Dinda Tisi Calista

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Building a Collaborative Enterprise

Artwork: Geoffrey Cottenceau and Romain Rousset, <b>Logo</b>, 2008<p>A software engineer we’ll call James vividly remembers his first day at Computer Sciences Corporation (CSC). The very first message he received: “Here are your Instructions” (yes, with a capital I).<p>“I thought I was bringing the know-how I’d …

How Consumers Understand (and Misunderstand) Pricing Cues

Getty Images<p>Giant suburban stores with tacky displays always have the best prices, right? Just as urban stores with beautiful gourmet sections have the highest ones?<p>New research suggests that people persist in believing these stereotypes, even though they’re not always true.<p>Ryan Hamilton, of Emory …

How One Company Turned the Recession into an Opportunity — and Thrived

March 24, 2015<p>We recently had the opportunity to interview Shawn Busse, CEO of Kinesis a Portland marketing firm founded in 2000. When his company …

How to Launch Your Digital Platform

For online platform businesses, customer mobilization challenges loom large. The most successful platforms connect two or more types of users—buyers and sellers on a shopping portal, travelers and hotel operators on a booking service—and a strong launch usually requires convincing early users to …

Reinventing Performance Management

At Deloitte we’re redesigning our performance management system. This may not surprise you. Like many other companies, we realize that our current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with our …