NOTE DI TURISMO #CASESTUDY in #DESTINATIONMANAGEMENT

Una selezione di casi studio su scala globale di interesse per i destination managers. Selezione curata dai Destination Management Insighters.Segui

By DMI - Destination Management Insighters

This hotel chain is using biometric data to find you the perfect vacation spot
Fast Company - Melissa Locker
AccorHotels wants to read its guests’ minds—and their heart rate and EEG and galvanic skin response, too. The company teamed up with Toronto-based agency Cossette and digital experience creators The Mill
Tourism Board Engagement With Airbnb Is Not One-Size Fits All
skift.com - Dan Peltier
Tourism boards often find themselves in a complicated position when it comes to Airbnb and they’ve been less vocal about the sharing economy than the …
Amsterdam brings in ban on new city centre tourist shops -
dutchnews.nl
Amsterdam city council is to stop any more shops aimed at tourists or selling fast food opening up the city centre with immediate effect, the Parool …
DSSG EUROPE - SUSTAINABLE TOURISM IN FLORENCE
dssg-eu.org
Mass tourism is at a tipping point. High-speed trains and low-cost airlines allow larger amounts of people to travel faster, and more frequently than …
Dynamiser les territoires ruraux grâce aux festivals culturels
veilletourisme.ca - Aude Lenoir
Sur le site de Québec Original, parmi les festivals et les événements répertoriés, seuls 26 % se tiennent dans les régions éloignées. Pourtant, ils …
Vente d’activités de loisirs : la revanche des DMO
etourisme.info - Jean-Luc Boulin
On a souvent dit, ici même, que les offices de tourisme et autres DMO avaient perdu la bataille de la commercialisation en ligne, notamment parce que …
How Tourism Australia turned the World's Best Restaurants Awards into a marketing machine
marketingmag.com.au
Case study: here’s how Tourism Australia’s brought the world’s most influential culinary professionals to Australia to inspire inform and earn their …
Barcelona Overtourism: Airbnb and Short-Term Rentals
skift.com - Samantha Shankman
It’s our fifth birthday this week. Click on the logo for more big stories. Barcelona’s city government has opened nearly 6,000 disciplinary cases …
The miracle of Matera: from city of poverty and squalor to hip hub for cave-dwellers
The Guardian - Angela Guiffrida in Matera
One of Italy’s most deprived cities – so lacking hope that God was said to keep well away – is now an Airbnb hotspot and set to be European capital of culture There is a sense of shame as Luigi Plasmati,
Destination Canada’s digital advertisement partnerships paying off
The Globe and Mail - SUSAN KRASHINSKY
The seaside cliffs of Newfoundland and Labrador; the Rocky Mountains' snowy peaks and blankets of evergreen – for years now, such grand, sweeping vistas have been the staples of Canadian tourism advertising.
SFMOMA
San Francisco Has a Local-Focused Strategy to Get Visitors to Come Back
skift.com - Greg Oates
Every tourism and convention bureau wants to improve repeat visitation rate to the destination, both on the leisure and meetings side, but there’s …
Accordo tra Milano e le Ferrovie Svizzere per uno scambio di turisti
marketingdelterritorio.info - Claudio Pizzigallo
Previsti sconti sui biglietti d’ingresso a mostre e musei, distribuzione dei rispettivi materiali informativi, promozione sul web, biglietti del …
“Expedia – Travel Yourself Interesting”
DMI - Destination Management Insighters
“Expedia – Travel Yourself Interesting” http://www.creamglobal.com/case-studies/latest/17798/37986/explore-canada/
…
DMI - Destination Management Insighters
https://www.thinkwithgoogle.com/case-studies/destination-canada-inspires-new-travellers-with-video-campaign.html
Tourism, cheese and Nordic noir: how football made Iceland a hot property
The Guardian - Brian Oliver
Victory over England put the spotlight on the country and its economy is reaping the rewards Those noisy supporters who made the “Viking clap” world famous will not be the only ones supporting Iceland
This New Group Plans to Protest "Harmful or Illegal" Tourism in Ibiza - VICE
VICE - Britt Julious
Around 200 people gathered to discuss a plan of action. Ibiza residents have planned a series of public protests to address problems stemming from excessive tourism. According to Diario de Ibiza, the will
Belli e invincibili, alla fine hanno vinto gli outlet
linkiesta.it - Fabrizio Patti
Alla fine hanno vinto loro, gli outlet, contro quelli che li guardavano dall’alto in basso e contro questa infinita crisi. Anno dopo anno i consumi …
How Game of Thrones helped tourism invade Ireland - Destination Think! -
destinationthink.com
“Views To Die Horribly For.” It’s not your typical tourism slogan, but when a major television show is filmed in your destination, your DMO needs to …
Origins and Success of 100% Pure New Zealand Destination Brand – The Place Brand Observer
placebrandobserver.com - Florian Kaefer
It is thanks to New Zealand’s country reputation as clean and green that 100% Pure New Zealand had the chance to become one of the most successful …
Seeing is believing – imagery icons and interaction in destination marketing
tnooz.com - By Sponsored Content | March 31, 2016
Oyo Rooms's 21-year-old CEO raises $25M for budget hotel platform [UPDATED] Travel payments, part 3: Virtual payment tech and its impact on business …
A Milano lo Sportello Unico Eventi diventa permanente: dopo Expo è più facile organizzare manifestazioni in città
eventreport.it
È uno dei lasciti di Expo, e ora diventa permanente per continuare a offrire agli operatori procedure semplificate per l’organizzazione di eventi a …
How to Change a Destination Name: Case Study Lane County, Oregon (USA) – The Place Brand Observer
placebrandobserver.com - The Editorial Team
Here’s a short but significant case study by city branding expert Bill Baker in the USA, on how to change a destination name. First published on …
Gli eventi sostenibili si fanno in location sostenibili: le best practice dei centri congressi più avanzati
eventreport.it
Difficile produrre un evento che abbia caratteristiche di sostenibilità se la location che lo ospita non ne ha alcuna: la location è infatti il …