Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

Digiday
As YouTube adopts new standards, the transition from brand safety to suitability is accelerating - Digiday
Digiday
While there’s an abundance of automated ways to keep ads away from incredibly unsafe content, it’s harder for advertisers to identify content at the …
Oct 22
Digiday
‘There’s still a lot of hand-holding’: McLaren focuses on turning revving advertiser interest in esports into more media
Digiday
Often, this interest comes from those advertisers’ non-endemic to esports. These advertisers either strike sponsorship deals or fund branded content …
Oct 19
Digiday
'We want to be as frictionless as possible': Samsung ramps up its pitch to advertisers across Europe - Digiday
Digiday
“Our aim is to be as frictionless as possible when we work with buying communities and then we use our first-party data and insights to supplement …
Oct 15
Digiday
'We're at the crux of it': How TikTok rival Triller is brashly pitching advertisers - Digiday
Digiday
This is how the social video app distinguishes itself from contemporaries like TikTok and Byte that are all ways for people to film short, shareable …
Oct 12
Digiday
‘The next billion-dollar sports franchise could be in esports’: Former Turner president David Levy on why his latest venture
Digiday
It’s a challenge compounded by the fact that esports, unlike traditional sports, represent the intellectual property in the sense that the developer …
Oct 1