Digiday Consumer Behavior Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior - Digiday Digiday Of course, the need to pivot — and to continue to do so seven months into the on-going pandemic — is top of mind for attendees and industry observers …
Digiday Advertising Industry ‘Necessity drives innovation’: Despite the economic downturn, upstart agencies are finding their way to launch - Digiday Digiday After all, not every company has shredded its ad budget. In fact, there are many, from telcos to delivery services, doing well — and subsequently …
Digiday Streaming TV networks face loss of affiliate revenue in shift to streaming - Digiday Digiday But cord cutting has become a clear and unwavering reality for the TV industry. And now the absence of affiliate revenue is becoming a fact of the …
Digiday Advertising Industry 'Fewer, bigger, better': RFP close rates rise for publishers as buyers look to keep things simple - Digiday Digiday That’s leading to improved close rates for many different kinds of publishers. Bustle Digital Group’s close rate on RFPs is now 45%, up nearly half …
Digiday Advertising Industry The Digiday Worklife Awards shortlist: Keeping collaboration and charity alive during an unprecedented year - Digiday Digiday The worlds of media, marketing, fashion, beauty and retail — long dependent on office environments and brick-and-mortar stores — faced an urgent …
