Delvin

11 Flips | 4 Magazines | 1 Like | @dlwallac | Keep up with Delvin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Delvin”

Getting Beyond “Show Me the Money”: An Interview with Andris Zoltners

As a young business school professor, Andris Zoltners became fascinated by two questions: How many salespeople does a company need, and how should it divide up their territories to balance workload and market potential—so as to maximize profits? To unearth the answers, he developed and applied …

The Most Common Mistake People Make In Calculating ROI

Your company is ready to make a big purchase — a fleet of cars, a piece of manufacturing equipment, a new computer system. But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits with the costs. Analyzing ROI isn’t always as simple …

4 Ways Brands Can Tell Compelling Stories With Content Marketing

With access to broad distribution channels, it's easier than ever to create and distribute great content.<p>From cave paintings to long-form journalism and 140 character tweets, humans have the insatiable thirst for stories and compelling content. Our love of stories and content can never be cured, …

How to Get Started with Video: 17 Marketing Experts Share Their Advice

You know it’s important to use video in your marketing campaigns to increase engagement and conversions, however, marketing with video can be …

3 ways small businesses can use video marketing

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>In …

4 LinkedIn Campaign Types Every B2B Marketer Should Know [INFOGRAPHIC]

Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, …

IBM Study Finds Consumers Are Disappointed By Marketers

While there is an abundance of insight from the marketer’s point of view, a new report from IBM/Econsultancy reminded me that we don’t have much perspective regarding what <i>consumers</i> think of <i>marketing</i>. In a novel piece of research, 4 out of every 5 consumers say that brands don’t behave as if they …

Build an Innovation Engine in 90 Days

Practically every company innovates. But few do so in an orderly, reliable way. In far too many organizations, the big breakthroughs happen despite the company. Successful innovations typically follow invisible development paths and require acts of individual heroism or a heavy dose of serendipity. …

Five Of The Most Useful Business Books In The Last 25 Years

I’ve read literally hundreds of business books and got something out of all of them.<p>But when it comes to performing better in business, there are five books that shine brighter than the rest. If you’re committed to creating a truly world class business, these books can really help you.<p><b>1. The 22</b> …

55 Email Marketing Tools For Small Businesses To Use

These days, marketing has seen a big shift from email to social media, because of the big opportunities there. To some, the idea of email marketing …