Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

By Digiday

Advertising Industry
Viacom International rolls out digital show to 10 regions
Digiday - Lucinda Southern
One year in, Viacom International’s digital short-form studio is seeing the fruits of its labor, amassing viewer growth and expanding shows across …
Advertising Industry
Agency ad buyers say there isn’t enough addressable TV inventory
Digiday - Tim Peterson
The share of TV households in the U.S. that can be targeted with ads on traditional TV continues to rise as the barriers to buying addressable TV …
Advertising Industry
Video Briefing: How Netflix is reshaping TV show economics
Digiday - Sahil Patel
Digiday+ Member Article Producers hoping to continue selling TV shows to Netflix should prepare for a future where those deals only run for two or …
Advertising Industry
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats
Digiday - Digiday
Broadcasters in Europe may be showing a more collective front against tech companies. But thanks to a fragmented market, and with the vast majority …
Advertising Industry
Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs
Digiday - Tim Peterson
Agency ad buyers see an opportunity to take advantage of the converging-but-fragmented marketplace to keep costs in check during this year’s annual …
Advertising Industry
Reaching the ‘unreachables’: NCC Media is moving from TV to digital
Digiday - Tim Peterson
Digiday+ Member Article As a TV advertising joint venture owned by Charter, Comcast and Cox, NCC Media generated $2 billion in revenue last year from …
Advertising Industry
‘Anything with a universal interest’: BBC Music is expanding to the U.S.
Digiday - Lucinda Southern
The BBC is opening up more of its music footage to viewers outside of the U.K., generating more revenue from its archives. From March 25, BBC Music …
Advertising Industry
Amazon is slashing royalties for video makers uploading to Prime Video
Digiday - Sahil Patel
Amazon is making new changes to a royalty program for content owners that upload videos directly into Prime Video. Launched in May 2016, Amazon’s …
Advertising Industry
To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV
Digiday - Tim Peterson
YouTube is breaking out YouTube TV inventory from the rest of its offerings in an effort to capitalize on advertisers’ growing interest in …
Advertising Industry
‘We want to take as much money out of TV as possible’: DAZN details bid for ad budgets
Digiday - Seb Joseph
Niche OTT service for sports DAZN is looking to find its niche in advertising with the launch of an ad business that wants to pull as much money from …
Advertising Industry
Hearst UK doubles video team to focus on original series
Digiday - Lucinda Southern
Hearst UK is investing more in its video team, nearly doubling the headcount from five to nine over the next few months after seeing viewer and …
Advertising Industry
WTF is IPv6?
Digiday - Tim Peterson
In the cookie-less environment of connected TV, the IP address has become the default identifier for companies to target and track ads. However, the …
Advertising Industry
Facebook is paying 12 publishers for Watch shows starring video creators
Digiday - Sahil Patel
Facebook is recruiting publishers, including BuzzFeed, Condé Nast and Complex Networks, to produce new Facebook Watch shows starring video creators, …
Advertising Industry
Video Briefing: WarnerMedia changes show how AT&T views the future of TV
Digiday - Sahil Patel
Digiday+ Member Article It’s a new era at WarnerMedia, which has made sweeping changes to Turner. And more changes are coming as employees brace for …
Advertising Industry
Bon Appetit uses batch-and-window release strategy to promote its new OTT app
Digiday - Tim Peterson
Bon Appétit is testing different release strategies for the original shows on its new OTT app. Combining Netflix-style episode dumps with exclusive …
Advertising Industry
BuzzFeed, Group Nine Media are selling more ‘brand-safe’ cross-platform video ads directly
Digiday - Sahil Patel
Digiday+ Member Article Big digital publishers including BuzzFeed and Group Nine Media are aggressively courting advertisers with a new pitch: We can …
Advertising Industry
‘Change is coming. It’s about to get rougher before it gets smoother’: Why AT&T is combining HBO and Turner
Digiday - Sahil Patel
Digiday+ Member Article HBO and Turner employees are bracing for a bumpy arranged-marriage as AT&T looks to merge businesses that have historically …
Spanish La Liga
Spain’s top soccer league La Liga is building a U.S. media business
Digiday - Sahil Patel
The European soccer league that’s home to Real Madrid and Barcelona is making a bigger media play in the U.S. — just a few years ahead of new rights …
Business
‘Decent learning curve for them’: Facebook will need to adapt its pitch to crack TV upfront market
Digiday - Tim Peterson
Facebook wants to crash this year’s TV upfront ad-buying cycle, during which TV networks and advertisers negotiate year-long deals. But for Facebook …
Business
Video Briefing: Snap wants more scripted original shows for Snapchat Discover
Digiday - Tim Peterson
Digiday+ Member Article After premiering the first scripted original show on Snapchat in October, Snap is looking to add to its “Snap Originals” …
Advertising Industry
Roku platform head Scott Rosenberg: OTT’s ROI beats linear TV
Digiday - Max Willens
Roku expects its revenues to crack the $1 billion mark in 2019. In quarterly earnings released Feb. 21, the OTT streaming platform, which has grown …
Cheatsheet: Roku expects to make $1 billion in ad revenue this year
Digiday - Tim Peterson
Roku’s advertising business continues to grow, and so does its control over the ads running on its connected TV platform. In the fourth quarter of …
With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’
Digiday - Sahil Patel
Two-year-old sports video publisher Overtime has made a name for itself by paying people to record viral high school sports highlights from across …
Advertising Industry
Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last
Digiday - Sahil Patel
Digiday+ Member Article Facebook has a new funding program that matches publishers with top influencers for Facebook Watch shows. But Facebook is also …
‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys
Digiday - Tim Peterson
Internet-enabled TV — or connected TV, as it also goes by — is emerging as a valuable inventory source for TV networks to offset linear viewership …
All Def Media, Daquan publisher IMGN Media are now co-producing original shows
Digiday - Tim Peterson
Media companies All Def Media and IMGN Media have signed a deal to produce three original shows that the companies will air on Facebook, YouTube, …
MTV rolls out Facebook Watch quiz show
Digiday - Lucinda Southern
MTV is the latest media owner to launch a quiz show commissioned by Facebook Watch in the U.K. “MTV Stax,” which launched Feb. 18, will broadcast live …
Ad buyers’ latest gripe: Outstream video ads playing out of view
Digiday - Tim Peterson
Outstream video ads — commercials that autoplay within article pages — have grown in popularity with advertisers. The format is an alternative to …
Advertising Industry
Facebook Watch has a new program to fund publisher shows starring influencers
Digiday - Sahil Patel
Facebook has created a new funding program where it would work with publishers and influencers on new shows for Facebook Watch. Over the past few …