Advertising Industry Inside Sky’s pitch for addressable TV budgetsDigiday - Seb Joseph Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of …
Advertising Industry A year in: How agencies have adapted to a world without Google’s DoubleClick IDDigiday - Jessica Davies Adapting to Google’s removal of DoubleClick IDs, which advertisers relied on for cross-device attribution strategies, hasn’t been easy for media …
Advertising Industry How YouTube, Facebook and other platforms count video viewsDigiday - Tim Peterson Not all video views are created equal. A YouTube view is not a Facebook view is not a Twitter view is not a Snapchat view. In addition to having …
Advertising Industry ‘Complacency is the root’: In a tricky market, creative agencies will need to adaptDigiday - Kristina Monllos Creative agencies are in trouble. At least, that’s what it looks like when you consider the trend of clients pushing for project work rather than an …
Snapchat Elite Daily’s Snapchat story was watched by 20m users last monthDigiday - Max Willens Elite Daily, the Bustle Digital Group-owned Facebook-centric title, has found success on Snapchat. Last month, the company’s story reached over 20 …
Amazon Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower pricesDigiday - Hilary Milnes Amazon has previously offered vendors the ability to “bid” for an Amazon’s Choice badge by lowering prices and spending more money on advertising, …
Advertising Industry Lee Jeans is doubling its digital advertising budgetDigiday - Kristina Monllos Lee Jeans, the 130-year-old apparel brand, is doubling its digital budget this year, increasing its digital ad spend to account for 80% of its budget …
Tumblr With Tumblr acquisition, Automattic gets a chance to win more brands’ businessDigiday - Max Willens WordPress parent Automattic got its start by making it easier for people to publish things on the internet. Its latest acquisition, Tumblr, will help …
WeWork The Rundown: The GDPR safety bubble has finally burstDigiday - Shareen Pathak Two months ago, the first real wake-up call was delivered to the advertising industry regarding the General Data Protection Regulation. After over a …
Advertising Industry How The Times of London increased digital subscribers 19% in a yearDigiday - Lucinda Southern Over the last year, The Times of London has undertaken a detailed content audit to understand what makes its readers tick. The outcome has given the …
Kellogg ‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esportsDigiday - Seb Joseph This is part of an editorial series on gaming sponsored by AdColony. Competitive gaming campaigns are now a staple, rather than a test, on media plans …
Amazon Marketplace Why Washington wants to break up Amazon, explainedDigiday - Cale Guthrie Weissman Amazon began as a small online bookseller. It’s grown into one of the biggest and most powerful companies in the world. Now, the United States is …
Amazon Marketplace Why Washington wants to break up Amazon, explained | Modern Retailmodernretail.co - By Cale Guthrie Weissman “[T]he badge,” the letter wrote, “may be misleading consumers into thinking the products that receive this distinction are the best available …
Advertising Industry In effort to replicate House of Highlights, Bleacher Report relaunches B/R GridironDigiday - Tim Peterson Bleacher Report is looking to replicate the success of its basketball-centric House of Highlights property by rolling out more category-specific …
Advertising Industry What Twitter’s gaming audience means for marketersDigiday - Twitter The gaming industry has come a long way since the retro gaming days of Atari and arcades. Today, gamers are modern-day renaissance men and women. …
Advertising Industry 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenueDigiday - Lucinda Southern To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital ad-sales team …
Advertising Industry Once dominant, Amazon-owned gaming platform Twitch has more competition and more problemsDigiday - Max Willens Ninja was the first high-profile talent to leave the livestreaming platform Twitch for a competitor. But industry observers expect that he won’t be …
Advertising Industry YouTube is testing a members-only videos featureDigiday - Tim Peterson This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Amazon ‘A slippery slope’: Amazon wants to control third-party sellers’ product pricingDigiday - Hilary Milnes Amazon has rolled out a new selling format for brands in its third-party marketplace that lets sellers submit products to be priced by Amazon’s …
Amazon ‘A slippery slope’: Amazon wants to control third-party sellers’ product pricing | Modern Retailmodernretail.co - By Hilary Milnes According to Amazon, SBA doesn’t cost anything additional to FBA, which charges sellers a fee to store and ship items from Amazon’s warehouses with …
Advertising Industry Roku, Nielsen, Twitch and more are nominees for the Digiday Technology AwardsDigiday - Digiday Awards Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, …
Advertising Industry How marketers on Twitter can translate engagement into influenceDigiday - Twitter From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. They’re trend …
Facebook Facebook’s video subscription sales program: No-brainer or no dice?Digiday - Tim Peterson Last week, Facebook announced a test in the U.S. for media companies, including BritBox, CollegeHumor, MotorTrend Group and Tastemade, to sell …
Advertising Industry ‘The status quo is not good enough’: UK tightens regulation around video sharingDigiday - Lucinda Southern European politicians have been tightening the screws on U.S. tech platforms on multiple fronts. Now, a European-wide directive is reportedly …
Advertising Industry Why the Drone Racing League is now airing its races on NBC and TwitterDigiday - Kristina Monllos This is an editorial series on gaming sponsored by AdColony. This weekend, the Drone Racing League kicked off its 2019 season by simultaneously …
Advertising Industry As programmatic advertisers get smarter, agencies shake up the trading desk modelDigiday - Seb Joseph Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before. Agency trading desks were …
Advertising Industry Beyond the cookie: Publishers flirt with generating identity-based user consentDigiday - Jessica Davies Some publishers, anxious to reduce their reliance on third-party cookies while still meeting data-privacy law requirements, are considering a new way …
Advertising Industry How to lose the paywall revolutionDigiday - MAZ In early July, Digiday announced the beginning of the Streaming Wars. Bugles blared, banners waved, battle lines were etched into the ground. A …
Advertising Industry To increase retention, The Financial Times is using newsletter pollsDigiday - Lucinda Southern The Financial Times has started incorporating polls into its email newsletters in an effort to encourage readers to interact more regularly with its …
