Advertising Industry Publishers are beefing up ad buying chops to support subscription ambitionsDigiday - Max Willens The in-housing trend has come for publishers, too, as they start to think and act more like consumer brands. This year, publishers ranging from The …
Advertising Industry The Financial Times promotes ‘the new agenda’ in a new brand marketing campaignDigiday - Lucinda Southern The Financial Times has been paying close attention to what growth beyond 1 million paying readers looks like, after crossing that milestone this …
Advertising Industry The Daily Beast finds cutting the costs of subscriptions pays offDigiday - Max Willens Since The Daily Beast launched its membership program, Beast Inside, last summer, the IAC-owned news brand has managed to improve the program’s …
Advertising Industry Bloomberg Media to double subscriptions this yearDigiday - Lucinda Southern Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage …
Advertising Industry Digiday Research: Subscription publishers’ biggest challenges, in five chartsDigiday - Lucinda Southern More publishers are building paywalls and developing reader revenue strategies in the face of an increasingly unstable digital advertising landscape. …
Advertising Industry Sports publishers use fantasy frenzy to drive subscriptionsDigiday - Max Willens Dramatic changes in the fantasy landscape, including the slowdown of daily fantasy and the rise of legalized gambling, have triggered an explosion of …
Advertising Industry ‘We’re really confident in our differentiation’: Atlantic President Michael Finnegan discusses its long-awaited paywallDigiday - Max Willens On Thursday, The Atlantic formally announced its paywall and three subscription tiers, ranging from $49.99 to $100 per year. The 162-year-old media …
Advertising Industry The Telegraph is using Snapchat and Instagram to find subscribersDigiday - Lucinda Southern For The Telegraph, social platforms like Instagram and Snapchat are useful for finding and warming up new and younger audiences it hopes to …
Entercom is buying Mike Francesa’s paid app and dropping the paywallDigiday - Max Willens In August 2018, the popular sports talk radio host rolled out Mike’s On, a subscription audio and video app with exclusive interviews, daily updates, …
Advertising Industry With Pub Pass, NBC Sports tries B2B bundles for specialty sports programmingDigiday - Max Willens The magic of media is remixing content to create new value. That’s the approach NBC Sports is taking with its new vertical sports programming bundles. …
Barron’s Group’s Almar LaTour: Building community is key to subscriptionsDigiday - Brian Morrissey For Dow Jones, Barron’s Group — home to Barron’s, MarketWatch, Mansion Global, Financial News and Penta — is home to its more niche publications …
Advertising Industry Media’s new revenue play: Sell software to other media companiesDigiday - Max Willens Publishers are increasingly beginning to act more like digital product companies that sell services to clients rather than advertising to brands. In …
Advertising Industry The Financial Times’ John Ridding and BoF’s Imran Amed on future collaborationsDigiday - Jessica Davies The Financial Times has become a minority stakeholder in media startup Business of Fashion. The London-based business-to-business title has 35,000 …
How The Times of London increased digital subscribers 19% in a yearDigiday - Lucinda Southern Over the last year, The Times of London has undertaken a detailed content audit to understand what makes its readers tick. The outcome has given the …
YouTube is testing a members-only videos featureDigiday - Tim Peterson This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Facebook’s video subscription sales program: No-brainer or no dice?Digiday - Tim Peterson Last week, Facebook announced a test in the U.S. for media companies, including BritBox, CollegeHumor, MotorTrend Group and Tastemade, to sell …
To increase retention, The Financial Times is using newsletter pollsDigiday - Lucinda Southern The Financial Times has started incorporating polls into its email newsletters in an effort to encourage readers to interact more regularly with its …
Advertising Industry Vice Media’s astrology app has now been downloaded 100,000 timesDigiday - Max Willens Like almost every other venture-backed digital media publisher, Vice Media is looking for ways to serve its most engaged readers. It’s found early …
How French newspaper Le Figaro finds value in more casual readersDigiday - Lucinda Southern Like other publishers with subscription models, French newspaper Le Figaro is trying to figure out how to balance new customer acquisition with …
‘Value is a proxy’: Publishers are soliciting feedback from readers with one-question surveysDigiday - Max Willens Now that publishers understand their relationships with their audience are important, they’ve begun asking readers directly what they think of their …
ESPN sees its mobile app as a path to paying subscribersDigiday - Max Willens ESPN asks its mobile app to drive an increasingly diverse number of initiatives. The audience’s embrace of personalization is making that easier, …
How publishers tackle converting trial subscribers to full subscribersDigiday - Lucinda Southern For subscription publishers looking to boost reader revenue, converting trial subscribers to full-price subscribers is a full-time concern. A …
How Bloomberg Media takes a test-and-learn approach to product developmentDigiday - Max Willens Shortly after Julia Beizer joined Bloomberg Media as chief product officer last year, she had a conversation with David Harding, one of the business …
Hearst’s latest digital subs foray is $100 per year exercise videosDigiday - Max Willens Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering access to 35 …
How Nordic giant Schibsted ‘saves’ unsubscribersDigiday - Lucinda Southern Churn is a reality of all subscription businesses, as is the “saves” team charged with dissuading those with an intent to unsubscribe from doing so. …
With sports, local newspapers try ‘unbundling’ the subscriptionDigiday - Max Willens The rookie campaigns of many newspapers’ digital sports subscriptions are over. Now comes the work of developing the standalone subscription products …
‘Newsletters as puzzle pieces’: How The Economist uses email to reduce subscriber churnDigiday - Lucinda Southern When it comes to content, The Economist takes the view that value trumps volume, a view that extends to its email newsletters. That’s why it has honed …
Why Dazn is making more content available for freeDigiday - Lucinda Southern Subscription over-the-top sports broadcaster Dazn has increased the amount of original and licensed content it puts outside its paywall, in order to …
Chrome’s privacy changes are a humbling reminder for subscription publishersDigiday - Max Willens Google has been eager to position itself as a friend to the news business. But a change coming to the search giant’s Chrome browser raises questions …
