Dante Loquercio

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5 Key Components of a Winning Social Media Campaign | JUST™ Creative

<i>This article has been contributed by Michael Georgiou.</i><p>Facebook has 1.35 billion monthly active users and Twitter has 284 million of them. These …

Do Instagram ads work? Brands are about to find out.

As Instagram users know, the Facebook-owned photo sharing giant is one of the few major social networks that hasn't yet been inundated with ads …

Instagram Starts Offering Essential Ad Tools At Last

Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, …

How Twitter Decides What to Place in Your Stream

It's not what you think.<p>Earlier this week, Twitter began adding content to users’ timelines, and it says it’s going to keep doing that.<p>But Twitter hasn’t really explained <i>how</i> it’s doing that — and the bits of information it has offered are confusing.<p>Let’s try to clear it up.<p>Right now, when Twitter …

Buying Stuff Within A Tweet Is Reportedly Coming To Twitter Via Stripe

Soon you’ll be able to buy something straight from a Tweet, if the rumours come true. Tech site Re/code says sources have told it that Twitter is working with payments startup Stripe on the launch of its ‘in-tweet’ commerce project.<p>Twitter is reportedly planning to add buttons within tweets that …

McDonald’s Gets Super-Sized Backlash With Instagram Ads

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that …

Pinterest Offers New Mobile Feature

Pinterest is breaking into mobile messaging with a new feature for users to chat about particular Pins, or anything else that comes to …

Snapchat Is Now The #3 Social App Among Millennials

Snapchat is now the third most popular social app among millennials, according to a recent report by comScore, which finds that Snapchat has 32.9% penetration on these young users’ mobile phones, trailing only Instagram (43.1%) and Facebook (75.6%).<p>That means the app is more popular than Twitter, …

Twitter Launches Promoted Video Ads in Beta

Twitter today introduced Promoted Video ads in beta. The company is offering advertisers a new Cost Per View (CPV) ad buying model, which means they only get charged when a user starts playing the video ad in question.<p>The beta launch expands on the company’s Twitter Amplify program, giving brands a …

How to Do a Content Audit [Updated for 2017]

This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics …

Twitter introduces Promoted Video

en_GB<p>article<p>Twitter is trialling a new ad format, Promoted Video, which will allow brands to extend the reach of their video content on Twitter and …

Twitter Testing Easier-To-Use Hashtags

The new feature, seen by The Wall Street Journal in the Twitter app for iOS, added an expanded label to some hashtag searches such as #tbt (Throwback Thursday), #smh (Shaking My Head) or #oitnb (TV series “Orange Is The New Black”).

Social Media Strategy: How Much Time Should Planning Take?

<i>This post originally appeared on the Buffer blog.</i><p>I have a blog post to write. This blog post, to be exact.<p>And in the course of researching, outlining, writing, editing, and writing some more, I also have other hats to wear. Email marketing. Social media strategy. Blog promotion, blog design, and …

Instagram is embracing its inner Twitter

With suggested follows, curated content, and perhaps soon trending hashtags, Instagram looks to kick growth into high gear<p>Instagram was always one of Twitter co-founder Jack Dorsey’s favorite apps. The story goes that Dorsey just barely missed his opportunity to acquire the company, which had …

Tumblr looks to capitalize on Facebook’s chokehold on brand content

One of the unlikely beneficiaries of decreased organic reach on Facebook and the corresponding decline in brand publishing activity may be Tumblr.<p>At …

Puma Pounces on Twitter's 'Flock to Unlock'

Puma is taking advantage of an ad enhancement option<br>from Twitter called Flock to Unlock that challenges fans to retweet in order to "unlock" new …

LinkedIn's New Enterprise Sales Tool Could Be Big For B2B Marketers

A new LinkedIn product geared towards salespeople may soon be a mainstay in b-to-b marketing departments.<p>The product, a standalone, more powerful …

Twitter may be considering a Facebook-style feed — but would that help its growth or derail it?

After a couple of quarters that had analysts and investors concerned about its growth potential, Twitter managed to turn in a fairly strong …

How to Use Google Analytics to Run a Social Media Split Test

Have you used Google Analytics to get an idea of what content your audience responds to most?<p>Have you tried split testing?<p>Using Google Analytics …

Internet.Org’s App With Free Access To Facebook, Google, Wikipedia, Local Info Launches In Zambia

85% of the 5 billion people without Internet simply can’t afford data plans. So Facebook’s accessibility initiative Internet.org today launches its Android and web app for the developing world with free data access to a limited set of services including Facebook, Messenger, Wikipedia, and Google …

Twitter Acquires Image Search Startup Madbits

Twitter has acquired image search startup Madbits for an undisclosed amount. The announcement was made on New York-based Madbits‘ site and first spotted by Gigaom. Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari said:<p>“Today, after a tremendous year of development and …

Instagram Launches One-Touch Photo And Video Messaging App Bolt Outside The US

Instagram is taking on Snapchat by turning your best friends’ faces into the shutter button with today’s official release of its first standalone app Bolt, but only Singapore, South Africa and New Zealand will get this initial phase of the iOS and Android rollout. Designed for lightning-fast, …

REPORT: Snapchat In Talks To Raise Funding At A $10 Billion Valuation

After this news broke we started pinging our own sources, and we're hearing that some of it is "false." We're trying to figure out more, but it may be related to Alibaba as investor.<p>Snapchat is a photo sharing app that lets people send self-destructing messages. It's a fun way to send a message to …

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Pinterest Acquires Icebergs, The Pinterest For Creatives

Pinterest has acquired Icebergs, a “Pinterest for creative types,” which offered an online collaboration service that allowed users to organize their projects, including not only images, but also articles, files, videos, and other content, and share that content with others. The Barcelona-based …

Hangouts Now Works Without Google+ Account, Becomes Part Of Google Apps For Business And Gets SLA

Say what you want about Google+, but it incubated two great products at Google: Hangouts for video meetings and Google+ Photos. While Photos is still deeply integrated with the social network, Hangouts is starting to grow up and it’s shedding some of its Google+ past today.<p><b>Update</b>: <i>Google had given</i> …

7 Must-Have Networking Apps to Boost Your Social Media Marketing

Do you want to build strong relationships around your brand?<p>Are you using networking apps to connect online?<p>Networking with the right people can make …