The Amazon Effect

Most recent stories in The Amazon Effect

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  For retailers, customer data is driving CTV campaigns

  Digiday  - MNTN

  The popularity and adoption of streaming exploded during COVID. Now, in the post-quarantine era, retailers are connecting with consumers who have …

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  UM Worldwide’s Stacey Stewart assesses the state of the advertising market

  Digiday  - Tim Peterson

  Subscribe: Apple Podcasts • Stitcher • Spotify Let’s be clear: The advertising market has hit a rough patch amid the broader economic downturn. But …

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  Digiday+ Research: A third of publishers never discount subscriptions

  Digiday  - Julia Tabisz

  In the face of an economic downturn and the flurry of the holiday season, holiday sales are rising to the top of both consumers’ and businesses’ …

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  Marketing Briefing: Why Mastercard has transitioned 25-year-old 'Priceless' from ad tagline to focus on experiences

  Digiday  - Kristina Monllos

  This week, Mastercard’s long-running “Priceless” campaign turns 25 years old. Over the years, “Priceless” has become more than an advertising tagline …

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  BeReal is challenged to keep marketers' attention without robust advertising offerings

  Digiday  - Krystal Scanlon

  Marketers know BeReal has captured an audience. Just “be present” is the key message behind the photo-sharing app’s prompts for its users to share …

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  Why some of the largest publishers are breaking up with ad tech middlemen

  Digiday  - Seb Joseph

  The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a …