iProximity: Connecting Physical Spaces to Data

News articles from around the Globe about technology that connects physical spaces and big data, including Beacons, NFC, RFID, and IoT. By iProximity.net

By David Burden

David Burden
Forrester: In-store mobile use drives confidence for shoppers
mobilemarketer.com - Author
• Fifty-five percent of these Progressive Pioneers say they pay for a product found in the store with a mobile phone, compared with 39% of Savvy …
Oct 2, 2017
David Burden
Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
mediapost.com - Chuck Martin
Beacons at retail have been chugging along in various tests and trials, with some large deployments. The promise of beacons in that context has been …
May 30, 2017
David Burden
App Annie: App usage doubles in 2 years as mobile web fades
mobilemarketer.com - Author
• Mobile app usage has doubled in the past two years to an average of two hours per day, boosting it to 7x the amount of time users spend on mobile web …
Sep 26, 2017
David Burden
Target's app to guide customers through stores and to deals
mobilemarketer.com - Author
Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move about the …
Sep 21, 2017
David Burden
Walmart jumps ahead of Amazon with Scan & Go
mobilemarketer.com - Author
Walmart is offering a Scan & Go capability in several stores that allows shoppers to use a mobile app to scan barcodes of items they want to buy, pay …
Aug 10, 2017
David Burden
5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers
streetfightmag.com - Stephanie Miles
Aug 6, 2017
David Burden
Study: 72% of coupons used in 2016 affected shopping behavior
retaildive.com - Author
Coupon redemption declined by 6.4% in the first six months of 2017, as compared to the year-ago period, but the number of coupons redeemed still …
Aug 1, 2017
David Burden
Marketers Face Challenges in Working with Location Data
eMarketer
Location data can help marketers better reach their target audience. But according to new data from Forrester Consulting, commissioned by …
Jul 19, 2017
David Burden
How shoppers use their smartphones in stores
retaildive.com - Author
Editor's note: The following is the sixth installment in Retail Dive's Consumer Survey, a six-part series examining the psyche of the American …
Jun 7, 2017
David Burden
Generation Z looking to identify with brands
fierceretail.com - by Jacqueline Renfrow Jul 9, 2018 12:00pm
Generation Z (loosely defined as those born between 1995-2012) is not as share-happy as its millennial predecessors. Members of Gen Z strategically …
Jun 10, 2017
David Burden
Apps
QR code test drives 27% of in-store Starbucks customers to trial app
mobilemarketer.com - Author
Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. QR codes supported by 1App were …
May 9, 2017
David Burden
Beacon Use Gives Retailers An Edge With Shoppers
mediapost.com - Laurie Petersen
Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment …
Apr 10, 2017
David Burden
How Share of Visit Analysis is Opening New Doors for Brands |
geomarketing.com
For brick and mortar retailers operating in today’s market climate, having an accurate gauge of audience visitation is crucial. 93 percent of sales …
Mar 10, 2017
David Burden
73% Of Execs See Internet Of Things Impact On Business
mediapost.com - Chuck Martin
The Internet of Things is having an impact on overall business and driving innovation leading to new insights. Those are among the findings of a new …
Feb 22, 2017
David Burden
Factual CEO Elbaz Plots European Expansion As Location Market 'Booms' |
geomarketing.com
Geo-data provider Factual has hired Mandeep Mason as managing director, Europe, as the California company seeks to expand its presence on the …
Feb 22, 2017
David Burden
Google Patent On Location Labels Uses Unique Data To Pinpoint Position
mediapost.com - Laurie Sullivan
If you thought location-based ad targeting would only become more sophisticated, you are correct. Google engineers have developed a labeling …
Feb 21, 2017
David Burden
76% Use Mobile To Shop For Digital Products
mediapost.com - Chuck Martin
Consumers continue to buy in stores, but that hasn’t put a dent in online shopping, both by PC and mobile devices. However, consumers tend to …
Feb 22, 2017
David Burden
http://itpulse.com.ng/awareness-creation-among-citizens-is-key-to-iot-and-smart-city-says-expert/
David Burden
Feb 21, 2017
David Burden
How Louisville became the first smart city on the IFTTT platform
ZDNet - Teena Maddox
Air quality data for Louisville, Ky. is now available on a new IFTTT channel that relays information to subscribers through text, email or even by …
Feb 17, 2017
David Burden
The world’s smartest cities include Singapore, New York, Barcelona
VentureBeat - Dean Takahashi
The world’s smartest cities in terms of technology-sensing infrastructure include Singapore, New York, Barcelona, Oslo, London, and San Francisco, according to Unacast’s latest Proximity.Directory Report
Feb 9, 2017
David Burden
Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
Ad Age - Kate Kaye.
Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all …
Feb 10, 2017
David Burden
First Look: In The Age Where Mobile Matters, Which Cities Are the Smartest? - Mobile Marketing Watch
mobilemarketingwatch.com
Proximity.Directory — the world’s largest directory of proximity companies — has released today its Q4 2016 Report which has aggregated information …
Feb 10, 2017
David Burden
Is a Tweak to Chrome's Search About to Upend Proximity Marketing?
Ad Age - Richard Graves.
Proximity marketing has huge potential but has yet to find its stride. But that may be about to change, thanks to the world's most popular mobile …
Feb 13, 2017
David Burden
Just what IS a smart city?
computerworld.com - Matt Hamblen
It's a fair question, but a hard one to answer. Many larger municipalities have embraced the "smart city" concept in recent years, but definitions of …
Oct 1, 2015
David Burden
Smart Cities News LoRaWan put to test in West Yorkshire
iotm2mcouncil.org
Steve Rogerson February 7, 2017 An initiative for a LoRaWan programme is being tested in Calderdale, a metropolitan borough in West Yorkshire, UK. …
Feb 7, 2017
David Burden
IoT devices will outnumber the world's population this year for the first time
ZDNet - Liam Tung
But analyst firm Gartner has slashed its 2020 forecast for Internet of Things devices by 20 percent, or five billion units. There will be 8.4 billion …
Feb 13, 2017
David Burden
Ericsson, China Mobile, Mobike trial IoT in Shanghai
mobileworldlive.com
China Mobile Shanghai teamed with Ericsson and Mobike, a popular bicycle-sharing service in Asia, to assess the ability of cellular Internet of …
Jan 25, 2017
David Burden
The World's 10 Most Creative Neighborhoods - Metropolis
metropolismag.com
Our survey identifies the top design havens in ten rapidly growing cities around the globe. Artist Olalekan Jeyifous created his Shanty Megastructures …
Sep 8, 2016
David Burden
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
streetfightmag.com - David Card
Dec 5, 2016