Digiday 10 hours agoHow newsroom unions intervene when members get laid offDigiday - Sara GuaglioneNewsrooms have been unionizing at a rapid pace in the past decade, especially since the pandemic began. But amid the wave of recent layoffs in the …
Digiday 10 hours agoWTF is the global privacy control?Digiday - Tim PetersonDo Not Track is dead, long live Do Not Track. Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and …
Digiday 10 hours agoDespite Q1's slow start, publishers are bullish about events revenue for 2023Digiday - Kayleigh BarberWith publishers reporting that Q1 advertising revenue is tracking 10% to 25% down from forecasts and with RPMs (revenue earned per 1,000 pageviews) …
Digiday 10 hours agoMedia Buying Briefing: How will independent agencies fare this year?Digiday - Michael BürgiA month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. But that picture looks …
Digiday 10 hours agoGoogle, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertisingDigiday - Seb Joseph & Marty SwantThe ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech …
Digiday 2 days agoWhy one agency is drawing inspiration from Jesus and avocados for Super Bowl marketingDigiday - Denny AlfonsoFor any ad agency, it’s a big win to produce a Super Bowl commercial. (This year’s 30-second spots cost $7 million each.) For the team at Lerma, a …
