Digiday Business Forbes’ Mark Howard: Advertising is still a double digit growth business - Digiday Digiday Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the …
Digiday 'Maximize results and minimize pain:' To ease branded content pains, agencies appoint creative experts - Digiday Digiday Big media agencies are increasingly adding content specialists to wrangle these content campaigns. Spark Foundry takes the lead on content creation …
Digiday As ad dollars move to branded content, the RFP hasn't kept pace - Digiday Digiday “It’s like, ‘We want a really big idea that’s never been done before, we want to see how it works, and it’s due tomorrow at noon,’” sighed Jason …
Digiday The New York Times' T Brand Studio International seeks video talent to stay competitive - Digiday Digiday About a quarter of the content T Brand Studio International produces is video, said the publisher, but the plan is to grow that. To that end, the …
Digiday Move over, contributor networks: Publishers are turning to audiences for help with ad campaigns - Digiday Digiday 9GAG’s not alone. To win advertiser budgets with creative services, some publishers that tend to be small and user generated content-based (Thought …
