iProximity: Connecting Physical Spaces to Data

News articles from around the Globe about technology that connects physical spaces and big data, including Beacons, NFC, RFID, and IoT. By iProximity.net

By David Burden

David Burden
Forrester: In-store mobile use drives confidence for shoppers
mobilemarketer.com - By
• Fifty-five percent of these Progressive Pioneers say they pay for a product found in the store with a mobile phone, compared with 39% of Savvy …
Oct 2, 2017
David Burden
Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
mediapost.com - Chuck Martin
Beacons at retail have been chugging along in various tests and trials, with some large deployments. The promise of beacons in that context has been …
May 31, 2017
David Burden
App Annie: App usage doubles in 2 years as mobile web fades
mobilemarketer.com - Author
• Mobile app usage has doubled in the past two years to an average of two hours per day, boosting it to 7x the amount of time users spend on mobile web …
Sep 26, 2017
David Burden
Target's app to guide customers through stores and to deals
mobilemarketer.com - Author
Dive Brief: Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move …
Sep 21, 2017
David Burden
Walmart jumps ahead of Amazon with Scan & Go
mobilemarketer.com - By
Dive Brief: Walmart is offering a Scan & Go capability in several stores that allows shoppers to use a mobile app to scan barcodes of items they want …
Aug 9, 2017