Derek J. Falter

16 Flips | 3 Magazines | @djfalter | Keep up with Derek J. Falter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Derek J. Falter”

Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials

Hit ’em with a television commercial, then with a Twitter ad to really drive the message home. That’s the promise of Twitter’s TV Ad Targeting it’s rolling out to all US advertisers today after its beta launch in May. Twitter’s Nielsen studies say the combo deliver 95% stronger message association …

Facebook Updates Its Ad Manager Reports With More Customizable, Real-Time Data

Facebook’s effort to simplify its ad products continues: Today it’s announcing an update to Ad Manager Reports, a product whose name pretty much explains what it does — helps advertisers track and manage their campaigns on Facebook.<p>The goal of the changes, according to Product Manager David Baser, …

Report: Google Gains As Search Ad Spending Starts To Rebound

Spending on search advertising in the U.S. rose in the second quarter following a steep year-over-year drop in the first three months of the year, according to a new report from digital ad firm IgnitionOne.<p>The 7% rise is still considerably below last year’s 15% rise in spending on those little ads …

The Case For Losing Your Sales People And Killing Cold Calls Forever

Generating sales can cost almost as much as the revenues they bring in. Here’s how three companies are conquering the top line without a single sales person and zero cold calling.<p>Think about the last time you wanted to make a major purchase.<p>Did you pull an Amy Poehler and unleash a barrage of …

Dog Food

You Know What's Cool? 1 Million Advertisers On Facebook

Facebook just hit 1 million advertisers, a milestone signaling that it has become a mainstream advertising channel for small and medium-sized businesses.<p>OK, so maybe cool isn’t the right word, but it’s hard to resist a good line from <i>The Social Network</i> movie. The social network announced the figure …

Facebook To Simplify Ad-Buying Process By Eliminating Half Of Its 27 Ad Units

Facebook is wrapping up a press session at its Menlo Park headquarters where it talked about the progress that it’s making with advertisers and announced it will be eliminating and consolidating a number of ad units.<p>The big vision, according to Product Manager Fidji Simo, is to simplify the general …

The Best Places For Guys To Shop

The results are in, and we're ready to reveal where men like to get their apparel and accessories.<p>Nearly 1,000 Business Insider readers took the survey. Not surprisingly, 97% of the respondents were men, most of whom are city dwellers in their twenties.<p>Preferences were split between department …

Online advertising up 16 percent through first quarter

A new report reveals that advertisers poured $9.6 billion into their campaigns over that period<p>NEW YORK (AP) -- New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at …

Gigaom | Barry Diller: The internet is eating the cable company

Advertisement<p>The wall that broadcasters and cable companies have built around their services is not long for this world, according to Barry Diller, …

At D11, It's Clear: China Beats U.S. In Mobile & Internet

China is fast becoming the Howard Stern, the Ryan Seacrest, the TMZ, the King of all Media.<p>On May 29, Mary Meeker and Liang Wu of venture capital giant Kleiner Perkins presented top internet trends for 2013 at the All Things Digital D11 Conference held at the Terranea Resort in Rancho Palos Verdes, …

Tumblr launches first in-stream sponsored posts on web following mobile rollout

Just over one month ago, Tumblr introduced its first in-stream mobile ads, and today, it's bringing the same ads to its website. The "sponsored posts," as they're called, often take the form of Tumblr-friendly images like GIFs of a scene from <i>The Great Gatsby</i> or an animation of a GE jet engine. The …

Facebookers, beware: That silly update can cost you a job

Little did Ashley Payne know that the festive photo of her holding both a pint of beer and a glass of red wine would lead to her losing her high school teaching job.<p>The 24-year-old educator posted the image to her Facebook profile, and after a parent complained, school officials told Payne she'd …

Twitter to launch automated ad exchange to let brands retarget you via tweets

Twitter is planning to launch a Facebook Exchange-like service that enables brands to buy ads programmatically and retarget Twitter users based on browsing and search history.<p>According to an AdAge report, Twitter has already talked to at least one brand about selling ads on the exchange as well as …

New York Times Launches First Full Mobile Site Redesign Since 2006

Until recently, the New York Times mobile site was exactly the same as it was when it launched in 2006, back when touch-screens were a rarity, the …

Advertising Industry

Mobile Ads That Use Location Data Are Much More Effective

<i>Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.</i><p><b>Location-Aware Mobile Campaigns See Eye-Catching Metrics (Internet2Go)</b><br>Greg Sterling breaks down a new report …

Qriously raises $3.5M for hyper-accurate 'askvertising'

Polling platform Qriously has just grabbed itself a nice $3.5 million sack o’ change from Spark Capital and Accel Partners for its own special brand of mobile ads.<p>Hang on to your hats: It’s called askvertising, or, as Qriously would spell that made-up word, asQvertising.<p>(Yes, they capitalize the Q. …