DIGITAL TRANSFORMATION explained …

By Dirk Liebich | Wachstum planen und Zukunft sichern: Das bedeutet für jedes Unternehmen etwas anderes. Es muss nicht der Expansionskurs sein. Nachhaltigkeit, Verstetigung, Sicherung, Diversifizierung: Auch das ist Wachstum. Dazu braucht es die richtige Denke. Neue Ansätze. Und nicht zuletzt: gangbare Wege. Das Magazin der Digital Tempus Deutschland liefert Verantwortlichen und Entscheidern praktischen Rat, Informationen über aktuelle Entwicklungen, Checklisten, Tipps zu Tools und Markttendenzen in den folgenden Themenbereichen: Sales and Operations Planning, Absatzplanung, Trends, Digitalen Transformation, Wandel, Prognose, Social Media und mehr...

You Too Can Grow a Successful Subscription Company. Here's How.

Dog toys? Baby stuff? Puzzles? Makeup? How can you think 'outside the box'?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Subscription companies have a unique opportunity to connect with their customers. By offering a recurring product, they get multiple chances to interact. Products …

Business Strategy

Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this …

Social Media Marketing

I Bet I Can Make You A Top Writer on Medium in 7 Days’ Time

+ I won’t waste your time with stuff you already know.Your time is valuable, so I’ll get right to it.<b>This article is not about writing better</b> …

Infographics

How Brands Are Getting More Sophisticated at Using Location Data

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with …

AdTech

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Everyone wants to make solid, data-driven decisions. Yet collecting and using data optimally can often feel daunting.

Big Data

Get the job skills you need for your resume in 2018 with these online courses

We are already a few months into 2018, but if one of your New Year’s resolutions is to improve your work situation and increase your income, then …

Project Management

Protect your privacy online with these data-guarding browser extensions

How to fight web trackers.<p>We all know that Facebook and other companies collect data about us. But that's the tip of the iceberg. Web trackers, on everything from shopping sites to social networks, follow your online activities every time you dip a digital toe into the internet. These advertisers …

Privacy

Explaining AI for Commerce

Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered

Machine Learning

Facebook: is it time we all deleted our accounts?

Sorry to break it to you, but you are probably a “dumb fuck”. This is according to statements by a young Mark Zuckerberg anyway. Back in 2004, when a 19-year-old Zuckerberg had just started building Facebook, he sent his Harvard friends a series of instant messages in which he marvelled at the fact …

Privacy

The Incredible Ways John Deere Is Using Artificial Intelligence To Transform Farming

Pesticides are currently an essential ingredient of big agriculture in order to ensure we can continue to feed the ever-growing global population of our planet.<p>However, pesticides also carry inherent risks, such as the damage they can do to the environment and local ecosystems, and the hazards that …

Farming

10 companies that are spearheading digital transformation in their industry

Several businesses have seen positive results from early digital efforts, but challenges remain.<p>Most enterprises are in the midst of a digital …

What enterprises will focus on for digital transformation in 2018

Up until this year, organizations could often afford to overlook the bigger picture for various digital upgrades, improvements, and modernization. In …

Seven Things You Must Do On LinkedIn At The End Of Each Year

Once a year, there is some maintenance you should do on LinkedIn to make sure things are up-to-date. I suggest doing this every December so you start the new year fresh, with an updated profile and networking strategy. Here are the 7 most important actions to take:<p><b>1. Update your photo.</b><p>Changing your …

Networking

How To Create Insanely Successful Video Content For Under $100

It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle.<p>People …

Marketing

5 Steps To A Successful Product Launch In A Highly Competitive Market

A rock thrown into a quarry differs from other rocks only in shape and size.<p>This logic can be applied to product launches.<p>Launching a new product or …

8 Outstanding Content Marketing Case Studies For More Success

There is a lot of misconception and lack of creativity running around in content marketing. Often the term gets thrown into the same old bucket as …

Marketing

Google is funding the creation of software that writes local news stories

Google’s Digital News Initiative has committed £622,000 ($805,000) to fund an automated news writing initiative for U.K.-based news agency, The Press Association. The money will help pay for the creation of Radar (Reporters And Data And Robots), snappily named software designed to generate upwards …

Artificial Intelligence

How Often Should You Send Marketing Emails?

There's no magic number. Find your sweet spot.<p>Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best ways to improve results is by scheduling your emails and knowing how often to send them.<p>According to …

Marketing

This Infographic Crams In Over 30 Essential Google Search Tips

Google’s search engine is an always-expanding, extremely useful tool that’s packed with tons of different tools. Over on Zapier, they outline tons of …

Infographics

Ultrasonic Tracking Beacons Rising

An ultrasonic beacon is an inaudible sound with encoded data that can be used by a listening device to receive information on just about anything. …

Internet of Things

A Data-Driven Look At Where People Are Investing Money In Digital Marketing This Year

As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget.<p>With …

Marketing

Amazon Echo users can now make calls over the device, thanks to a new phone platform integration

<i>This story was delivered to BI Intelligence IoT Briefing subscribers. To learn more and subscribe, please click here.</i><p>Amazon Echo users can now make calls over the device, thanks to the Alexa voice assistant's integration with the Dialpad cloud-based business phone platform, TechCrunch …

Automation

Deep Web Links – Massive Deep Websites Links and Url

Newly Updated List – Deep Web Links 2017, .Onion Links 2017, .Onion sites 2017, Deep Web linkleri, Tor Links, Dark Websites, Deep web websites, Deep …

7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing.<p>The trends are not islands but together amplify and accelerate the …

Marketing

15 Storytelling- und Scrollytelling-Tools: Mach mehr aus Deiner Geschichte!

Du hast kreative Storytelling-Ideen für Deine Firmengeschichte oder Dein Magazin? Dann nichts wie ran ans Geschichtenerzählen. Mit diesen 15 Tools …

With the release of Amazon Lex, AWS asks: Developers, can you build me a chatbot?

Now that Amazon Web Services has made public its Amazon Lex technology, which makes Alexa fetch another case of LaCroix from Amazon Prime at your …

Chatbots

Why Marketers Need To Bring Artificial Intelligence Into Their Digital Marketing Strategy

Digital marketing is a must for any business hoping to grow significantly over the next decade. It’s also one of the fastest-moving areas in …

Digital Marketing

7 Power Writing Tips To Make People Read and Love Your Content

I chuckle whenever someone says <i>“I can’t write.”</i><p>I know – for a fact, that all of you reading this right now <i>love to write.</i><p>I mean, hello? It’s 2017 and …

Writing

21 bot experts make their predictions for 2017

2016 was a huge year for bots, with major platforms like Facebook launching bots for Messenger, and Amazon and Google heavily pushing their digital assistants. Looking forward to 2017, we asked 21 bot experts, entrepreneurs, and executives to share their predictions for how bots will continue to …