Digiday 'It's an undervalued growth channel': Publishers, eager for subs, increasingly see high value in newsletter referral programs Digiday Word of mouth and advocating for the brand as a subscriber is a top method for garnering high quality new subscribers, according to the leaders of …
Digiday 'You need to fix the entire line': Publishers' sales and revenue teams struggle with entrenched diversity problem - Digiday Digiday Yet those imbalances are even more pronounced on the sales and revenue side of most media companies, where broken talent and recruiting pipelines, …
Digiday Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday Digiday More than half (11) of the 20 largest Facebook advertisers to have paused ad spending have been reducing the amount they spend in the U.S. over the …
Digiday Facebook in the age of revolt - Digiday Digiday Perhaps the most unlikely revolt in the media industry is the case of marketing chiefs rising up against Facebook. It’s one that caught me by …
Digiday Advertising Industry TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down - Digiday Digiday Experts suggest the current market conditions set TikTok up as a worthy challenger to Facebook’s ad dominance, fairly early into TikTok’s …
