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The GDPR Impact

The new European data privacy laws, known as the General Data Protection Regulations, were enforced in May 2018. Here's how it's impacting publishers, marketers and any business selling goods in Europe.

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Most recent stories in The GDPR Impact

Digiday
WTF are dark patterns?
Digiday - Kate Kaye
The spotlight on dark patterns is turning brighter. The U.S. Federal Trade Commission published a report in September 2022 on these deceptive …
Digiday
‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability
Digiday - Seb Joseph
The way advertisers profile, target and reach people online across the European Union is on the precipice of change — it’s just not clear how much. …
Digiday
‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
Digiday - Seb Joseph
When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. So when the future of large-scale …
Digiday
With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two
Digiday - Seb Joseph
A decision on guardrails to help the ad industry gain consent to track people across the European Union was meant to leave everyone with no doubts …
Digiday
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Digiday - Seb Joseph
The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t able to actually do so, …
Digiday
‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise
Digiday - Seb Joseph
Correction: an earlier version of this story said that IAB Europe expects to be found in breach of the GDPR. In fact, it expects to be found in …

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The GDPR Impact

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