Digiday Advertising Industry 'We don't need your clicks': The Dispatch co-founder Steve Hayes on bucking the attention economy - Digiday Digiday The attention economy hasn’t just proven to be a losing proposition for media businesses financially. It also encourages quick, outrage-based …
Digiday Advertising Industry 'Churn and burn': Publishers are prioritizing subscription volume over immediate revenue - Digiday Digiday Aside from the tough ad market and global recession, subscriber acquisition economics are at play. Acquiring new readers costs more than keeping …
Digiday How Bloomberg Media is managing churn and retaining subscribers - Digiday Digiday In order to ensure that not only the number of subscribers was increasing but subscription revenue increased as well, Horrigan said experimentation …
Digiday In first-party data play, The Guardian rolls out registration wall - Digiday Digiday “Asking readers to sign in provides us with more information that we can use to personalize our approach in asking for support, to serve advertising …
Digiday Digiday Guide: Everything you need to know about subscription strategies - Digiday Digiday How all those different experiments go may determine whether those subscription-curious publishers survive the next couple of years. It’s even more …
