Digiday 'Amazon is a brand play for us': How Buick is building a long-term partnership around Amazon's ad business - Digiday Digiday But as innovative as the Alexa-powered in-car experience is, it’s the link to the wider Amazon platform that has Buick’s marketers excited. “This …
Digiday Deep Dive: Amazon strategies - Digiday Digiday More people than ever before are shopping online. According to a survey conducted by the Cleveland Research Company, as of March 25, 52% of consumers …
Digiday Technology As brand concerns over search algorithm escalate, Amazon is testing 'Stores' results in search - Digiday Digiday Marketers have for years had problems with Amazon’s search recommendation engine, an algorithm that was responsible for over 35% of all sales on …
Digiday Advertising 'Increasingly an awareness platform': Amazon advertising is moving beyond search - Digiday Digiday And Amazon is currently testing ways to drive more people to brand pages, with souped-up Store page features and a new follow button on that page, …
Digiday Why Dyson takes a hybrid approach to sell on Amazon - Digiday Digiday In some markets like the U.K., France and Germany, Dyson doesn’t sell products from its own store on Amazon.com, whereas in other markets like the …
