iProximity: Connecting Physical Spaces to Data

Most recent stories in iProximity: Connecting Physical Spaces to Data

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  David Burden

  

  Forrester: In-store mobile use drives confidence for shoppers

  mobilemarketer.com - By

  • Fifty-five percent of these Progressive Pioneers say they pay for a product found in the store with a mobile phone, compared with 39% of Savvy …

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  David Burden

  

  Airport Adds 2,000 Beacons, Augmented Reality Wayfinding

  mediapost.com - Chuck Martin

  Beacons at retail have been chugging along in various tests and trials, with some large deployments. The promise of beacons in that context has been …

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  David Burden

  

  App Annie: App usage doubles in 2 years as mobile web fades

  mobilemarketer.com - By

  • Mobile app usage has doubled in the past two years to an average of two hours per day, boosting it to 7x the amount of time users spend on mobile web …

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  David Burden

  

  Target's app to guide customers through stores and to deals

  mobilemarketer.com - Daphne Howland Senior Reporter

  Dive Brief: Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move …

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  David Burden

  

  Walmart jumps ahead of Amazon with Scan & Go

  mobilemarketer.com - By

  Dive Brief: Walmart is offering a Scan & Go capability in several stores that allows shoppers to use a mobile app to scan barcodes of items they want …

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  David Burden

  5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers | Street Fight

  streetfightmag.com - Stephanie Miles