactics for big brands

by Simon van Wyk<p>When internet analyst and all-around digital guru<p>Mary Meekerfrom Silicon Valley venture capitalist firm Kleiner Perkins Caufield & …

Apps

Myer and the celebrity factor

by Mark Ritson<p>It’s decision time for Myer. Now that its spring/summer collection has been successfully launched, the focus switches from the clothes …

Samuel L. Jackson

Tony promises a new mining boom

It’s the “boom” that just won’t die. From BS:<p>A second mining investment boom could hit the Australian economy if there’s a change of government, …

Tony Abbott

The immigrant nation

<i>Cross-posted from Ross Elliott at The Pulse.</i><p>Australia’s history is one of immigration. Many came, ironically given the current political debate, by …

Statue of Liberty

“If people sense how committed you are, what the standard is, what you believe in, what you expect, they respond to that. And if they care as deeply as you do, it doesn't take a motivational speech.” Saturday Night Live's Lorne Michaels on leadership, the power of absolute deadlines, and resolving creative differences: http://bit.ly/14DP5fg