Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

WarnerMedia
‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship
Digiday - Tim Peterson
Roughly a year after AT&T acquired WarnerMedia (née Time Warner) and officially introduced its advanced advertising arm, Xandr, the telecom giant’s …
Advertising Industry
How YouTube, Facebook and other platforms count video views
Digiday - Tim Peterson
Not all video views are created equal. A YouTube view is not a Facebook view is not a Twitter view is not a Snapchat view. In addition to having …
Snapchat
Elite Daily’s Snapchat story was watched by 20m users last month
Digiday - Max Willens
Elite Daily, the Bustle Digital Group-owned Facebook-centric title, has found success on Snapchat. Last month, the company’s story reached over 20 …
Kellogg
‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports
Digiday - Seb Joseph
This is part of an editorial series on gaming sponsored by AdColony. Competitive gaming campaigns are now a staple, rather than a test, on media plans …
Advertising Industry
Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems
Digiday - Max Willens
Ninja was the first high-profile talent to leave the livestreaming platform Twitch for a competitor. But industry observers expect that he won’t be …
Advertising Industry
YouTube is testing a members-only videos feature
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Facebook
Facebook’s video subscription sales program: No-brainer or no dice?
Digiday - Tim Peterson
Last week, Facebook announced a test in the U.S. for media companies, including BritBox, CollegeHumor, MotorTrend Group and Tastemade, to sell …
Advertising Industry
Joe Media to debut 8 long-form shows in 2019
Digiday - Lucinda Southern
Male-skewing digital publisher Joe Media is making eight weekly long-form video shows this year. All but one has an exclusive brand partner and will …
Advertising Industry
Marketers are capitalizing on documentary filmmaking’s golden age
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Social Media Companies
The Atlantic’s Taylor Lorenz: People like TikTok because it’s free of toxicity
Digiday - Gianna Capadona
Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless …
Advertising Industry
‘An extension of our broadcast buy’: Advertisers are buying ads on gas station screens
Digiday - Tim Peterson
People probably don’t pull up to the gas station pump to watch videos, let alone to sit through ads. But while they wait for their tanks to fill, …
Advertising Industry
WTF is FAST?
Digiday - Tim Peterson
The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to …
Advertising Industry
Pitch deck: How Facebook competes for TV, video ad budgets
Digiday - Tim Peterson
Facebook is getting a grasp on how to compete in the annual TV-and-video upfront market, as evidenced by a pitch deck that Facebook shared with ad …
Viacom
Viacom is making a play for ad-supported streaming video
Digiday - Lucinda Southern
In the U.K., interest in ad-supported streaming video is heating up, and Viacom is carving out space for itself in the market. The media company is …
Advertising Industry
Six months in, sports app Otro pivots away from subscriptions
Digiday - Lucinda Southern
Sports subscription app Otro is pivoting its business model six months after launch, setting up as a digital content studio to open up more access to …
Advertising Industry
Katzenberg’s Quibi’s makes ‘dual asset’ demand of show producers
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Advertising Industry
Amid streaming wars, BritBox focuses on older subscribers
Digiday - Tim Peterson
Traditional TV has clung to older audiences as younger viewers increasingly switch to streaming. However, older viewers are also streaming shows and …
MailChimp
Why Mailchimp is producing more marketing in-house
Digiday - Tim Peterson
Mailchimp may be best known as the prototypical podcast advertiser, but recently the online marketing company has gotten into the business of …
Advertising Industry
Inside the development of CNN’s new Facebook-funded Watch show, ‘Go There’
Digiday - Tim Peterson
CNN is premiering a new Facebook-funded news show on Facebook Watch on July 29, just a week after it aired the final episode of its last Watch Show, …
Advertising Industry
‘To sell more TVs, we need to have better TV content’: Why Vizio is trying to standardize addressable TV advertising
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Walmart-backed Eko is funding publishers’ forays into interactive shows
Digiday - Tim Peterson
Netflix’s “Choose Your Own Adventure”-style movie “Black Mirror: Bandersnatch” showed that there is an audience for interactive video programming. …
After turning down new funding amid employee exodus, HQ trivia pushes in-app subscriptions
Digiday - Kerry Flynn
Some companies announce subscription products through press releases. Others have them tweeted out by the CEO. Last month, HQ Words — HQ’s second game …
Rather than viral hits, Insider has shifted its video strategy to focus on shows
Digiday - Max Willens
In 2017, Business Insider’s top executives used their pitch at the NewFronts to talk about its short-form video know-how, which could create lines …
Instagram
How YouTube stars are using Instagram’s IGTV as a testbed
Digiday - Tim Peterson
Instagram’s long-form video platform IGTV has yet to emerge as a legitimate rival to YouTube. However YouTube stars have found a role for IGTV that …
RIP SnappyTV: Twitter releases publisher tool for live video clipping
Digiday - Kerry Flynn
Twitter has a new tool to help publishers make more Twitter videos. LiveCut lets publishers make, monetize and share video clips of live broadcasts …
YouTube stars wish YouTube had more competition from other platforms
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Report from VidCon: YouTube super fans grouse about ad load
Digiday - Tim Peterson
VidCon, the annual Comic-Con-esque event for the online video crowd, attracts people willing to travel across the country to Anaheim, California, to …
Great Big Story’s Courtney Coupe: ‘It’s not about bulk and driving as many eyeballs as possible’
Digiday - Gianna Capadona
In 2015, CNN launched Great Big Story — a video-first media company that produces inspirational micro-documentaries. For its first four years, that …
News UK turns to YouTube series to woo fashion and beauty advertisers
Digiday - Lucinda Southern
News UK is the latest publisher to narrow its focus on YouTube as a destination for its original video content. The Sunday Times Style, the beauty and …