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Subscriptions in publishing

Publishers need direct payments from their audience to complement the difficult ad business.

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Most recent stories in Subscriptions in publishing

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12 hours ago
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
Digiday - Kayleigh Barber
This week’s Media Briefing looks at the pros and cons of publishers using monthly vs. annual subscriptions to improve retention rates. Publishers’ …
Digiday
Media Briefing: Subscriber churn is up, but the economic downturn isn't necessarily to blame
Digiday - Kayleigh Barber
This week’s Media Briefing looks at the state of churn in publishers’ subscription businesses in light of the economic climate putting pressure on …
Digiday
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Digiday - Kayleigh Barber
The economic downturn has made its mark on publishers’ advertising businesses in more ways than one. A less-than active Q4 2022 caused some ad leads …
Digiday
Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
Digiday - Kayleigh Barber
Axios launched its subscription business, Axios Pro, in January 2022 and within that first calendar year, secured more than 3,000 paid subscribers …
Digiday
The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers
Digiday - Sara Guaglione
The Atlantic will roll out out in early January a new dynamic paywall that offers varying subscription prices as it hopes to meet its next benchmark …
Digiday
CNBC to test increases on its subscription prices next year
Digiday - Sara Guaglione
After seeing continued growth in the number of paying members to its two subscription products, CNBC will begin testing a price increase for at least …

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Subscriptions in publishing

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