Marketing With rise of Amazon, shopper marketing is boomingDigiday - Shareen Pathak The discipline, formerly relegated to boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and …
Amazon Web Services ‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad businessDigiday - Kristina Monllos Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad …
Amazon Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower pricesDigiday - Hilary Milnes Amazon has previously offered vendors the ability to “bid” for an Amazon’s Choice badge by lowering prices and spending more money on advertising, …
‘They revel in keeping it messy’: Amazon’s Onsite Associates program is rewarding, but risky for publishersDigiday - Max Willens Amazon’s latest attempt to fit publisher content into its platform is showing promise for participants, sharpening an already pointy double-edged …
What challenges Amazon will face buying Sizmek ad serverDigiday - Jessica Davies Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for the purchase of Sizmek’s ad server and Dynamic Creative …
Amazon The ‘blame Amazon’ era of bad retail is over | Modern Retailmodernretail.co - By Hilary Milnes Kohl’s is now helping Amazon customers do the heavy-lifting of returning orders by welcoming them into stores, where they can drop off items they …
DSP How Amazon is using its DSP to get more high-quality inventory from publishersDigiday - Tim Peterson Ad buyers primarily see Amazon’s demand-side platform as a way to programmatically buy Amazon’s owned-and-operated inventory and target their ads …
Walmart grows e-commerce sales 37% with focus on groceryDigiday - Anna Hensel The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37 percent year-over-year. Walmart CFO …
‘A maturing platform’: Why Amazon’s ad revenue is growing slowerDigiday - Kristina Monllos Amazon’s ad business saw explosive growth in recent years, with buyers excited about the new opportunity in 2017 and spending significantly to test …
Amazon is winning lucrative shopper-marketing budgetsDigiday - Seb Joseph Growth of Amazon’s search business hasn’t just come at Google’s expense. Some advertisers are taking more of the money they would have traditionally …
Cheatsheet: Amazon’s ad revenue is still growing, but more slowlyDigiday - Hilary Milnes Amazon announced its earnings results for the first quarter of 2019, shedding light on the progress for a series of strategic priorities. But, in true …
‘There are new rules’: How brands are growth-hacking Amazon’s marketplaceDigiday - Hilary Milnes By the time Tuft & Needle hired Byron Kerr as its first head of Amazon in April of last year, Kerr had launched a health and wellness brand on …
Cheatsheet: Amazon’s 2018 shareholders letter hints at the company’s prioritiesDigiday - Hilary Milnes Jeff Bezos shared his annual letter to shareholders on Thursday, and, as usual, it’s riddled with hints as to where Amazon will be throwing its …
Why Amazon Cash is struggling to grow usersDigiday - Suman Bhattacharyya Two years since its launch in the U.S., Amazon Cash, Amazon’s reloadable prepaid card, faces adoption hurdles. The payment method initially rolled out …
How Microsoft and Google are using a fear of Amazon to court retailersDigiday - Anna Hensel Big-box retailers are hesitant to give over any part of their business to Amazon, and that’s opening up an opportunity for Microsoft and Google to …
Amazon rolls out customer demographic analytics for third-party sellersDigiday - Suman Bhattacharyya Amazon is now giving third-party sellers access to aggregate demographic information about customers, including age, income, gender and marital …
Why Amazon is expanding shipping and logistics servicesDigiday - Suman Bhattacharyya Amazon’s next move: Become a shipping and logistics provider for retailers, competing directly with third-party shipping companies. For sellers, it’s …
Amazon is now focusing on exclusive brands, signaling a shift in strategyDigiday - Hilary Milnes Last year, Merisant North America president Brian Huff left a meeting with Amazon in Seattle feeling inspired. Amazon was looking for a manufacturing …
‘It’s a negotiation’: Video publishers debate distribution on Amazon’s upcoming Fire TV news appDigiday - Sahil Patel Already contentious with Facebook and wary of Apple, news video publishers now have a new platform relationship to evaluate in Amazon. Amazon is …
How Amazon Pay’s Worldpay partnership will grow its retailer footprintDigiday - Suman Bhattacharyya Amazon is on track to grow the reach of its payment wallet to more than a million more retailers, and with bigger reach comes more opportunities to …
How one CPG brand built a business on AmazonDigiday - Hilary Milnes Amazon’s rocked the boat for its vendor partners over the past month, but not all brands selling on the platform are reconsidering their relationship …
Amazon-exclusive medical brand Choice expands services with One Drop partnershipDigiday - Suman Bhattacharyya Amazon’s exclusive medical product line, Choice, is tying up with diabetes and blood pressure management app-based platform One Drop. The move extends …
Advertising Industry Amazon is slashing royalties for video makers uploading to Prime VideoDigiday - Sahil Patel Amazon is making new changes to a royalty program for content owners that upload videos directly into Prime Video. Launched in May 2016, Amazon’s …
Amazon Changes to Amazon’s pricing policy signal a shift in prioritiesDigiday - Hilary Milnes Not a Digiday+ member? You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. It’s been a …
Advertising Industry Amazon walks back vendor purge as sellers look to reduce dependence on the platformDigiday - Hilary Milnes Amazon has walked back the decision to terminate a majority of the vendor purchase orders it stopped fulfilling last Monday, but the action has …
Advertising Industry Vendors deal with the fallout of Amazon’s purgeDigiday - Digiday Editors Not a Digiday+ member? You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Platforms giveth, …
Amazon Go Cheatsheet: Everything you need to know about Amazon’s evolving retail strategyDigiday - Anna Hensel Amazon announced yesterday that it’s shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve. These kiosks — …
Amazon Seeking more control over brands, Amazon pulls the plug on thousands of vendorsDigiday - Hilary Milnes This story has been updated to include a statement from Amazon. On Monday, tens of thousands of Amazon vendors didn’t receive their weekly purchase …
Office Depot ‘We’re not going to private-label a customer’: Alibaba and Office Depot team up to pitch small businessesDigiday - Anna Hensel Alibaba and Office Depot are launching a joint B-to-B site in order to thwart competition from Amazon Business. The new co-branded marketplace, called …
