Magazine

Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

148 Viewers•1,200 Page flips•10,823 Followers•571 Stories

Curated byDigiday

Most recent stories in Video Anywhere

Digiday
Vox's short-form video strategy has a money problem, but fulfills publisher's 'civic duty'
Digiday - Kayleigh Barber
Vox Media’s video ambitions have been ongoing for a number of years now, but short-form, vertical video is still a nut the publisher has yet to crack …
https://digiday.com/marketing/canon-returns-to-tv-advertising-after-nearly-a-decade/
Digiday
Nov 3, 2022
Digiday
Insider video ad revenue grows from onsite, direct-sold deals
Digiday - Sara Guaglione
Insider’s video strategy shift to focus on longer form series seems to be paying off. Insider is making more money than last year from its videos on …
Digiday
'Basically all the channels that we can be on, we are on': Why creator marketplace company LTK is rolling out its first national campaign
Digiday - Kimeko McCoy
As the creator economy is bursting at the seams, LTK is leveraging video across all screens to better stand out from the competition and garner a …
Digiday
How Blue Apron meal kit is revamping its marketing strategy with digital video
Digiday - Kimeko McCoy
Blue Apron is making a marketing comeback. For the first time since 2018, the direct-to-consumer meal kit company is making a serious investment in …
Digiday
As cord-cutting rises, YouTube may be building a bigger base among streamers — but not everyone agrees
Digiday - Michael Bürgi
Cord-cutting of cable or satellite subscriptions appears to be back on the upswing, a new study from connected video ad seller Pixability found. The …

See more stories

Video Anywhere

Magazine

More Magazines by Digiday