Retail Revolution

Most recent stories in Retail Revolution

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  Digiday 

  

  22 hours ago

  Why retail media's growth spurt could be stunted by unaddressed data and competition challenges

  Digiday  - Antoinette Siu

  Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, …

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  Digiday 

  

  Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory

  Digiday  - Michael Bürgi

  As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group …

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  Digiday 

  

  The marketers’ guide to the evolution of retail media networks

  Digiday 

  As major digital retailers such as Walmart and Amazon continue to grow, retail media networks (RMNs) are no longer optional for brands. They’ve …

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  Digiday 

  

  YouTube highlights its shoppable videos with holiday gift guide festival

  Digiday  - Liz Flora

  The story was first reported, and published by Digiday sibling Glossy Following its first livestream shopping festival focused on beauty this summer, …

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  Digiday 

  

  Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers

  Digiday  - Michael Bürgi

  The world of e-commerce has suffered a whiplash of sorts since the pandemic started more than two years ago. With consumers stuck at home, the segment …

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  Digiday 

  

  IKEA's chief digital officer on how it's using AI to personalized online shopping, working with influencers

  Digiday  - Marty Swant

  Anyone who’s ever been to an IKEA store has seen the hyper-curated rooms to inspire shoppers with ways to design their homes. But while the …