Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

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Most recent stories in Video Anywhere

Digiday
Vox's short-form video strategy faces TikTok's monetization issue, but fulfills publisher's 'civic duty'
Digiday - By Kayleigh Barber
Correction: A previous version of this story described Vox’s short-form video strategy as having a money problem rather than attributing the issue to …
Digiday
Canon returns to TV advertising after nearly a decade
Digiday - By Kimeko McCoy
Canon is out to prove it’s more than just a photography company, leveraging television ads for the first time in nine years to boost product …
Digiday
Insider video ad revenue grows from onsite, direct-sold deals
Digiday - By Sara Guaglione
Insider’s video strategy shift to focus on longer form series seems to be paying off. Insider is making more money than last year from its videos on …
Digiday
'Basically all the channels that we can be on, we are on': Why creator marketplace company LTK is rolling out its first national campaign
Digiday - By Kimeko McCoy
As the creator economy is bursting at the seams, LTK is leveraging video across all screens to better stand out from the competition and garner a …
Digiday
How Blue Apron meal kit is revamping its marketing strategy with digital video
Digiday - By Kimeko McCoy
Blue Apron is making a marketing comeback. For the first time since 2018, the direct-to-consumer meal kit company is making a serious investment in …
Digiday
As cord-cutting rises, YouTube may be building a bigger base among streamers — but not everyone agrees
Digiday - By Michael Bürgi
Cord-cutting of cable or satellite subscriptions appears to be back on the upswing, a new study from connected video ad seller Pixability found. The …

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