David Burden

1,410 Flips | 3 Magazines | 96 Followers | @djb5 | Founder of iProximity - Passionate about mobility developing IoT Solutions that connect people, places and things

Forrester: In-store mobile use drives confidence for shoppers

Brief:<p>Fifty-five percent of these Progressive Pioneers say they pay for a product found in the store with a mobile phone, compared with 39% of Savvy …

eCommerce

Airport Adds 2,000 Beacons, Augmented Reality Wayfinding

Beacons at retail have been chugging along in various tests and trials, with some large deployments.<p>The promise of beacons in that context has been …

Augmented Reality

App Annie: App usage doubles in 2 years as mobile web fades

Brief:<p>Mobile app usage has doubled in the past two years to an average of two hours per day, boosting it to 7x the amount of time users spend on …

Target's app to guide customers through stores and to deals

Dive Brief:<p>Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move …

Walmart jumps ahead of Amazon with Scan & Go

Dive Brief:<p>Walmart is offering a Scan & Go capability in several stores that allows shoppers to use a mobile app to scan barcodes of items they want …

eCommerce

5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers

<i>Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. In addition to splashy</i> …

eCommerce

Study: 72% of coupons used in 2016 affected shopping behavior

Dive Brief:<p>Coupon redemption declined by 6.4% in the first six months of 2017, as compared to the year-ago period, but the number of coupons redeemed …

eCommerce

Marketers Face Challenges in Working with Location Data

Location data can help marketers better reach their target audience. But according to new data from Forrester Consulting, commissioned by …

How shoppers use their smartphones in stores

<i>Editor's note: The following is the sixth installment in Retail Dive's Consumer Survey, a six-part series examining the psyche of the American</i> …

eCommerce

Generation Z looking to identify with brands

Generation Z (loosely defined as those born between 1995-2012) is not as share-happy as its millennial predecessors. Members of Gen Z strategically …

QR code test drives 27% of in-store Starbucks customers to trial app

<b>Correction:</b> <i>A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test.</i><p>Dive Brief:<p>QR codes supported by …

Beacon Use Gives Retailers An Edge With Shoppers

Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment …

eCommerce

How Share of Visit Analysis is Opening New Doors for Brands

For brick and mortar retailers operating in today’s market climate, having an accurate gauge of audience visitation is crucial. 93 percent of sales …

73% Of Execs See Internet Of Things Impact On Business

The Internet of Things is having an impact on overall business and driving innovation leading to new insights.<p>Those are among the findings of a new …

Internet of Things

Factual CEO Elbaz Plots European Expansion As Location Market 'Booms'

Geo-data provider Factual has hired Mandeep Mason as managing director, Europe, as the California company seeks to expand its presence on the …

Mobile Advertising

Google Patent On Location Labels Uses Unique Data To Pinpoint Position

If you thought location-based ad targeting would only become more sophisticated, you are correct. Google engineers have developed a labeling …

AdWords

76% Use Mobile To Shop For Digital Products

Consumers continue to buy in stores, but that hasn’t put a dent in online shopping, both by PC and mobile devices.<p>However, consumers tend to …

How Louisville became the first smart city on the IFTTT platform

Air quality data for Louisville, Ky. is now available on a new IFTTT channel that relays information to subscribers through text, email or even by …

The world’s smartest cities include Singapore, New York, Barcelona

The world’s smartest cities in terms of technology-sensing infrastructure include Singapore, New York, Barcelona, Oslo, London, and San Francisco, according to Unacast’s latest Proximity.Directory Report (Formerly Proxbook).<p>The new Q4 2016 report chronicles the cities that have deployed Proximity …

Internet of Things

Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors

Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all …

First Look: In The Age Where Mobile Matters, Which Cities Are the Smartest?

Proximity.Directory — the world’s largest directory of proximity companies — has released today its Q4 2016 Report which has aggregated information …

Smart Cities

Is a Tweak to Chrome's Search About to Upend Proximity Marketing?

Proximity marketing has huge potential but has yet to find its stride. But that may be about to change, thanks to the world's most popular mobile …

Just what IS a smart city?

What's a "smart city"?<p>It's a fair question, but a hard one to answer.<p>Many larger municipalities have embraced the "smart city" concept in recent …

Smart Cities News LoRaWan put to test in West Yorkshire

LoRaWan put to test in West Yorkshire<p>Steve Rogerson<br>February 7, 2017 <br>An initiative for a LoRaWan programme is being tested in Calderdale, a …

West Yorkshire

​IoT devices will outnumber the world's population this year for the first time

But analyst firm Gartner has slashed its 2020 forecast for Internet of Things devices by 20 percent, or five billion units.<p>There will be 8.4 billion …

Internet of Things

Ericsson, China Mobile, Mobike trial IoT in Shanghai - Mobile World Live

China Mobile Shanghai teamed with Ericsson and Mobike, a popular bicycle-sharing service in Asia, to assess the ability of cellular Internet of …

Internet of Things

The Internet of Things in public services: citizen first

<b>Governments and government agencies across the globe are digitally transforming and in many cases still digitizing. On top of trying to tackle a</b> …

Internet of Things

Tech is moving beyond cities to focus on civic engagement in every U.S. county

Hollie Russon Gilman Contributor<p>Hollie Russon Gilman is the New America Open Technology Institute Civic Innovation Fellow and author of the new book, Democracy Reinvented: Participatory Budgeting and Civic Innovation in America.<p>More posts by this contributor:<p>Creating a new architecture of …

Creating Sustainable Cities by 'Reimagining the Civic Commons'

Akron, Memphis, Chicago, and Detroit will split $40 million in funding for small, local projects “at the bottom of every mayor’s budget list.”<p>Four foundations will join forces to fund civic projects in four cities for a full $40 million. But instead of big anchor projects, this initiative is …

Urban Design