Digiday Native Advertising How native advertising amplifies content among B2B advertisers’ target audiencesDigiday - AdDaptive By Laura Bakopolus Goldstone, manager of content marketing, AdDaptive Intelligence B2B thought leadership needs to be supported by sponsored …
Digiday Advertising Industry The Financial Times is using its subscription-business expertise for a consulting businessDigiday - Lara O'Reilly The Financial Times is branching out into consulting, banking on a lucrative business in sharing its knowledge of how to build a large …
Digiday Advertising Industry ‘It’s like a game of whack-a-mole’: Rebates persist in ad buyingDigiday - Seb Joseph Agencies are still a step ahead of those advertisers trying to find out how they secretly profit from media budgets. Advertisers thought they had …
Digiday Advertising Industry ‘The industry will always find a way’: Candid thoughts of European publishers on the state of mediaDigiday - Digiday Publishers have spent years grousing about the duopoly, but they’re now confronting a new set of challenges: balancing subscriptions and advertising; …
Digiday Digital Advertising Digiday Research: Reader revenue is the top publisher priority for 2020Digiday - Shareen Pathak Growing direct reader revenue remains the biggest priority for publishers heading into 2020. In a new survey of 135 publishers conducted by Digiday …
Digiday Advertising Industry ‘Completely disproportionate and mad’: Why ePrivacy is a looming nightmare for publishersDigiday - Jessica Davies Forget GDPR. Publishers could be in for an even rougher time with the looming ePrivacy Regulation, which will clamp down on how cookies are used for …
Digiday Advertising Industry With 15 new shows in the works, Crooked Media is expanding beyond politics and beyond podcastsDigiday - Deanna Ting Crooked Media, home to hit podcast Pod Save America, has made its name with unapologetically progressive political podcasts. Started by former Obama …
Digiday Advertising Industry Dos Toros is using its delivery capabilities to track and attribute its digital adsDigiday - Kristina Monllos This past May, Dos Toros debuted a new delivery option allowing customers to place orders directly with the fast-casual Mexican chain. While it still …
Digiday Impeachment Publishers are rolling out impeachment newsletters and podcastsDigiday - Max Willens Impeachment fever has gripped news publishers — and, this being 2019, that means pop-up email newsletters and podcasts. In the past month alone, The …
Digiday Advertising Industry How regional press helps brands tap into local communitiesDigiday - Teads As part of our Campaign for Real Media, championing the impact of premium, quality and real content on advertisers, publishers and their audiences …
Digiday Icon version of the Flipboard logo The State of Brand Storytellingsurveymonkey.com Where are you located? The US Canada Europe APAC
Digiday Advertising Industry When conversation clues become purchasing cuesDigiday - audience.ai The elusive marketing holy grail for a company and its brand could well be buried somewhere in a seemingly inexplicable connection between yoga pants …
Digiday Advertising Industry As retaining people gets more difficult, media agencies focus on trainingDigiday - Kristina Monllos Eugene Lee, COO of CMI/Compas, believes that investing “seven figures” annually in training agency employees has helped keep the agency’s retention …
Digiday Advertising Industry The America’s Test Kitchen recipe for profitable mediaDigiday - Kayleigh Barber Back in 1992, the founders of Cook’s Illustrated were creating a new type of magazine that would focus on the consumer, rather than the advertiser. …
Digiday Verizon ‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerceDigiday - Max Willens Verizon Media Group has long styled itself as an advertising platform. Now it wants to act like one that helps brands and retailers drive sales. After …
Digiday Advertising Industry Why supply-path optimization hasn’t lived up to its promiseDigiday - Seb Joseph The practice of supply-path optimization came about as a way to remove anonymity in the digital advertising supply chain and exert more buyer control …
Digiday Roku Inside Roku’s nascent branded content pitchDigiday - Tim Peterson Roku is looking for media companies to help make its connected TV platform a part of the distribution mix for advertisers’ branded video …
Digiday Advertising Industry Ad buyers view Amazon warily: Insights from the Digiday Media Buying SummitDigiday - Shareen Pathak Media buying is under pressure. Ad agencies of all sizes are worried about more scrutiny on what they do, keeping up with changing technologies and …
Digiday Identity WTF is identity resolution? - DigidayDigiday - Digiday With the phasing out of third-party browser cookies, marketers have to find more creative ways than ever to obtain and connect crucial granular data …
Digiday Advertising Industry The key mistakes you may be missing in your creative content processDigiday - OpenText Hightail There’s likely a problem with your creative content process, if you’re like the respondents in a recent survey conducted by Digiday and OpenText …
Digiday Advertising Industry ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020Digiday - Kristina Monllos Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic in-house, is on track …
Digiday WeWork Sex drugs and (failed) IPO: WeWork mania has been good for business publishersDigiday - Max Willens WeWork fever has gripped the business media world. And that mania has been good for business. The past month’s WeWork drama — everything from a pulled …
Digiday Advertising Industry Business publishers are seeing events as a top growth areaDigiday - Kayleigh Barber Trade shows, conferences and summit events are nothing new for business-to-business publishers, who have a tight grip on catering to professional …
Digiday Advertising Industry How ABC’s Localish is using Facebook to incubate TV showsDigiday - Tim Peterson Disney-owned ABC’s year-old local news video property Localish is inverting the model of TV networks cutting short clips from their linear shows to …
Digiday Advertising Industry How The Telegraph plans to go from 400k to 500k subscribers next yearDigiday - Lucinda Southern U.K. newspaper The Telegraph has reached a milestone of 400,000 paying subscribers and 5 million registered users after switching to a premium …
Digiday Snapchat Snapchat’s targeting direct-response advertisers with new dynamic ads productDigiday - Deanna Ting With Snapchat’s new dynamic ads product, the company is targeting direct-response advertising spending from retailers and direct-to-consumer …
Digiday Apps The Guardian launches subscriber-only, ad-free daily appDigiday - Lucinda Southern The Guardian has released a daily app for paying subscribers, as part of its quest to reach 2 million financial supporters by 2022. The draw of the …
Digiday Advertising Industry The Rundown: Barstool Sports has sold 1m bottles of pink lemonade vodkaDigiday - Shareen Pathak In this week’s Rundown: Barstool is making money on vodka, while publishers are figuring out how to stay afloat despite the loss of third-party …
Digiday Advertising Industry Trinity Mirror parent Reach is getting around news-blocking keyword blacklistsDigiday - Jessica Davies Trinity Mirror’s parent company Reach wants to drastically reduce how much ad inventory and revenue is blocked by lengthy keyword blacklists used by …
