Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

Digiday
HBO
Publishers ready for rocketing ad spending from streamers in 2021
Digiday - Max Willens
After the year we’ve just gone through, it seems dangerous to count on anything going into 2021. But publishers that cover pop culture and …
Digiday
FC Barcelona
Average revenue per user stats could hold the key for sports franchises
Digiday - Seb Joseph
When it comes to direct-to-consumer moves from media owners you’ll often be blown away by the growth numbers. But it pays to keep a close eye on …
Digiday
Health Care
Why Meredith is admitting its videos into doctors' offices
Digiday - Kayleigh Barber
Thousands of TVs in doctors’ offices across the U.S. will now display video content from several Meredith brands by using Health Media Network’s …
Digiday
Brand Safety
As YouTube adopts new standards, the transition from brand safety to suitability is accelerating - Digiday
Digiday - Seb Joseph
Marketers are notoriously wary over where their ads appear online. But the ongoing pandemic and societal upheaval have brought those issues into …
Digiday
eSports
‘There’s still a lot of hand-holding’: McLaren focuses on turning revving advertiser interest in esports into more media...
Digiday - Seb Joseph
By being one of the first sports organizations to build an esports team, Formula One team Mclaren has had time to learn about the industry, embed …