Arvind Kumar Jayaraman

28 Flips | 2 Magazines | @dilip666 | Keep up with Arvind Kumar Jayaraman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Arvind Kumar Jayaraman”

iPhone 5S: Apple’s golden ticket?

Two new iPhones, the 5C and 5S, have divided opinion – Matt Warman assesses their chances<p>Sometime this week, queues will begin to form outside Apple’s stores around the world. Two new iPhones go on sale on Friday, and just when people first start camping out, as they surely will, is likely to be a …

iPhone

Email Marketing For Mobile App Creators

Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web devs. Sent 2× a month.<br>You can unsubscribe any …

Jumptap Reveals The 5 Secrets To Successful Mobile Video Advertising

According to Adobe, video consumption on mobile devices increased by 300% in 2012— and it's only growing. As consumers become increasingly open to watching videos on their smaller streams, marketers need to begin adapting to the medium's opportunities as well.<p>Lewis Rothkopf, SVP of network …

Angry Birds

What Happens Every Single Second On The Internet

Recently, we showed you an infographic charting the breadth of activity occurring each minute online. While the raw data gives shape to the proportions of the Internet’s vast time-wasting landscape, this information lacks the visceral punch of a representative visual. Until now.<p>One Second On the …

How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.<p>What's the use …

How Many Of Your Friends See Your Facebook Posts? The Debate's Over, It's 35%

Each user post on Facebook is seen by an average 35% of the user's friends, according to a comprehensive recent study led by Stanford University researcher Michael Bernstein, who collaborated with three Facebook data scientists.<p>Facebook changed the algorithm determining what posts show up in your …

Stanford University

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Top 10 Trends in Social, Mobile and Email Marketing [Report]

Are you armed with the right research and market trends to craft a killer marketing program? This white paper discusses developments in technology, …

14 Product Launches That Rocked And Why

As most marketers know, product launches don't prove their worth in the first year. It's year two that really counts, as consumers either make repeat …

6 Marketing Trends to Watch in 2013: New Research

Are you looking for the latest marketing trends?<p>Wondering how the wide choice of devices and platforms are impacting marketers and …

Marketing

Small Businesses Shirk Advertising

Keith Johnson used to be a brand manager with world's-biggest-advertiser Procter & Gamble Co., overseeing Iams' eight-figure annual media budget. But …

How Social Media Moves Consumers From 'Sharing' To 'Purchase'

Vision Critical’s recently published study, <i>From Social to Sale</i> provides some answers to exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing against participation in Twitter, …

Paid Apps On The Decline: 90% Of iOS Apps Are Free, Up From 80-84% During 2010-2012, Says Flurry

The trend toward more mobile applications going free continues, app analytics provider Flurry confirms this morning in a new report focused on app price changes over time. The company, whose analytics service now runs in nearly 350,000 mobile applications, found that around 80 to 84 percent of iOS …

How Brand Advocacy Can Fuel Your Social Business

If you're reading this, it's quite likely you understand the power of social media and what it can do for your brand or the brands you work on. But …

The Facebook Advertising Ecosystem Explained

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

Social Media

What The U.S. Government Asks Google To Censor [Infographic]

Not hard to see: more takedown requests are coming every year.<p>If the government wants Google to remove content, officials can file a removal request with the tech giant. Google, for transparency, releases data on those takedown requests, there for any interested party to peruse.<p>Designer Sebastian …

Here's What I Learned About Amazon After Spending A Morning At Its Headquarters

The meetings with executives from each company were off the record, so I'm not going to repeat what they said.<p>However, I'll give my general impressions of each company after meeting some people, and walking around their campuses.<p>First up is Amazon. I only spent a half day with the company, so these …

Jeff Bezos

Facebook by the numbers: who buys ads, which games make more money

This morning, we’re taking a look at an infographic that breaks down some of the numbers — both money-numbers and user-numbers — behind Facebook.<p>With revenues of around $1.5 billion per quarter, Facebook gets most of its revenue from advertising. Ads analyst firm eMarketer said in an email that …

iOS Winning More Mobile Ad Share In 2013, AT&T Losing Its iPhone Edge, Velti Reports

Apple’s iOS mobile operating system is winning even more ground in mobile advertising market share, according to mobile ad firm Velti. The firm saw Apple’s share grow from 59 percent overall to 64 percent between May 2012 and May 2013, with the iPhone 5 grabbing a lot of those new impressions. The …

Inside Google’s culture of relentless self-surveying

When Google recently admitted that the baffling brainteasers it posed to interviewees were utterly useless at predicting which ones would make good employees, it was another example of the power of what Google calls “people analytics”—the mixing of Big Data with management science to come up with …