Digital Limbo

Your resource for Mobile Marketing: User Acquisition, ASO and Ad Monetisation #growthhacking #mobilemarketing #admonetisation

By Digital Limbo

Ad place that counts. The number of Placement Ids defines the quality of AD monetization.
linkedin.com
It’s my first time when I ask my LinkedIn connections to share your expertise and knowledge. Since it goes without saying, you are proficient with …
August 21
Mobile Ad Monetization Masterclass: Waterfalls
appagent.co - Written By
Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad …
August 21
How to Hire and Train an Ad Ops Team That Everyone Will Love - AdMonsters
admonsters.com - Lynne d Johnson
Where would the modern-day digital publisher be without a competent and effective ad ops team? Long gone are the days when ad ops simply required a …
August 15
Omnichannel Ad Buyers Still Need Education on In-App Opportunities - eMarketer Trends, Forecasts & Statistics
eMarketer
eMarketer principal analyst Nicole Perrin spoke with Meagan Ralston, manager and partner of the solutions team at MoPub, a Twitter company, about how …
August 15
‘The underlying arrogance’: Media buyers are frustrated with Google and Facebook ad reps
Digiday - Kerry Flynn
“Facebook reps — not agency reps but ad reps — they don’t help. They give us talking points versus practical guidance,” said David Herrmann, an …
August 14
Ad Monetization Waterfall Best Practices | Digital Limbo
digitalimbo.com - Published by Digital Limbo on July 22, 2019
I’ve been recently asked about best practices when it comes to waterfall optimization to increase ad revenues, here my tips: Identify the best …
July 25
Waterfall with eCPM Floors | Digital Limbo
digitalimbo.com - Published by Digital Limbo on July 18, 2019
To introduce the concept of floors is necessary to understand how the eCPM decreases as the same user watches more videos ads. Let’s consider that the …
July 18
Waterfall in Ad Monetization: Auto and Manual setup | Digital Limbo
digitalimbo.com - Published by Digital Limbo on July 8, 2019
When it comes to monetizing through ads in a mobile app, the easiest way to go is to setup a mediation layer, integrate a few ad networks and leave …
July 9
What is | ironSource App Fraud & App Ads Txt | ironSource
ironsrc.com - Sofia Gilyazova
Last year, we saw ads.txt achieve widespread adoption across the industry’s desktop and web inventory, with most savvy brand marketers and demand …
June 28
Transitioning to an in-app bidding world | ironSource
ironsrc.com - Pieter Kooyman
Sofia Gilyazova, Ad Monetization Manager at Social Point talks everything about in-app bidding from challenges and drawbacks to benefits and brands …
June 16
Remote Workers Are Outperforming Office Workers--Here's Why
Inc Magazine - Brian de Haaff
Research shows that office workers cannot concentrate at their desks. Have you seen any of these gimmicky office designs? Candy dispensers in conference rooms. Hammocks and indoor treehouses. Tech companies
May 30
Increase Revenue With Multiple-Line Items In Your Waterfall
chartboost.com - Neil Pretlow
The mediated ad-network waterfall has been the mainstay of in-app monetization for quite some time now. While it must be acknowledged that the …
May 30
Mobile Gaming
Study: Mobile gaming more popular than social media
mobilemarketer.com - Author
• Mobile gaming has become so ingrained in smartphone usage that 69% of U.S. consumers said they would rather give up social media apps or TV than lose …
May 27
Study: Mobile games better for brand safety than social media
retaildive.com
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
April 30
Market Report: Ads LTV by Soomla | Digital Limbo
digitalimbo.com - Published by Digital Limbo on April 29, 2019
SOOMLA: Industry’s First Mobile Ad LTV Benchmarks Report – Q4 2018 For the first time in the mobile industry, SOOMLA (funded 2.5m USD on December …
April 29
Improved Unity Ad performance insights with Multi-dimensional Reporting
unity3d.com - Peter Knudson
If you’re a mobile game developer, understanding how well your game is resonating with your players can be difficult. You’ve got a wealth of data to …
April 26
Decomposition Tree for Ad Monetization | Digital Limbo
digitalimbo.com - Published by Digital Limbo on April 19, 2019
When you want to understand why your Ad Revenues have increased or decreased, it is easy to waste your time (and lose your mind!) diving inside the …
April 23
How the Duration of Your Video Ad Impacts Performance [Study]
nanigans.com
Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to …
April 21
Why IAP Games Should Consider Ads in Their Monetization Mix
facebook.com
Scalability, new markets, engaging formats—here are five reasons to incorporate ads into your monetization strategy.
April 16
5 Tips for Working with a Mobile DSP
liftoff.io
Misha currently manages a team of UA experts working on Ad Networks and DSP media buying. He joined Huuuge Games 3 years ago. Prior to his current …
April 3
Why Apple Arcade is doomed to disappoint both players and developers
pocketgamer.biz - By Guest Author
Apple made an announcement of a subscription service for premium games called Apple Arcade earlier this week and it left me with an expression of …
March 31
Mobile Marketing App Launch Checklist | Digital Limbo
digitalimbo.com - Published by Digital Limbo on March 28, 2019
Here you can download a copy of a basic marketing checklist in order to have all the main topics covered; you can specify the priority, the owner and …
March 28
Ad Revenue per User with Sofia Gilyazova | Digital Limbo
digitalimbo.com - Published by Digital Limbo on February 28, 2019
Today we listen to the Expert Voice of Sofia Gilyazova who will share her opinion on Ad Revenue per User and how to take advantage of it. “Ad revenue …
February 28
What is Mobile Ad Monetization? - Blog
appagent.co - Written By
This is a guest blog post by Jacopo Guanziroli who provides consultancy for AppAgent on ad monetization topics. Jacopo worked at Barcelona-based Social …
February 19
DAU calculator based on user retention | Digital Limbo
digitalimbo.com - Published by Digital Limbo on February 18, 2019
When your product team comes to you and tells you they need 10k DAU after one month of (soft) launch, it can be pretty hard for a marketer to know or …
February 18
Singular study reveals top mobile ad networks for return on investment
VentureBeat - Dean Takahashi
Singular reported that Facebook and Google are still the top performers when it comes to return on investment for marketing campaigns that place ads in mobile apps and games. San Francisco-based Singular
February 14
All you need to know about Apple Search Ads discovery campaigns
splitmetrics.com
Subscribe to receive handpicked app store optimization tips based on case studies of Rovio, MSQRD, Prisma and other companies
February 7
eCPM Floor and Target | Digital Limbo
digitalimbo.com - Published by Digital Limbo on February 4, 2019
Whenever you are optimizing your waterfall, especially if you use multiple calls to the same network, making sure you have both optimized eCPMs and …
February 4
Ad Revenue per User with Jan Pollack | Digital Limbo
digitalimbo.com - Published by Digital Limbo on January 25, 2019
In this first Expert Voice interview, Jan Pollack will share his view on the importance of ad revenue per user and the status of its precise …
January 28