Entrepreneurship Forbes’ Mark Howard: Advertising is still a double digit growth businessDigiday - Aditi Sangal Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the …
As ad dollars move to branded content, the RFP hasn’t kept paceDigiday - Lucia Moses Publishers are relying on branded content revenue to diversify away from display ads, but among the many pain points is that the pitching process …
The New York Times’ T Brand Studio International seeks video talent to stay competitiveDigiday - Jessica Davies The New York Times’ content agency T Brand Studio International is expanding its headcount across Europe to keep pace with advertiser demand and stay …
Move over, contributor networks: Publishers are turning to audiences for help with ad campaignsDigiday - Max Willens To find the right concepts for ad campaigns it puts in front of its audience, Hong Kong-based publisher 9GAG has been asking said audience for …
How The Guardian overhauled its content studio to make it more efficientDigiday - Jessica Davies Last spring, the Guardian remodeled its content studio Labs to align more closely with the rest of the newsroom, in order to make its campaign output …
‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketingDigiday - Shareen Pathak Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Between sessions discussing …
Bleacher Report’s House of Highlights is starting to build a business from its Instagram baseDigiday - Lucia Moses House of Highlights has steadily grown a strong community around young NBA fans to the tune of 10 million Instagram followers, but now the question …
‘We’ve come a long way from CTR’: As attribution blooms, publisher headaches followDigiday - Max Willens Since it launched in December, News Corp’s ad platform News IQ has gotten a workout from advertisers looking to prove that the ads News IQ hosts led …
To grow its events business, NPR is taking a franchise approach to its showsDigiday - Lucia Moses NPR is taking a product approach to its events as it looks to grow audiences and sponsorship revenue. The public broadcaster has been putting on live …
The New York Times brings unified ad, editorial approach to its new article pageDigiday - Lucia Moses Publishers are pushing collaboration across departments to boost subscription growth as well as advertising. The New York Times took such an approach …
The Washington Post wants to create ads that emphasize utility for usersDigiday - Lucia Moses When Jeff Bezos bought The Washington Post in 2013, he sought to bring a user-first approach to the legacy newspaper. Out of that came reductions in …
Glamour UK’s refocused mission: less news, more videoDigiday - Jessica Davies Condé Nast Britain’s fashion title Glamour has revamped its content and commercial strategy to align with its new future as an almost entirely …
News UK to advertisers: Run your Facebook ads on our sitesDigiday - Jessica Davies News UK has come up with a novel way to compete with Facebook: Encourage advertisers to run Facebook ads on News properties like The Sun, The Times …
Advertising Industry The merging of advertising and entertainment has led to talent shortfallDigiday - Ilyse Liffreing As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in …
In a shift, publishers can no longer count on content-recommendation guarantee checksDigiday - Lucia Moses For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain and Taboola. But the good …
Facebook news-feed changes will cut into publishers’ branded-content revenueDigiday - Sahil Patel Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored …
‘We want to beat our chest more’: The New York Times plans to use subscriptions to sell advertisingDigiday - Lucia Moses Like other media companies, The New York Times is recognizing that its survival depends on growth in a lot of areas, not just display advertising or …
Holiday cards and house ads: The role of publishers’ content studios is ever-expandingDigiday - Lucia Moses On any given day, Time Inc.’s branded content studio, The Foundry, is churning out campaigns for advertisers, to the tune of more than 1,000 over the …
As branded content pivots to video, publishers face new challengesDigiday - Lucia Moses Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for …
To deal with native ad pains, Vox Media brings distribution in-houseDigiday - Ross Benes Buying traffic on social media is a common way for publishers to make good on clients’ branded content campaigns, but it eats into profits. Vox Media …
Inside Swedish media group Bonnier’s native ad ambitionsDigiday - Jessica Davies Bonnier News, publisher of national Swedish daily newspaper Expressen, is experimenting with how to more closely link its content studio with its …
