Digiday Media Briefing: Axios enters the banner ad businessDigiday - Tim PetersonIn this week’s Media Briefing, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher’s plan to …
Digiday Forbes’ Mark Howard: Advertising is still a double digit growth businessDigiday - Aditi SangalSubscribe: iTunes | Spotify | Google Play | Stitcher | Anchor Many publishers are trying to diversify their revenue streams instead of relying solely …
Digiday 'Maximize results and minimize pain:' To ease branded content pains, agencies appoint creative expertsDigiday - Lucia MosesWhen a Publicis Media client wants to run a campaign including branded content, people from Spark Foundry’s content shop will join strategists, …
Digiday As ad dollars move to branded content, the RFP hasn't kept paceDigiday - Lucia MosesPublishers are relying on branded content revenue to diversify away from display ads, but among the many pain points is that the pitching process …
Digiday The New York Times' T Brand Studio International seeks video talent to stay competitiveDigiday - Jessica DaviesThe New York Times’ content agency T Brand Studio International is expanding its headcount across Europe to keep pace with advertiser demand and stay …
Digiday Move over, contributor networks: Publishers are turning to audiences for help with ad campaignsDigiday - Max WillensTo find the right concepts for ad campaigns it puts in front of its audience, Hong Kong-based publisher 9GAG has been asking said audience for …
