Advertising Industry How digital studio Collab helps video creators make money — often off old Vine clipsDigiday - Sahil Patel Digital studio Collab is best known for helping former Vine stars find their old videos on YouTube, claim them and make money off of ads that run …
NBCUniversal One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promiseDigiday - Tim Peterson TV networks and agency ad buyers are largely in agreement that someone watching a live broadcast of “This Is Us” on NBC’s linear network should be …
Snapchat Pitch deck: How Snapchat is selling ads after its partner summitDigiday - Kerry Flynn Digiday+ Member Article Following its first-ever Partner Summit in Los Angeles, Snap has continued conversations with agencies on its current and …
Amazon Retail Briefing: How BarkBox beat Amazon at its own gameDigiday - Hilary Milnes You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Not all direct-to-consumer brands are …
Advertising Industry How Dennis Publishing’s affiliate business boosts its ads performanceDigiday - Lucinda Southern For most publishers, diversifying revenue streams away from volatile advertising into e-commerce and affiliate has become the norm. Dennis Publishing …
Advertising Industry Inside Axel Springer’s war with AdBlock PlusDigiday - Jessica Davies In Germany, the war between premium publishers and ad-blocker company Eyeo continues to rage. Axel Springer remains undeterred by a string of …
Walt Disney Company The Rundown: Agencies get their hands dirty with data ownershipDigiday - Digiday Editors Last summer, the question of what agency groups will do with data — own it, or rent it — had left Publicis on the back foot. Comments made by the …
Advertising Industry Apple is looking to beef up staff for Apple NewsDigiday - Max Willens If Apple wants to be in the services business, it has to build out teams that can draw new users to those products. The company is looking to hire …
Snapchat How publishers are using Snapchat’s curated stories tool for breaking news and moreDigiday - Kerry Flynn As reports emerged of the fire at Notre Dame cathedral, CNN’s social discovery team turned to Snapchat to see what photos and videos they could find …
Netflix After a long winning streak, Netflix’s vulnerabilities are becoming clearerDigiday - Sahil Patel At just under 150 million subscribers, Netflix is the biggest subscription service on the planet. But even the Death Star had vulnerabilities. Later …
Advertising Industry ‘Adjust your roadmap’: DTC brands are stretching into new categoriesDigiday - Hilary Milnes As an associate at General Catalyst, Rachel Blank was on the investor’s side of the table during telemedicine company Ro’s initial pitch to the fund …
Loans Point-of-sale loans gain traction among retailersDigiday - Suman Bhattacharyya Point-of-sale loans, or loans offered to customers at checkout, are quickly picking up pace among retailers. The latest is Mastercard, who this week …
Advertising Industry ‘Delicatessen owner, Scout leader, interior designer’: Ad tech execs reveal their Plan BsDigiday - Jessica Davies Let’s face it: no child harbors life-long dreams of one day breaking into the ad tech sector. It’s a far more serendipitous road than that. For that …
J.C. Penney With new hires, JCPenney’s new CEO outlines turnaround strategyDigiday - Anna Hensel Six months into the job, JCPenney’s new CEO Jill Soltau is filling out her executive team with alumni from Macy’s, Walmart, and Target, and signaling …
Advertising Industry Publishers tinker with onboarding processes to better attract and retain staffDigiday - Lucinda Southern Unlike agencies, publishers aren’t known for their elaborate onboarding programs. But competing with the platforms for top talent continues to get …
Advertising Industry How guaranteed video completion frees buyers to focus on optimizationDigiday - AppNexus, A Xandr company by Lynn Chealander, director, product management, AppNexus, a Xandr company When you think about it, marketing campaigns and big Hollywood studios …
Business Digiday Research report: Agency culture and employment in 2019Digiday - Digiday Editors Digiday+ Member Article While most agencies attempt to cultivate reputations as fun, dynamic and innovative places to work, beneath the surface many …
Advertising Industry Retail Briefing: E-commerce companies are bringing logistics in-houseDigiday - Hilary Milnes E-commerce companies are bringing backend logistics in-house to improve customer experiences. Lulus, the online fashion brand, is opening its second …
Hershey ‘We own the contracts’: Hershey’s is taking control of its ad techDigiday - Seb Joseph After consolidating its programmatic buying into one ad tech vendor, Hershey’s is starting to see the benefits. The advertiser spent much of last year …
Podcasting Like most media, podcasting is pivoting to paid (with complications)Digiday - Max Willens Podcasting looks poised for a major infusion of consumer revenue in the next few years. The question is whether audio platforms, rather than …
Advertising Industry Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TVDigiday - Tim Peterson Digiday+ Member Article TV networks beware: If you’re providing connected TV platforms with your OTT ad inventory for free, cable and satellite …
Research Digiday Research: 22% of marketers plan to give agency work to consultanciesDigiday - Mark Weiss Digiday+ Member Article Beware, ad agencies. In a poll of 73 client-side marketers who are responsible for their company’s work and relationship with …
Advertising Industry How retailers are rethinking children’s apparelDigiday - Anna Hensel Today’s mass retailers are hoping to drive growth in the children’s clothing category by experimenting with a variety of purchasing models and …
Advertising Industry WTF is customer intelligence? - DigidayDigiday - Digiday Today’s consumers are active across a massive array of channels and devices, leaving mountains of data at every touchpoint. To make sense of it all, …
Unilever ‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencersDigiday - Shareen Pathak Digiday+ Member Article Almost to the year since Unilever announced that it was embarking on a large scale cleanup of its influencer marketing …
Advertising Industry Medium eyes media partnerships in pursuit of 1 million subscribersDigiday - Max Willens Medium calls itself a publisher and a platform. But founder Ev Williams thinks partnerships with outside editors and other publications could play a …
Advertising Industry Facebook’s latest change to Watch makes it more like YouTubeDigiday - Sahil Patel Facebook Watch’s transformation from a video section reserved exclusively for professionally made, episodic shows to videos of all kinds, from all …
Advertising Industry Inside HQ’s attempt to grow its ad businessDigiday - Kerry Flynn On March 26, 2018, millions of people celebrated an ad. HQ trivia, the viral app, had partnered with Nike to give away $100,000 along with 100 pairs …
Advertising Industry Schibsted becomes latest publisher to back Spotify’s feud with AppleDigiday - Lucinda Southern Nordic publishing giant Schibsted is the latest publisher to back Spotify’s allegations that Apple is abusing its stance as the most dominant player …
