Digiday Advertising Industry As brand concerns over search algorithm escalate, Amazon is testing 'Stores' results in search - Digiday Digiday - Digiday Marketers have for years had problems with Amazon’s search recommendation engine, an algorithm that was responsible for over 35% of all sales on …
Digiday Advertising Industry 'Increasingly an awareness platform': Amazon advertising is moving beyond search - Digiday Digiday - Digiday And Amazon is currently testing ways to drive more people to brand pages, with souped-up Store page features and a new follow button on that page, …
Digiday Advertising Industry Why Dyson takes a hybrid approach to sell on Amazon - Digiday Digiday - Digiday In some markets like the U.K., France and Germany, Dyson doesn’t sell products from its own store on Amazon.com, whereas in other markets like the …
Digiday Advertising Industry To help ward off Amazon, CPG advertisers are seeking data relationships with retailers - Digiday Digiday - Digiday Now, CPG companies are increasingly trying to strike mutually beneficial partnerships with retailers that have both parties’ interests in mind. While …
Digiday 'Clients have unrealistic expectations': Media buyers sound off on Amazon, hiring and talent retention - Digiday Digiday - Digiday Amazon’s not nearly as mature as clients think “When it comes to data, we’re not getting the complete view that we’d like to have. Overall, clients’ …
Digiday How Masterclass is using Amazon advertising - Digiday Digiday - Digiday “It’s something that we’re just testing right now,” said Masterclass CMO David Schriber of working with Amazon. “I would expect we would find success …
Digiday 'It's almost like a treasure hunt': Inside the world of paid Amazon reviews - Digiday Digiday - Cale Guthrie Weissman Anna* first learned about it from her cousin: a way to make some extra money. Her cousin knew someone who hosted a group chat — this person was …
Digiday With rise of Amazon, shopper marketing is booming - Digiday Digiday - Shareen Pathak The discipline, formerly relegated to boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and …
Digiday Advertising Industry 'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business - Digiday Digiday - Digiday With the creation of this directory, Amazon provides a sense of direction and simplifies the search for retailers and marketers who may need an …
Digiday Advertising Industry Amazon offered vendors 'Amazon's Choice' labels in return for ad spending and lower prices - Digiday Digiday - Digiday Amazon’s Choice label, which is a mark that denotes that an item is recommended, gives certain products and items higher and more obvious placement …
Digiday Advertising Industry 'They revel in keeping it messy': Amazon's Onsite Associates program is rewarding, but risky for publishers - Digiday Digiday - Digiday Digiday spoke to five publishers participating in Onsite Associates, who reported a wide range of income from the program, which is still just a few …
Digiday What challenges Amazon will face buying Sizmek ad server - Digiday Digiday - Jessica Davies Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for the purchase of Sizmek’s ad server and Dynamic Creative …
Digiday The ‘blame Amazon’ era of bad retail is over | Modern Retail modernretail.co - By Hilary Milnes Kohl’s is now helping Amazon customers do the heavy-lifting of returning orders by welcoming them into stores, where they can drop off items they …
Digiday How Amazon is using its DSP to get more high-quality inventory from publishers - Digiday Digiday - Tim Peterson Ad buyers primarily see Amazon’s demand-side platform as a way to programmatically buy Amazon’s owned-and-operated inventory and target their ads …
Digiday Advertising Industry Walmart grows e-commerce sales 37% with focus on grocery - Digiday Digiday - Digiday Grocery Walmart has made grocery the cornerstone of its e-commerce strategy, with the company now on track to enable grocery pickup at 3,100 stores …
Digiday Advertising Industry 'A maturing platform': Why Amazon's ad revenue is growing slower - Digiday Digiday - Digiday Analysts see the slowdown as the inevitable tempering of Amazon’s triple-digit growth as the platform reaches maturity. Growth on Amazon will …
Digiday Advertising Industry Amazon is winning lucrative shopper-marketing budgets - Digiday Digiday - Digiday Morgan Stanley analysts have estimated $178 billion is spent annually on in-store promotions and coupons in the U.S. This shift now puts that pot up …
Digiday Cheatsheet: Amazon's ad revenue is still growing, but more slowly - Digiday Digiday - Digiday • Net sales increased 17% year-over-year to $59 billion in the first quarter. • Online sales were up 10% year-over-year, to $29.5 billion. • After dropping …
Digiday 'There are new rules': How brands are growth-hacking Amazon's marketplace - Digiday Digiday - Digiday Soon, Tuft & Needle caught the attention of the team at Amazon that is actively looking for high-performing third-party marketplace sellers to …
Digiday Cheatsheet: Amazon's 2018 shareholders letter hints at the company's priorities - Digiday Digiday - Digiday Besides downplaying his company’s tremendous size, Bezos laid out details around Amazon’s first-party vs. third-party retail businesses, future plans …
Digiday Why Amazon Cash is struggling to grow users - Digiday Digiday - Digiday Despite these plans, Amazon Cash’s future at Amazon Go stores is uncertain. Like other prepaid cards, industry watchers say trust issues impede wide …
Digiday How Microsoft and Google are using a fear of Amazon to court retailers - Digiday Digiday - Digiday Both companies have made developments over the past couple of years to their cloud-computing businesses specifically targeting retailers. Most …
Digiday Amazon rolls out customer demographic analytics for third-party sellers - Digiday Digiday - Digiday According to Amazon, Amazon Brand Analytics, including the customer demographics report, is available to “eligible brand owners” who are enrolled in …
Digiday Why Amazon is expanding shipping and logistics services - Digiday Digiday - Digiday An Amazon spokesperson wouldn’t confirm or deny the report, but said the company is always experimenting with new ways to get products to customers …
Digiday Amazon is now focusing on exclusive brands, signaling a shift in strategy - Digiday Digiday - Digiday “This was something that we saw could take our organization to the next level and act as a challenge,” said Huff. “What Amazon felt like we had was …
Digiday 'It's a negotiation': Video publishers debate distribution on Amazon's upcoming Fire TV news app - Digiday Digiday - Digiday There are still many parts to Amazon’s plans for a news app that need to be hammered out. For instance, a source that met with Amazon recently said …
Digiday How Amazon Pay's Worldpay partnership will grow its retailer footprint - Digiday Digiday - Digiday That’s good for Amazon Pay’s potential, which has been tempered by retailers’ reticence to use a payment platform powered by the company. But it also …
Digiday How one CPG brand built a business on Amazon - Digiday Digiday - Digiday “We’re not a supermarket, and our dot com would never become a one-stop shop,” said Colavita. “So I stopped investing in our own e-commerce site, and …
Digiday Amazon-exclusive medical brand Choice expands services with One Drop partnership - Digiday Digiday - Suman Bhattacharyya Amazon’s exclusive medical product line, Choice, is tying up with diabetes and blood pressure management app-based platform One Drop. The move extends …
