NOTE DI TURISMO #CASESTUDY in #DESTINATIONMANAGEMENT

Una selezione di casi studio su scala globale di interesse per i destination managers. Selezione curata dai Destination Management Insighters.Segui

By DMI - Destination Management Insighters

DMI - Destination Management Insighters
The Story Behind London’s Sold-Out Literary Pub Tour
skift.com - Syndicated
A bartender asks Gavin Smith whether he fancies a citrus pale ale or Kolsch-style lager at the Newman Arms — a London pub dating back to 1730. The …
September 15
DMI - Destination Management Insighters
This hotel chain is using biometric data to find you the perfect vacation spot
Fast Company - Melissa Locker
AccorHotels wants to read its guests’ minds—and their heart rate and EEG and galvanic skin response, too. The company teamed up with Toronto-based agency Cossette and digital experience creators The Mill
Jul 2, 2018
DMI - Destination Management Insighters
Tourism Board Engagement With Airbnb Is Not One-Size Fits All
skift.com - Dan Peltier
Tourism boards often find themselves in a complicated position when it comes to Airbnb and they’ve been less vocal about the sharing economy than the …
Dec 29, 2017
DMI - Destination Management Insighters
Amsterdam brings in ban on new city centre tourist shops -
dutchnews.nl
Amsterdam city council is to stop any more shops aimed at tourists or selling fast food opening up the city centre with immediate effect, the Parool …
Oct 5, 2017
DMI - Destination Management Insighters
DSSG EUROPE - SUSTAINABLE TOURISM IN FLORENCE
dssg-eu.org
Mass tourism is at a tipping point. High-speed trains and low-cost airlines allow larger amounts of people to travel faster, and more frequently than …
Oct 9, 2017
DMI - Destination Management Insighters
Dynamiser les territoires ruraux grâce aux festivals culturels
veilletourisme.ca - Aude Lenoir
Sur le site de Québec Original, parmi les festivals et les événements répertoriés, seuls 26 % se tiennent dans les régions éloignées. Pourtant, ils …
Oct 2, 2017
DMI - Destination Management Insighters
Vente d’activités de loisirs : la revanche des DMO
etourisme.info - Jean-Luc Boulin
On a souvent dit, ici même, que les offices de tourisme et autres DMO avaient perdu la bataille de la commercialisation en ligne, notamment parce que …
Oct 2, 2017
DMI - Destination Management Insighters
How Tourism Australia turned the World's Best Restaurants Awards into a marketing machine
marketingmag.com.au
Case study: here’s how Tourism Australia’s brought the world’s most influential culinary professionals to Australia to inspire inform and earn their …
Aug 24, 2017
DMI - Destination Management Insighters
Barcelona Overtourism: Airbnb and Short-Term Rentals
skift.com - Samantha Shankman
It’s our fifth birthday this week. Click on the logo for more big stories. Barcelona’s city government has opened nearly 6,000 disciplinary cases …
Aug 3, 2017
DMI - Destination Management Insighters
The miracle of Matera: from city of poverty and squalor to hip hub for cave-dwellers
The Guardian - Angela Guiffrida in Matera
One of Italy’s most deprived cities – so lacking hope that God was said to keep well away – is now an Airbnb hotspot and set to be European capital of culture There is a sense of shame as Luigi Plasmati,
Jun 17, 2017
DMI - Destination Management Insighters
Destination Canada’s digital advertisement partnerships paying off
The Globe and Mail - SUSAN KRASHINSKY
The seaside cliffs of Newfoundland and Labrador; the Rocky Mountains' snowy peaks and blankets of evergreen – for years now, such grand, sweeping vistas have been the staples of Canadian tourism advertising.
Dec 1, 2016
DMI - Destination Management Insighters
San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back
skift.com - Greg Oates
Every tourism and convention bureau wants to improve repeat visitation rate to the destination, both on the leisure and meetings side, but there’s …
Nov 7, 2016
DMI - Destination Management Insighters
Accordo tra Milano e le Ferrovie Svizzere per uno scambio di turisti
marketingdelterritorio.info - Claudio Pizzigallo
Previsti sconti sui biglietti d’ingresso a mostre e musei, distribuzione dei rispettivi materiali informativi, promozione sul web, biglietti del …
Nov 9, 2016
DMI - Destination Management Insighters
“Expedia – Travel Yourself Interesting”
DMI - Destination Management Insighters
“Expedia – Travel Yourself Interesting” http://www.creamglobal.com/case-studies/latest/17798/37986/explore-canada/
Nov 9, 2016
DMI - Destination Management Insighters
https://www.thinkwithgoogle.com/case-studies/destination-canada-inspires-new-travellers-with-video-campaign.html
DMI - Destination Management Insighters
Nov 9, 2016
DMI - Destination Management Insighters
Tourism, cheese and Nordic noir: how football made Iceland a hot property
The Guardian - Brian Oliver
Victory over England put the spotlight on the country and its economy is reaping the rewards Those noisy supporters who made the “Viking clap” world famous will not be the only ones supporting Iceland
Oct 8, 2016
DMI - Destination Management Insighters
This New Group Plans to Protest "Harmful or Illegal" Tourism in Ibiza
VICE - Britt Julious
Ibiza residents have planned a series of public protests to address problems stemming from excessive tourism. According to Diario de Ibiza, the protests will be organized by Prou!, a campaign group formed
Oct 10, 2016
DMI - Destination Management Insighters
“Il caso di DeltaPo insegna molto su quanto il turismo possa essere l’architrave di un progetto di outlet. Il villaggio commerciale sta uscendo da anni travagliati e in particolare da un lungo stop im …
Belli e invincibili, alla fine hanno vinto gli outlet
linkiesta.it - Fabrizio Patti
Sep 30, 2016
DMI - Destination Management Insighters
Cinema, turismo, marketing.
How Game of Thrones helped tourism invade Ireland - Destination Think! -
destinationthink.com
July 26
DMI - Destination Management Insighters
Origins and Success of 100% Pure New Zealand Destination Brand | The Place Brand Observer
placebrandobserver.com - Florian Kaefer
It is thanks to New Zealand’s country reputation as clean and green that 100% Pure New Zealand had the chance to become one of the most successful …
Sep 6, 2016
DMI - Destination Management Insighters
Seeing is believing – imagery icons and interaction in destination marketing
tnooz.com - By Sponsored Content | March 31, 2016
Marriott tightens reins on wholesale rates by tapping Expedia to manage distribution AvantStay locks in $20M in funding, looks to expand short-term …
Mar 31, 2016
DMI - Destination Management Insighters
A Milano lo Sportello Unico Eventi diventa permanente: dopo Expo è più facile organizzare manifestazioni in città
eventreport.it
È uno dei lasciti di Expo, e ora diventa permanente per continuare a offrire agli operatori procedure semplificate per l’organizzazione di eventi a …
Feb 18, 2016
DMI - Destination Management Insighters
How to Change a Destination Name: Case Study Lane County, Oregon (USA) | The Place Brand Observer
placebrandobserver.com - The Editorial Team
Here's a short but significant case study by city branding expert Bill Baker in the USA, on how to change a destination name. First published on …
Feb 2, 2016
DMI - Destination Management Insighters
Gli eventi sostenibili si fanno in location sostenibili: le best practice dei centri congressi più avanzati
eventreport.it
Difficile produrre un evento che abbia caratteristiche di sostenibilità se la location che lo ospita non ne ha alcuna: la location è infatti il …
Dec 21, 2015