Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd
Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition,
Essential books for entrepreneurs who really want to understand how and why their customers buy. In previous posts, I've identified the best motivational books of all time and the best sales books of time.