Video Anywhere

Relatively speaking, scale is easy in online video but revenue isn’t. How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

By Digiday

Digiday
Advertising Industry
How Axel Springer’s Bild uses video to drive subscriptions
Digiday - Lucinda Southern
Video is emerging as a top subscription driver for Bild. The tabloid from German media giant Axel Springer is spending more to create video content …
2 days ago
Digiday
Advertising Industry
Ad buyers want free, ad-supported streaming TV services to show them something special
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
2 days ago
Digiday
Advertising Industry
Why Axios is skipping original digital video entirely in favor of TV
Digiday - Tim Peterson
Axios has decided to do away with the established model for digital publishers’ video businesses. It is no longer producing editorial videos to …
6 days ago
Digiday
Advertising Industry
‘A sea change’: Local TV ad market races to automation ahead of next year’s election
Digiday - Tim Peterson
The year of programmatic TV advertising is something like the year of mobile: predicted for every year for a decade. For all the promise of being …
October 10
Digiday
Media Industry
Digital media companies consolidating should boost their forays into Hollywood
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
October 9
Digiday
Advertising Industry
Discovery will use Food Network Kitchen to generate commerce revenue from old TV shows
Digiday - Tim Peterson
Later this month, Discovery will debut Food Network Kitchen, a standalone streaming service for people to watch live interactive cooking shows …
October 4
Digiday
Advertising Industry
Bleacher Report now has three hit animation series
Digiday - Jessica Davies
Bleacher Report has hit on a winning formula for its video strategy with three hit animation series now under its belt: “Game of Zones,” “Gridiron …
October 3
Digiday
Advertising Industry
Publishers angle for more sales rights to their connected TV inventory
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
October 3
Digiday
eSports
‘There’s no excuse for a wild west industry’: Ad buyers bemoan measurement of esports audiences
Digiday - Seb Joseph
It is widely accepted that the esports industry is on the rise, but understanding how that popularity compares to other forms of sports entertainment …
October 2
Digiday
China
The next wave: Chinese companies are leading the way in defining consumer apps
Digiday - Kerry Flynn
Bart Baker desperately wanted to quit YouTube. Since 2009, Baker had regularly produced parody music videos like Jason Derulo’s “Wiggle” (62 million …
September 27
Digiday
Advertising Industry
Free, ad-supported streaming TV services are starting to demand more from publishers
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
September 24
Digiday
Social Media
‘It’s found money’: YouTube stars look for ways to expand to Facebook
Digiday - Tim Peterson
YouTube has largely reversed the changes to its verification program that were announced Sept. 19. However, the initial announcement to revoke some …
September 24
Digiday
Advertising Industry
With 4 UK shows, including BBC Global News, Quibi steps up global ambitions
Digiday - Lucinda Southern
Quibi’s deep pockets are stirring up excitement among U.K. creators, but there’s a cautious undercurrent about how the platform will spin commercial …
September 20
Digiday
Advertising Industry
NBCUniversal considers linear channels for its Peacock streaming service
Digiday - Tim Peterson
NBCUniversal plans to launch its Peacock streaming service with more than 15,000 hours of programming. But by the time the service debuts next April, …
September 20
Digiday
For publishing’s middle class, linear channels have become the gateway to the connected TV market
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
September 18
Digiday
Pitch deck: Inside Samsung’s connected-TV ads push in Europe
Digiday - Seb Joseph
Execs from the company’s advertising division Samsung Ads meeting planners and buyers from some of the big holding groups in the U.K. in recent …
September 17
Digiday
Inside Amazon’s pitch to programmers for IMDb TV
Digiday - Tim Peterson
Amazon’s free, ad-supported streaming video service IMDb TV plans to follow rival services by adding linear channels from TV networks and other media …
September 17
Digiday
Publishers have begun to find success selling brands on Instagram TV
Digiday - Max Willens
Instagram TV’s growth has been steady but unspectacular for many of the publishers distributing content on it. But there’s been enough growth for …
September 17
Digiday
With Shareability investment, Bunim-Murray Productions is boosting its pitch to show buyers
Digiday - Tim Peterson
To make a show a hit these days can depend almost as much on the marketing of the show as the making of it. In recognition of this dynamic, …
September 13
Digiday
YouTube
The Guardian reaches 1 million YouTube subscribers after doubling longer-form videos
Digiday - Lucinda Southern
The Guardian has hit 1 million subscribers on its main YouTube channel, racking up 1 billion minutes in total watch time from publishing longer-form …
September 16
Digiday
In its second year, NewFronts West wants to be less about the sales pitches
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
September 10
Digiday
Ad buyers and media execs shrug off Quibi’s executive departures
Digiday - Tim Peterson
Within the past month, Jeffrey Katzenberg’s yet-to-launch mobile video service Quibi has lost two of its top execs — head of advertising and …
September 9
Digiday
Inside Activision Blizzard’s plan to win TV budgets for esports
Digiday - Seb Joseph
Game developer Activision Blizzard is chasing TV budgets by making it easier for advertisers to compare esports and traditional sports audience …
September 5
Digiday
YouTube network Studio71 is expanding into streaming
Digiday - Tim Peterson
Digital entertainment company Studio71 has acquired more than 50 CTV apps from video technology firm Unreel Entertainment to give Studio71 a network …
September 5
Digiday
‘Rainy day and sunny day money’: Producers at streaming shows are looking for product placement deals
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
September 4
Digiday
Vice sees success with its year-old cross-platform video ad sales push
Digiday - Lucinda Southern
Over the last year, Vice Media began selling video ads against its content across multiple platforms by pitching itself to agencies as a place that …
September 1
Digiday
‘Like a live version of Netflix’s Bandersnatch’: Twitch pitches branded games
Digiday - Seb Joseph
The Amazon-owned video site for gamers is talking to advertisers about buying their own interactive streams. Like Netflix’s plan to fund its own …
August 29
Digiday
How The Sun’s fantasy football newsletter increased retention by 68%
Digiday - Lucinda Southern
Dream Team, the fantasy football offshoot from U.K. tabloid The Sun, has had a retention problem. From one year to the next, the free-to-play game …
August 28
Digiday
Twitch’s cuts of payments to esports teams is benefiting YouTube
Digiday - Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
August 27