Store of the Future

The store isn't dead, but its positioning in retailers' business models is changing. Technology, customer data and personalization is taking shape in new stores.

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Digiday
For retailers, customer data is driving CTV campaigns
Digiday - Sponsored by MNTN
The popularity and adoption of streaming exploded during COVID. Now, in the post-quarantine era, retailers are connecting with consumers who have …
Digiday
UM Worldwide’s Stacey Stewart assesses the state of the advertising market
Digiday - By Tim Peterson
Subscribe: Apple Podcasts Stitcher Spotify Let’s be clear: The advertising market has hit a rough patch amid the broader economic downturn. But …
Digiday
Digiday+ Research: A third of publishers never discount subscriptions
Digiday - By Julia Tabisz
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to …
Digiday
Marketing Briefing: Why Mastercard has transitioned 25-year-old 'Priceless' from ad tagline to focus on experiences
Digiday - By Kristina Monllos
This week, Mastercard’s long-running “Priceless” campaign turns 25 years old. Over the years, “Priceless” has become more than an advertising tagline …
Digiday
BeReal is challenged to keep marketers' attention without robust advertising offerings
Digiday - By Krystal Scanlon
Marketers know BeReal has captured an audience. Just “be present” is the key message behind the photo-sharing app’s prompts for its users to share …
Digiday
Why some of the largest publishers are breaking up with ad tech middlemen
Digiday - By Seb Joseph
The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a …

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