Michael DiTullio

81 Flips | 5 Magazines | 2 Likes | 4 Following | @ditullio1 | Keep up with Michael DiTullio on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michael DiTullio”

5 TED Talks That Will Help You Understand--and Improve--Your Brain

Your brain is the most important yet least understood organ in your whole body.<p>Without it you couldn’t keep breathing, let alone reading this column. Yet how often do you think about your own brain–how it works, what it needs, and how it could work better? Your brain is both the most important and …

It May Be Time for You to Quit Marketing on Facebook

Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.

Brands Are Wasting Money on Facebook and Twitter, Forrester Says

Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start “conversations” and “relationships” with consumers. According to research firm Forrester, they might be wasting their time and money doing so.

Same-day Delivery by Ecommerce SMBs Viable?

Same-day delivery has the potential to become a significant retail differentiator, potentially raising the ecommerce industry’s barrier for entry, …

5 Ways to Improve the Online Shopping Experience

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public …

8 Effective Tips for Creating Successful Loyalty Programs

We spoke to two loyalty program experts to learn more about what it takes to create and sustain a successful loyalty program in today’s flooded …

Why retail marketers should be leading the way

7 Jeff Bezos Quotes That Will Change The Way You Think About Business

From the big things like largely ignoring profits(and mostly getting away with it) to small ones like starting meetings with some communal reading, the Amazon.com founder doesn't do things the usual way.<p>What's the thinking behind his quirky ways and what can you learn from the Bezos approach to …

Business Strategy

Five Customer-Centric Marketing Lessons from Apple to Zappos

Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today’s consumer is empowered. Empowered to find their own information, empowered to share their opinions and empowered to avoid marketing. Brands need to find ways to leverage …

Pluralsight Raises $135 Million At A Valuation Approaching $1 Billion

The online technology training service Pluralsight has raised a whopping $135 million in new financing as it looks to consolidate its position as a major player in personal and professional continuing information technology education.<p>“We believe in the vision we have of democratizing professional …

5 Tools to Help You Discover Great Content to Share With Your Fans

Shares 4K<p>Do you need more engaging social media content?<p>Are you looking for ways to discover great content to share with your fans?<p>What if there were …

Taking A Private Jet Can Be Cheaper Than You Think

When your calves involuntarily cramp at the mere thought of flying in economy yet <i>again</i>, it might be time to book a private jet.<p>Yup, some private planes will fly people just like you for rates that dip -- not always, but sometimes -- below the cost of a regular plane ticket.<p>They're called "empty …

Target And Walmart Should Seduce Customers Back Into Their Stores

What should be on the top of priority lists for Target’s and Wal-Mart’s new leaders?<p>Each of them — Brian Cornell, Target’s new CEO, and Wal-Mart’s new head of U.S. operations, Greg Foran — inherits a stale business. And they need to do some clean up from past woes – e.g., customer data security …

Here's What The Store Of The Future Will Look Like (Hint: Not Amazon)

Few would dispute Amazon’s status as the titan of the e-commerce world, selling more online than its next 12 competitors combined. But given the ubiquity of Jeff Bezos and his bookstore-killer, it’s easy to lose perspective.<p>Amazon made $61 billion in sales worldwide last year — just 13% of what …

E-Commerce Is Not Eating Retail

The recent headlines about retailing are nothing if not provocative. “Shoppers Are Fleeing Physical Stores.” “The Great Mall Exodus.” “Macy’s Confronts the Crisis of the American Mall.” They seem to bolster Marc Andreessen’s prediction that by the end of this decade “retail guys are going to go out …

Tips from 13 Experts on How to Use Hashtags on Facebook

We all know Facebook has hashtags -- but should they be part of your Facebook marketing strategy?<p>I asked 13 experts for their opinions on this.<p>Before …

7 Must-Have Networking Apps to Boost Your Social Media Marketing

Do you want to build strong relationships around your brand?<p>Are you using networking apps to connect online?<p>Networking with the right people can make …

Got Fake Facebook Fans? How to Protect Your Facebook Page

Do you have fake fans on your Page?<p>Do you know how to tell?<p>In February, Facebook announced that it had 1.23 billion monthly active users and up to …

Social Media

How to Use Google Analytics Audience Data to Improve Your Marketing

Do you need to learn more about the Audience reports in Google Analytics?<p>Do you want to know more about your website visitors?<p>Understanding the …

Analytics

How to Use the Facebook Pages to Watch to Track Competitors

Do you know what your competitors are doing on Facebook?<p>Have you used the Facebook Pages to Watch feature?<p>Comparing what other Pages are doing on …

Social Media

12 Businesses that Appear Human When Marketing on Facebook

I love the idea of using stories & photos from REAL people when marketing on Facebook!<p>Remember: authenticity is key to standing out in an ever more …