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Marketing on platforms

It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.

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Most recent stories in Marketing on platforms

Digiday
6 hours ago
In the platforms' arms race for creators, YouTube Shorts splashes the cash
Digiday - Krystal Scanlon
YouTube really wants creators to know it has their backs. The new way creators can make money from Shorts makes that statement loud and clear. From …
Digiday
17 hours ago
Snapchat's pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
Digiday - Krystal Scanlon
Advertisers are finding fewer reasons to spend on Snapchat. The ad dollars (or lack thereof) Snapchat raked in over the holiday season makes this all …
Digiday
2 days ago
Marketers weigh the cons of working with Google Ad Manager amid Justice Department's new lawsuit
Digiday - Seb Joseph
It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these …
Digiday
5 days ago
Can Snap make it as an AR company?
Digiday - Antoinette Siu
Although Snap lagged behind its social competition in the past, the platform now aims to strengthen its business with an augmented reality focus — an …
Digiday
Will advertisers care about Twitter's brand safety tools under new DoubleVerify deal?
Digiday - Marty Swant
Twitter’s new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it’ll take more than tech …
Digiday
With TikTok's growing list of issues, should marketers think twice about the platform?
Digiday - Krystal Scanlon
For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s …

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Marketing on platforms

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