The GDPR Impact

The new European data privacy laws, known as the General Data Protection Regulations, were enforced in May 2018. Here's how it's impacting publishers, marketers and any business selling goods in Europe.

Digiday
AdTech
In the absence of third-party cookies, publishers are building walled gardens of their own - Digiday
Digiday - Digiday
With quality data about consumers becoming scarcer, prices for it could increase as well. To that end, publishers are trying to grow their …
February 6
Digiday
In the absence of third-party cookies, publishers are building walled gardens of their own - Digiday
ec2-34-225-151-148.compute-1.amazonaws.com - Seb Joseph
With quality data about consumers becoming scarcer, prices for it could increase as well. To that end, publishers are trying to grow their …
February 6
Digiday
With cookies on the way out, advertisers turn to old-school measurement methods - Digiday
ec2-34-225-151-148.compute-1.amazonaws.com - Seb Joseph
“I’ve had clients come to me asking whether using mobile IDs is the basis for good workarounds to cookies’ going away,” said the data strategy …
February 5
Digiday
Advertising Industry
With cookies on the way out, advertisers turn to old-school measurement methods - Digiday
Digiday - Digiday
“I’ve had clients come to me asking whether using mobile IDs is the basis for good workarounds to cookies’ going away,” said the data strategy …
March 25
Digiday
With third-party cookies on the way out, shared IDs face an existential crisis - Digiday
ec2-34-225-151-148.compute-1.amazonaws.com - Seb Joseph
Ad tech vendors like ID5 and The Trade Desk as well as the Advertising ID Consortium and DigiTrust have created anonymous unified IDs for an …
January 30