Silviya Dineva

24 Flips | 3 Magazines | 41 Likes | 6 Following | 21 Followers | @dinevasilviya | Handling e-commerce content at scale. Having fun with b2b marketing, operations, teams. Jazz too.

Understanding Customer Lifetime Value: A Non-Geek's Guide

What is Customer Lifetime Value and Why Is It Important?<p>Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over …

Customer Experience

How To Lower Your Cart Abandonment Rate Using Conversion Optimization Principles

Manage Your Cart Abandonment Rate Through Conversion Optimization<p>Cart abandonment is a frustrating issue.<p>Shoppers have added items to their cart but …

eCommerce

What I’ve learned for decreasing Magento cart abandonment — a 5-day crash course

The cart abandonment event in online stores is when a customer places an item / items in their shopping cart but does not finish the order. It …

How to Decrease Magento Cart Abandonment (5-day Crash Course)

<b>How to Lower Your Magento Cart Abandonment Rates?</b><p>The cart abandonment event in online stores is when a customer places an item / items in their …

Shopping Cart Hacks For Lower Abandonment Rates

<b>How to Lower Your Cart Abandonment Rates?</b><p>Almost 70% of the customers abandon their shopping cart. That is when they add a product to their online …

eCommerce

How to Decrease Cart Abandonment in Magento Stores?

Lower Magento Cart Abandonment HacksCart abandonment in online stores is when a customer, after browsing through your website, adds item(s) in their …

eCommerce

Customer lifetime value: How online retailers can measure and use CLV

Why is customer lifetime value the single KPI to help online marketers and retailers?<p>Companies today experience the so-called <i>digital denial</i>, meaning …

Email Automation Throughout The Customer Lifecycle

<b>What Is Email Marketing Automation?</b><p>Email automation is a marketing technology that empowers online retailers and marketers to smartly manage, …

Introduction to Email Marketing Automation (Crash Course)

<b>Why Email Automation Is Critical for eCommerce?</b><p>We would like to put you in a real-life situation! Imagine that you have asked someone out and …

Introduction to Email Marketing Automation (7-Day Crash Course)

We would like to put you in a real-life situation! Imagine that you have asked someone out and (luckily) you are having a drink. You’ll never ask …

Email Marketing Automation Results in Better Ecommerce Performance [Infographic]

Recent Survey Proves That Email Automation Results in Better KPIs<p>Email marketing automation is one of the most effective marketing technologies …

How To Adjust Your Email Messages For Millennials

Millennials are kings of eCommerce. They have more spending power than any other generation. In the US it’s estimated to reach up to $200 billion …

Marketing

How to Use Customer Lifetime Value for eCommerce?

Customer Lifetime Value is a key metric that illustrates a prediction of the net profit of an entire future relationship with a customer in eCommerce …

How to Calculate Customer Lifetime Value for Magento?

CLV: Identify and retain your most valuable customers in eCommerce<p>Knowing Customer Lifetime Value for eCommerce is necessary as to help online …

Factoring customer lifetime value into ecommerce marketing planning

How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value?Marketers are facing a new era in online …

eCommerce

Customer Lifetime Value Ecommerce

With CLV example using data from:<p>FREE eBook including a step-by-step guide for Magento shops.<p>This eBook for online retailers, marketers and experts …

Customer lifetime value integration in the eCommerce marketing planning

Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for most of you and …

Remarketing Tactics To Grow Your Customer Lifetime Value

It is very easy to allocate your team efforts, marketing expenses and channels toward the most profitable customers.<p>CLV helps with that!<p><b>Check here</b>how …