Bob DiGregorio Jr

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How Much Does Corporate Video Production Really Cost?

<b>Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced?</b> Well, you’re not alone. …

Business Development

The 360 Equation: The One Business Model Every Filmmaker Needs To Know

<i>By Marc Schiller</i><p>One thing is clear; for independent cinema to grow and thrive, it needs to find a more sustainable business model. And while there’s …

How to Choose Your Crew

Recently a friend of mine approached me to direct a passion project documentary about a guy who is 5’5’’ and can dunk. I was immediately interested …

Cinematography

Lighting Faces: 3 Professional Ways to Light Faces in Video

So you’ve probably been told about a three-point lighting technique, and you’ve probably been told how to basically set those up for a video that …

Comic Books

Strategic Thinking Exercises – More than 200 Strategic Planning Questions

Productive strategic thinking exercises are at the heart of The Brainzooming Group methodology. Great brainstorming and strategic planning questions …

How to Position Your Personal Brand In Two Minutes Or Less

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the third in the series</i> "Personal Branding For A Better Life," <i>in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand.</i><p>Once you define your brand, as I …

Marketing

7 Ways To Keep Your Employees Happy (And Working Really Hard)

It doesn’t matter what you build, invent or sell; your organization can’t move forward without people. CEOs, company founders and managers the world over know that keeping the teams beneath them moving forward together in harmony means the difference between winning and dying.<p>Prof. Leonard J. …

Know What You’ve Got: How to Package Any Movie for Financing

Know What You've Got: How to Package Any Movie for Financing<p><i>In this post from Slated.com’s Filmonomics blog, Editorial Director Colin Brown starts to</i> …

Tutorials & Tips From Ryan E. Walters

Over the last several months as I have shared various behind the scenes photos on twitter and facebook I have routinely been asked "what app is …

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the eleventh and last article in the series</i> "Marketing Like the Big Brands," <i>in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.</i><p>Setting …

Small Business

Why Some Entrepreneurs Succeed--and Some Don't

Inc. editor-in-chief Eric Schurenberg reflects on this year's Inc. 5000 list and the highs and lows of living the entrepreneurial life.<p><i>From a rational point of view, starting a business is crazy: The failure rate is high, the emotional toll is high, and the likelihood of having to work extremely</i> …

How I Changed My Environment So That I Could Reach Success

<b>Editors note:</b> <i>I received this great and inspiring story from Sheldon Scipio earlier today, and found that it embodies the truths of how most people</i> …

You’re Getting In The Way Of Your Own Success – Here’s How You Can Fix It

I truly believe we can only reach our fullest potential when we’re challenged.<p>Challenges are often described as barriers or brick walls that get in …

57 Startup Lessons I've Learned The Hard Way

<b>Editors Note:</b> This is a guest post by Slava Akhmechet, founder of RethinkDB. You can follow him on Twitter here.<p>There are already very good lists of startup lessons written by really talented, experienced people (here and here). I’d like to add another one. I learned these lessons the hard way in …

5 Web Marketing Basics to Give Your Business a Boost

Now's the time to make a serious investment in online marketing. Here are five places to start.<p>When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You <i>are</i> marketing, right? If not, this is …

How to Get Fiercely Loyal Customers

You want your customers to not just love your brand--but be absolute fans of your company. Here's what you need to know.<p>Who wouldn't want to have customers and clients that are fiercely loyal?<p>Sarah Robinson, business strategist, speaker, and author of <i>Fierce Loyalty: Unlocking the DNA of Wildly</i> …

5 Steps to Becoming More Marketable

Enhance your career by bolstering your current skills and developing new ones.<p>The world of work is changing fast, leaving a wake of frightening uncertainty that's especially daunting for those of you early in your careers. We're facing an unemployment rate of more than 7%, an online landscape that …

Who's Holding Your Company Back?

A hard look at your financials can give you some clues.<p>Do you ever hear these thoughts running through your head as you ponder your company's financials?<p><i>"That's a great idea! It will really help us grow. But even with everyone else on the team behind it, we will need to get him on board. We can't</i> …

12 Phrases to Avoid in Sales Emails

Avoid these common phrases in your sales and marketing emails.<p>If a prospective customer actually opens your email, the last thing you want to do is irritate or bore the customer. Here are 12 very common phrases that should be avoided:<p><b>1. "I hope you are well."</b><p>This "hope" is always followed by a page …

5 Ways to Build Customer Retention Into Your Growth Model

As you build your business, think about how to ensure that your customers stay with you as you grow.<p>In most cases, nascent businesses focus on whatever it takes to gain new customers. They build a business model that works for them in this early stage, and figure they can hone it as they go. But in …

3 Biggest Mistakes When Choosing a Cofounder

Picking a cofounder for a startup is critically important. Here are the three biggest mistakes to avoid.

Startups

5 Startup Hiring Mistakes That Can Crush Your Culture

Taking on culture debt is risky and has a high interest rate. Here are 5 mistakes to avoid when hiring.

Startups

Startup PR Tip: To Get Press, Don't Pitch Your Product

I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (

Entrepreneurship

12 Unconventional Interview Questions Entrepreneurs Should Ask

Entrepreneurship

10 Business Plan Benefits You Might Be Forgetting

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many people don't bother to write a business plan because they think it's too hard or unnecessary unless you’re looking for funding. That's a shame. These myths keep a lot of people from the benefits of planning.<p>If you're still …

Small Business

3 Reasons It's the Perfect Time to Be an Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Never in our collective lifetimes has it been better to be a startup. Coming out of the economic disaster a few years ago, it became clear that recovery would be on the shoulders of small business. Entrepreneurs are truly the backbone of …

Entrepreneurship

Don't Be a Cheapskate and Other Must-Read Business Tips

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>A roundup of the best tips of the week from Entrepreneur.com.</i><p>When it comes to running your business, it's natural to want to keep costs low. But if you aren't investing in the equipment and support your employees need, then you should …

Entrepreneurship